

Nghe An is a land of spiritual and talented people, belonging to a special cultural region - Nghe An - with a long-standing cultural tradition, crystallizing many unique values of the nation. Nghe An people always have a patriotic spirit, a strong and indomitable will, ready to stand up to fight to protect the Fatherland, have a spirit of diligence, hard work, creativity, have a free, generous, enthusiastic, passionate personality, proud to be the homeland of President Ho Chi Minh and many other famous people of the country.
Nghe An's cultural heritage is rich, with a system of more than 2,600 communal houses, temples, pagodas, and memorial sites of famous people such as President Ho Chi Minh Memorial Site in Kim Lien, Phan Boi Chau Memorial Site, Truong Bon historical site, Cuong Temple, Con Temple, Qua Son Temple, Vua Mai Temple, Bach Ma Temple, Hong Son Temple, Chin Gian Temple, Van - Cua Rao Temple, Hoanh Son Communal House, Trung Can Communal House, Can Linh Pagoda, Dai Tue Pagoda, etc., with historical and cultural values.

Nghe An also preserves more than 500 unique intangible cultural heritages such as folk performing arts of Vi, Giam, Ca Tru...; many unique customs and traditional festivals with 9 cultural heritages listed in the list of national intangible cultural heritages (Con Temple Festival, Thanh Liet Temple Festival, Xang Khan Festival, Qua Son Temple Festival, Bach Ma Temple Festival, Ong Hoang Muoi Temple Festival, Chin Gian Temple Festival, Nguyen Canh Hoan Temple Festival, Yen Luong Temple Festival); many attractive culinary dishes (Thanh Chuong pickled vegetables, Nam Dan soy sauce, eel porridge, wet cake, tamarind meat,...) and a unique Western cultural space of the Thai, Tho, Mong, Kho Mu, O Du ethnic groups along with a treasure trove of nearly 50,000 artifacts, including 3 national treasures.

With valuable treasures, Nghe An culture and people have contributed significantly to becoming endogenous strength and resources for the development of the province and the country.
For Nghe An, maintaining and promoting the intelligent, studious, hard-working, diligent, thrifty, honest, simple, straightforward, straightforward, supportive, and loving nature of Nghe An people is an important content and goal in the development of the province. The Provincial Party Committee has issued many documents expressing its determination to arouse and develop traditional cultural values, selectively preserve, improve and promote the fine customs of the people; Eliminate outdated and backward customs and practices, fight superstition, build and form a cultural and civilized lifestyle. From those efforts, up to today, the development of Nghe An culture and people has achieved many achievements.
The new context has many opportunities, but also many challenges for culture to truly become an endogenous strength, a driving force to strongly arouse patriotism, national pride, belief, and aspiration to build Nghe An province prosperous and happy, and at the same time be a factor promoting the development of Nghe An people to become the center, subject, most important resource and goal of development, as expected in Resolution No. 05-NQ/TU dated December 14, 2016 of the Provincial Party Executive Committee on building cultural people, Nghe An cultural families to meet the requirements of integration and development and the Resolution of the 19th Congress of Nghe An Provincial Party Committee, term 2020-2025.

Among the issues raised in promoting endogenous strength and cultural dynamics in Nghe An province,first thingThe most important thing is to deal with the relationship between the construction and development of Nghe An culture and people with the synchronous development of the economy, with the limited investment of the State and the low economic resources and potential of the people. We know that the market economy is regulated by the law of supply and demand, the law of value, the law of competition, which has both positive and negative impacts on culture. However, culture is a particularly sensitive field, some fields are associated with social welfare, the right to access and enjoyment of the people, so there is always a need for regulation from the State to avoid the negative impacts of the market economy. However, our country in general, Nghe An province in particular, is in the process of development. The resources of the country and people are still limited, so the trend of mobilizing social resources for the development of the country in general, and culture in particular, is inevitable. Besides the positive impacts, current reality shows that many cultural and artistic phenomena are being overly commercialized, negatively affecting the preservation and promotion of the nation's fine traditional cultural values as well as distorting the process of selectively absorbing the quintessence of world culture.

Mondayis to harmoniously resolve the relationship between the humanistic goals of culture and the harsh laws of the market economy. In the context of the Party's resolution and the State's policy on developing cultural industries along with perfecting the cultural market, the humanistic goals of culture must still be respected. Cultural and artistic products are commodities but have a special logic because they are related to human ethics, lifestyle, emotions, and spirit. Many cultural products are public goods, not necessarily suitable for the harsh competitive market but need to be protected because they are the soul of the nation, helping to orient the development of human personality, and preserving social morality. Therefore, harmoniously resolving this relationship will help build a healthy cultural environment, creating favorable conditions for comprehensive human development - the ultimate goal of socio-economic development.
Tuesdayis to resolve the contradiction between the increasingly high and strict cultural enjoyment needs of the people and the limited response capacity of the creative, performing and cultural management team. Along with the socio-economic development, the process of international integration and the strong influence of the media, the increasing income of the people, leading to the diversity, richness and strictness in the cultural enjoyment needs of the people. However, due to the limited response capacity of the creative, performing and cultural management team, people have turned to foreign cultural and artistic products that are unfamiliar with the tastes, lifestyles and customs of the nation, thereby negatively affecting the awareness, tastes and lifestyles of the people, especially the youth. The problem is how to meet this need of the people through Nghe An's products, thereby preserving and promoting the national cultural identity in general and Nghe An in particular.

