Lesson 4: Unlocking the potential of a remote area in the Southwest

In the early 2000s, the first Shan Tuyet tea trees were planted in Huoi Tu commune, Ky Son highland district. Suitable for the soil and weather here, the tea grows well, has large buds, and gives high yields. Realizing that this is an effective crop, helping ethnic minorities to eliminate hunger and reduce poverty, the local government has encouraged people to grow Shan Tuyet tea instead of growing traditional agricultural crops with low economic efficiency such as corn and rice.

Chè Shan tuyết là sản phẩm OCOP chủ lực  tại vùng cao Kỳ Sơn. Ảnh: Thành Cường
Shan Tuyet tea is the main OCOP product in the Ky Son highlands. Photo: Thanh Cuong

Shan Tuyet tea is delicious, has a refreshing taste and sweet aftertaste, and is often grown in high mountainous areas where the temperature difference between day and night is quite large. The most noticeable feature of Shan Tuyet tea is the snow-white color of the tea fibers, the white tea buds are created by tiny hairs that stick thickly around the buds. To withstand the harshness of nature, fresh tea buds while still on the tree are covered with this silvery white hair.

Chè Shan tuyết có vị ngon đặc trưng. Ảnh: P.V
Shan Tuyet tea has a unique delicious taste. Photo: PV

Up to now, after nearly 20 years, Shan Tuyet tea trees have affirmed their advantage of growing well on high mountain land from 1,200 - 1,500m above sea level in the Vietnam - Laos border area. Mr. Nguyen Ba Cuong - Deputy Head of the Department of Agriculture and Rural Development of Ky Son district, said: Seeing the benefits of Shan Tuyet tea trees, Ky Son district has directed the expansion of tea planting scale, to bring the Ky Son Shan Tuyet tea brand to a new height, bringing high income value to the people. Up to now, the tea area in the district is more than 600 hectares, of which 350 hectares have been and are being exploited, the average yield is 4 tons/ha, the average annual output is 1,400 tons, the Shan Tuyet tea trees are over 20 years old.

Chè Shan tuyết được trồng ở độ cao trên 1.200m - 1.500m so với mực nước biển, nơi mây mù phủ quanh năm của vùng Huồi Tụ - Mường Lống. Ảnh: Thành Cường
Shan Tuyet tea is grown at an altitude of 1,200m - 1,500m above sea level, where clouds cover the area all year round in Huoi Tu - Muong Long. Photo: Thanh Cuong

“The micro-climate of Huoi Tu, Na Ngoi, Nam Can, and Muong Long communes is very suitable for Shan Tuyet tea, which is a decisive condition for tea quality. People are beginning to realize the value and economic benefits of Shan Tuyet tea; there have been investment projects in the area and specialized areas have begun to be formed to expand the growing area, improve the quality and economic efficiency of Shan Tuyet tea - Mr. Cuong added: Because the growing area has limited climate and weather conditions suitable for Shan Tuyet tea (due to the clear division of micro-climate), the district has determined to only develop the area in suitable terrain areas, ensuring the quality of tea products”.

Thừa hưởng khí hậu núi cao quanh năm mát mẻ của Kỳ Sơn, với nhiều ngày có mây mù nên chè ở đây búp to, phủ 1 lớp trắng nhẹ như tuyết và cho năng suất khá cao. Ảnh: Thành Cường
Inheriting the year-round cool highland climate of Ky Son, with many cloudy days, the tea here has large buds, covered with a light white layer like snow and has a fairly high yield. Photo: Thanh Cuong

Shan Tuyet tea is also one of the main crops that Ky Son district has put on the list of continuing to expand the planting area, in the direction of commodity production associated with processing and consumption of products according to OCOP standards. In the immediate future, this year, an additional 30-50 hectares of new planting will be developed in Na Ngoi commune. In 2022, two products of Ky Son Shan Tuyet Tea and Shan Tuyet Tea of ​​the Huoi Tu Agricultural and Organic Tea Production Cooperative will be recognized as 3-star OCOP products. According to Ms. Dang Thi Hoa - Director of the Cooperative, due to the good climate and soil quality, Huoi Tu Shan Tuyet tea trees almost do not need to be fertilized or cared for, are "clean tea", and are harvested entirely by hand; therefore, the quality of the product is highly appreciated by customers. All of the Cooperative's pre-processed tea has been consumed in Vinh City and many provinces and cities in the country...

