Nghe An real estate attracts capital from the super rich

Segment line aiming for "new definition" of luxury

The pandemic has changed the concept of luxury. Real estate investors are starting to look forthe lasting value of health, experiences that are healing and connected to nature. In previous years, the concept of luxury real estate was often associated with apartments and villas with unique architecture, luxurious interior design, etc. However, up to now, when the cycle of life is constantly changing, the standards of success and enjoyment are supplemented with new values, the definition of luxury in real estate is also re-established, towards experiences, originality and healing.

The co-founder of the world's leading luxury island resort chain Soneva - Sonu Shivadasani said "The more sustainable we are, the more luxurious we are", as a way to affirm the new concept of luxury, about the values ​​of original experiences, closely connected with nature.

The super-rich seek out authentic experiences in isolated places, close to nature, to relax, restore energy and health. Photo: PV

The wealthy customers of Soneva resort are willing to ignore the glitz, luxury, and hustle and bustle of big cities to peacefully walk barefoot on the sand, freely breathe in the fresh air of nature, and enjoy dishes made from clean organic ingredients.

Some evidence shows that connecting with nature, contributing to the development of sustainable tourism, while helping tourists take care of their health and regenerate energy has become the most luxurious value that many people, especially the elite, pursue. These are resorts with unique terrain, back to the mountain, facing the sea in a green campus designed with the rules of respecting nature, preserving culture while optimizing personal experiences, bringing the owner into the world of pure natural experiences.

Targeting new potential markets

The pandemic is also the reason why the real estate industry tends to move to areas with great potential for tourism development. Nghe An is one of the real estate markets that investors are "eyeing" because it possesses many valuable potentials for developing resort tourism.

Nghe An real estate is becoming a new focus attracting large investors.

Compared to the bustling real estate markets such as Da Nang, Nha Trang, Phu Quoc, etc., Nghe An market is considered to be "born late". However, with rapid growth in recent years, along with mechanisms and policies to attract investment, Nghe An real estate market is expected to be a "fertile" land for investors who know how to seize opportunities.

From another perspective, investors feel secure because the Nghe An market always grows in proportion to the economic development speed and investment in infrastructure construction. Over the past years, there have been no virtual "fever", the Nghe An real estate market shows stability and sustainability, ready to enter a new growth cycle.

Lu Beach(Nghi Loc district, Nghe An) is a name that the super-rich are interested in because of its perfect location, located in the bay, leaning against the mountain facing the sea embracing the wonder. Photo: PV

Not only does Nghe An have a fast and stable economic growth, it is also attracting the rich in Vietnam because it has advantages in climate and nature that no other locality has.

Nghe An has 82km of coastline and the sea here is very diverse, from pristine to bustling and busy. With a pleasant climate, white sand and blue sea, these beaches always attract domestic and international tourists to come and explore.

Outstanding among them is Bai Lu beach in Nghi Loc district. Unlike other beaches, Bai Lu is specially favored by Mother Nature, so experts have affectionately called it "miniature Da Lat" of Nghe An. The long stretches of white sand and rows of tall green pine trees swaying in the wind have helped Bai Lu become the top choice for the rich who want to return to the pristine, to enjoy, to relax and to immerse themselves in true nature.

Leading the trend, a series of famous real estate businesses have quickly landed in Nghe An with many large-scale projects, making the market more vibrant than ever, forming a new wave with many brilliant colors for this land associated with the legendary Lam River.

For example, Tan A Dai Thanh Group has chosenBai Lu - Nghe Anis a "fertile land" to spread prosperous values ​​and is currently being evaluated by investors as the center of attraction in Nghe An in the near future.

Known as one of the leading brands in the field of providing comprehensive water solutions, with nearly 30 years of perseverance in its mission for the prosperity of Vietnamese life, this "giant" continues to pursue its mission by orienting the project creation towards sustainability, blending with nature, becoming an inseparable part of the sea, mountains and sky, bringing customers the experience of a relaxing life cycle, regenerating energy, and finding precious health./.