Wednesdayis to handle well the relationship between preservation and promotion, preservation and development, tradition and modernity. These are very complex relationships, requiring comprehensive, consistent and flexible perspectives according to the type, object and specific circumstances. Harmonizing the interests of the parties involved, steadfast in the goal of protecting cultural values, avoiding falling into short-term goals, preserving and selectively absorbing, etc. are the issues being raised in cultural development at the present stage.
Thursdayis the harmonious and appropriate development between elite culture and popular culture. Popular culture is suitable for the market, but elite culture helps orient the development of the country's culture. However, we should not focus too much on developing only one of the two fields. Elite culture is the pinnacle but is selective about the audience, has little market advantage, and needs support from the State. Meanwhile, popular culture is the contemporary face of culture, close, such as folk singing clubs, folk songs or art clubs that need to be supported to promote the proactive, positive, and healthy nature of mass activities. Therefore, the policy for developing elite culture and popular culture needs to be different, suitable for the two types, both creating conditions for aesthetic orientation and satisfying the cultural enjoyment needs of Nghe An people.

Fridayis to deal with the relationship between preserving and promoting national cultural identity and opening up and integrating culturally with the world. In the context of globalization, preserving national culture is also a form of protecting national sovereignty, while creating advantages for the country in the process of socio-economic development. Recent examples show that the more cultural and artistic products have the imprint of national cultural identity, the more advantages they create in the process of conquering the international market. It is the difference created by culture that creates the attractiveness of not only cultural and artistic products but also commodity products in general. When opening up and integrating internationally, we need to have cultural courage, through identifying national identity so that the integration process does not dissolve.
In order for culture to become an endogenous strength, a driving force for the development of Nghe An province, so that "Nghe An quickly becomes one of the most prosperous provinces in the North" according to the instructions of President Ho Chi Minh when visiting his home province on July 21, 1969, first of all, we need to effectively implement the Resolution of the 13th National Congress and the Resolutions on culture as well as the spirit of the National Cultural Conference in 2021. In order to realize the goals of cultural and human development, we need to implement a number of specific solutions such as:
The firstis to focus on investing in the cultural resources of Nghe An province. Build and effectively implement the cultural development strategy until 2030 in Nghe An province. Issue open and transparent investment attraction policies to attract investment resources from all economic sectors, especially from the private economic sector, focusing on attracting foreign direct investment. First is to build and issue mechanisms and policies to encourage and attract cultural and artistic talents, take care of and treat artisans, artists and officials working in the cultural field; train and attract high-quality human resources, specializing in culture, tourism, art, heritage conservation and sports.

In particular, developing human resources to serve the cause of cultural preservation and development, building and perfecting policies for developing cultural human resources; effectively implementing and ensuring regulations on regimes and policies related to priorities, remuneration and training for artists; researching and proposing policies to attract cultural experts, policies and mechanisms to attract cultural talents; enhancing training to improve the capacity of intellectuals and cultural human resources; fostering foreign language and information technology skills, gradually standardizing and improving the quality of cultural human resources. Next is allocating a sufficient and reasonable budget for cultural development by gradually increasing the investment level for culture to reach at least 2% of total state budget expenditure; and invest in infrastructure in the fields of culture, sports and tourism commensurate with the development of the province, especially the Provincial Library, Provincial Museum, Provincial Cultural Center, Center for Conservation and Promotion of Nghe Tinh Folk Songs and Giam Heritage, Provincial Sports Complex. Prioritize the completion of the system of grassroots cultural institutions, in which encourage enterprises to invest in entertainment, cultural works serving the public and preserving cultural heritage. Take State investment as the orientation and lead private investment.
Monday,It is necessary to focus on building the ethics, personality, and lifestyle of Nghe An people, first of all creating a clear change from the team of cadres, party members, civil servants, state employees, especially key cadres at all levels to be the core, exemplary, leading to create a spread in the entire political system and people in the province. Consider the construction and development of Nghe An culture and people to meet the requirements of sustainable development as an important and difficult task that needs to be carried out regularly, persistently, and long-term, with the participation of the entire political system and society. Focus on the task of building a system of typical values, rich in identity of Nghe An culture, Nghe An people on the basis of preserving, conserving, honoring, and promoting traditional values with unique, characteristic, and typical characteristics of Nghe An culture, history, and people. Strongly arouse the spirit of love for the homeland, the country, the will of national self-reliance, and the aspiration to develop a prosperous and happy country.

Tuesdayis to focus on protecting and exploiting the value of Nghe An cultural heritage to affirm the cultural identity of Nghe An in the overall development of the country. In particular, focusing on preserving and promoting the values of cultural heritage in a harmonious relationship with urban planning and development; investing in renovating, embellishing, and reviewing typical historical and cultural works and relics with high quality in conservation science and cultural environment. Improving economic efficiency and professionalism in cultural activities, traditional cultural festivals; building products for regular exploitation, serving tourism.
Along with that is developing cultural industries of Nghe An province to meet the requirements of socio-economic development tasks, building Nghe An to develop in a creative direction, worthy of being one of the unique economic, cultural and tourism centers of the country and the region; promoting creative startups, gradually perfecting the creative startup ecosystem of the province and the key economic region of the North Central region. Developing cultural industries with focus, priority is given to developing cultural industries with advantages and strengths of the province such as cultural tourism, performing arts; having a roadmap towards professionalism, modernity, promoting the advantages of the province, in accordance with the basic rules of the market economy. Developing cultural industries is associated with promoting the cultural image and people of Nghe An, actively contributing to economic growth and job creation through the production of more and more diverse and high-quality cultural products and services.