Người dân bản Huồi Mũ, xã Huồi Tụ thu hoạch chè Shan tuyết, là 1 trong 6 sản phẩm OCOP của Kỳ Sơn vừa được công nhận đạt OCOP 3 sao. Ảnh: Hoài Thu
People of Huoi Mu village, Huoi Tu commune harvest Shan Tuyet tea, one of 6 OCOP products of Ky Son that have just been recognized as achieving 3-star OCOP. Photo: Hoai Thu

When brewed, Shan Tuyet tea from Huoi Tu will have a deep golden color like honey, not green like other types of tea, the aroma is no different from the original ancient Shan Tuyet that grows naturally in the highlands of Ha Giang or Yen Bai. That value is not something that tea grown in any region can have. Exploiting the potential and advantages of this highland product, Phuong Dong Tea Company - a business with many years of experience in processing and exporting tea has "targeted" Ky Son Shan Tuyet tea products.

Người dân huyện Kỳ Sơn hái chè Shan tuyết trên độ cao hơn 1.000m. Ảnh: Thành Cường
People in Ky Son district pick Shan Tuyet tea at an altitude of over 1,000m. Photo: Thanh Cuong

Although still in the testing and market exploration stage, Mr. Tran Van Long - Raw Material Director of Phuong Dong Tea Company expressed great expectations: "We have made Shan Tuyet Red Tea products, brought them to Taiwan and Hong Kong for sale, and have now been approved by Taiwan for purchasing cooperation, and Hong Kong is in the process of evaluation. If we can enter these two markets, it will be very encouraging, because these are markets that consume a lot of black tea products, with extremely strict requirements on product quality". Currently, the enterprise has invested in the initial production line, in addition to the Black Tea product, the unit has also identified another key product, Shan Tuyet whole bud tea, to target the markets of European countries, Japan, and Taiwan.

Năm 2003, lần đầu tiên, cây chè Shan tuyết được Tổng đội TNXP 8 đưa về trồng và giới thiệu với bà con người Mông ở xã Huồi Tụ và Mường Lống. Từ đó, các đồi chè Shan tuyết bắt đầu phủ xanh các nương rẫy phía Tây Bắc huyện Kỳ Sơn. Ảnh: Thành Cường
In 2003, for the first time, Shan Tuyet tea trees were brought back by the 8th Youth Volunteer Corps to plant and introduce to the Mong people in Huoi Tu and Muong Long communes. Since then, Shan Tuyet tea hills have begun to cover the fields in the northwest of Ky Son district. Photo: Thanh Cuong

When mentioning local specialties in Ky Son, we cannot fail to mention ginger. With an area of ​​about 800 hectares, Ky Son is considered the "capital" of ginger in Nghe An. For generations, ginger has been a native plant grown by ethnic minorities in Ky Son district on swidden fields. With the climate and geographical location, ginger grows and develops well, with high essential oil content and a strong aroma that is rarely found anywhere else.

Gừng Kỳ Sơn được trồng nhiều ở các bản núi cao, trong đó trồng nhiều nhất là ở xã Na Ngoi với trên 150 ha. Ảnh: Lữ Phú
Ky Son ginger is grown in many high mountain villages, of which the largest area is in Na Ngoi commune with over 150 hectares. Photo: Lu Phu

Currently, there are two main types of Ky Son ginger: ginger and buffalo horn ginger with different characteristics. Buffalo horn ginger has a large root, round body, few branches, white skin and flesh, light yellow core, little fiber, and a strong spicy taste. Ginger has a small root, round body, many branches, a characteristic strong aroma, and a lot of fiber. These types of ginger are mainly grown in the communes of Na Ngoi, Bao Thang, Dooc May, Muong Long, Huoi Tu... which are areas with terrain mainly high mountains over 700m above sea level, with many undulating, rugged layers, and relatively large slopes. With different climates and natural conditions, Ky Son ginger products are famous.

Gừng Kỳ Sơn được trồng trên rẫy nên chất lượng tốt. Ảnh: Lữ Phú
Ky Son ginger is grown on the fields so the quality is good. Photo: Lu Phu

On November 15, 2019, the National Office of Intellectual Property issued Decision No. 5587/QD-SHTT on granting the Certificate of Geographical Indication Registration No. 00077 for the "Ky Son" ginger product. Just 1 year later, the "Ky Son ginger" product was granted a 3-star OCOP product certificate by Nghe An province, which is also the first OCOP product in the district. This is also the motivation for the locality to continue developing ginger products, creating diversity for this local product.

Gừng Kỳ Sơn được đồng bào các dân tộc trồng trên các nương rẫy lưng chừng núi. Ảnh: Xuân Hoàng
Ky Son ginger is grown by ethnic people on mountainside fields. Photo: Xuan Hoang

Among the 800 hectares of ginger in Ky Son, Na Ngoi commune has the largest ginger area with over 300 hectares. Mr. Xong Ba Denh - Chairman of Na Ngoi Commune People's Committee said: Ginger is the main agricultural product for local people's income. Since Ky Son fresh ginger achieved OCOP certification, the market has expanded, local ginger consumption has also increased, so local people are very excited. There was a time when ginger was up to 30,000 VND/kg, local people imported ginger and had fresh money during the day, contributing to hunger eradication and poverty reduction in the locality.

Thu hoạch gừng ở Kỳ Sơn. Ảnh: Lữ Phú
Ginger harvest in Ky Son. Photo: Lu Phu

Visiting Huong Son Agricultural Services and Handicraft Cooperative (Huong Son Cooperative) in Ta Ca commune, Ky Son district, we were surprised by the closed ginger product processing system in this border area. From the stages of preliminary processing, drying, grinding, packaging products... all are scientifically arranged. Mr. Nguyen Van Luan - Director of Huong Son Cooperative, said: In 2023, the unit purchased about 1,200 tons of ginger for the people, due to the large market demand, the amount of ginger harvested was guaranteed to be consumed. We are very happy to have been able to consume the products for the people as well as bring Ky Son ginger products to many markets, promoting local ginger products.

Huyện Kỳ Sơn hiện có 3 sản phẩm OCOP từ gừng. Ảnh: Quang An
Ky Son district currently has 3 OCOP products from ginger. Photo: Quang An

It is known that after Ky Son fresh ginger achieved 3-star OCOP certification, Huong Son Cooperative invested in machinery and equipment to expand production scale, processing new products such as: Ginger essential oil, dried ginger slices, ginger powder... Up to now, 2 more ginger products, ginger essential oil and ginger powder, have also achieved 3-star OCOP certification, making ginger products the most OCOP in the district compared to other agricultural products. Currently, the Cooperative continues to coordinate with the authorities to research ginger nanofluid products, striving to bring them to the market as soon as possible and complete the procedures to certify additional OCOP products from ginger.

Gừng được tập kết tại một đơn vị thu mua ở thị trấn Mường Xén, huyện Kỳ Sơn. Ảnh: Văn Trường
Ginger is gathered at a purchasing unit in Muong Xen town, Ky Son district. Photo: Van Truong

The good news is that Ky Son ginger products have now reached the domestic market and are exported to China and Europe. Mr. Tho Ba Re - Vice Chairman of Ky Son District People's Committee emphasized: Through units and cooperatives in the area, Ky Son ginger products have been purchased in large quantities by traders in Vinh, Hanoi, Ho Chi Minh City... every year. These units have exported Ky Son ginger products to Asian and European countries. Although ginger products have not been directly exported in Ky Son, this is also a positive sign. Currently, ginger has been certified as a geographical indication and an OCOP product, so ginger export is also the direction of the district in the future. This is the motivation for the locality to continue investing and expanding ginger acreage in the area, ensuring income for the highland people as well as promoting Ky Son's indigenous agricultural products to the world.

Besides Shan Tuyet Tea and Ky Son Ginger, which are OCOP products that have affirmed their position, for the remote border district of Ky Son, other products such as plums, peaches, and bo giang still need communication support to reach consumers as well as timely consumption during the main season...

Gừng Kỳ Sơn đã có chỉ dẫn địa lý. Ảnh: Lữ Phú
Ky Son ginger has geographical indication. Photo: Lu Phu