PV: Surpassing more than 400 contestants, you have successfully won the sea daisy crown and become the Cua Lo Sea Tourism Ambassador in 2023. As a sea tourism ambassador, what will you do to promote the image and attract tourists to Cua Lo?
Cua Lo Beach Tourism Ambassador 2023 Bien Thi My Linh:As a native of Nghe An, there is nothing more honorable than becoming a tourism ambassador of my homeland. That is a great motivation for me to strive to spread and promote the image of Cua Lo as an attractive, civilized and friendly place to tourists from all over the world.
Right after the moment of coronation, I thought a lot about what I would have to do in my new position. At present, the way of doing tourism has changed a lot as Vietnam in general, and Nghe An in particular, entered the fourth industrial revolution. All areas of life, including the sea tourism industry, will have to accept changes and develop according to new technology trends to meet customer needs and increase competitiveness in the industry.
Sea tourism ambassadors not only play the role of simply introducing tourist destinations but also help tourists and those who want to learn about Cua Lo beach to have the best understanding, experiences and diversify their approach. With applications such as Instagram, Facebook, Twitter..., people can easily share beautiful images and videos of sea tourism destinations. This helps sea tourism ambassadors create strong promotional campaigns to attract tourists and introduce new tourist destinations.
In addition, 4.0 technology has also helped sea tourism ambassadors create more unique and impressive digital content, such as 360 videos.o, livestream (live broadcast) so that tourists can experience before arriving at tourist destinations.
In addition to leveraging the power of technology, I also focus on practical implementation activities such as coordinating with partners to organize beach cleaning activities, implementing waste collection and treatment models in the town center and coastal sandbanks. At the same time, strengthen propaganda and mobilize people to raise awareness in the process of welcoming tourists to this place. Only when each person is a "tourism ambassador" can a perfect tourism space be created.
PV: According to My Linh, what interesting factors have made tourists from all over choose Cua Lo as a stopover? Do you have any additional solutions to increase the attractiveness of Cua Lo to tourists in the future?
Cua Lo Beach Tourism Ambassador 2023 Bien Thi My Linh:Cua Lo Beach is known as one of the most beautiful beaches in the North Central region. Nature has endowed Cua Lo Beach with long, smooth, flat sand strips, clean sea water and gentle waves. Even when the tide rises and falls, the depth remains unchanged, creating a sense of safety when swimming. The natural scenery also includes the system of Ngu Island, Mat Island, Lan Chau Island, which are wild and mysterious, along with a rich and delicious source of seafood, helping visitors have wonderful experiences when coming here.
Cua Lo is also a land with a long history, rich in revolutionary traditions and culture of Nghe An. In modern life, spiritual addresses imbued with the cultural life of coastal people such as the National Historical Site of Van Loc Temple built during the Le Trung Hung period; Lang Hieu Temple - the temple worshiping the most whales in Nghe An; Mai Bang Temple, Lo Son Pagoda, Dao Ngu Pagoda... are always favorite destinations for tourists to find peaceful moments.
Cua Lo town currently has nearly 300 motels and hotels with over 14,000 rooms invested in modern facilities and equipment, and a team of well-trained staff to ensure service for nearly 30,000 guests per day. Entering this year's tourist season, many accommodation establishments in Cua Lo have also focused on investing in facilities and equipment to best meet the needs of tourists when coming to Cua Lo beach. The friendliness here also makes many tourists satisfied when business owners and residents practice "5 no's" - no price gouging; no soliciting and clinging to customers; no massage or street vending; no harm to the environment; no disturbing security and order and "3 yes's" - having modern tourism infrastructure, a civilized tourism environment, and hospitable tourists.
In my opinion, to increase the attractiveness of Cua Lo to tourists in the coming time, it is necessary to focus on renewing products and destinations such as visiting craft villages and fishing ports; deploying more water games on the sea; planting more areas of sea daisies for tourists to visit and take photos; building food courts; organizing more walking streets with street activities, art exchanges, portrait painting... to attract tourists when they come here.
PV:Currently, most tourists coming to Cua Lo are domestic tourists, so what do you think Cua Lo should change to attract more international tourists?
Cua Lo Beach Tourism Ambassador 2023 Bien Thi My Linh:In my opinion, the first factor is to improve the quality of services by training tourism staff to be more proficient in English and other foreign languages. The proficiency of tourism staff in foreign languages will help enhance their ability to communicate and convey information about local tourism products to international tourists effectively. They can also help international tourists understand and participate in local cultural activities more easily, thereby helping to promote the development of tourism and the local economy. This not only helps increase the satisfaction and comfort of tourists, but also helps create professionalism and increase the competitiveness of that tourist destination. I myself am also trying to improve my foreign language skills every day to be able to spread and connect with many international friends who come to Cua Lo.
In addition, it is necessary to promote the beautiful image of Cua Lo on international media channels such as websites, travel magazines, travel videos on YouTube and Facebook travel communities. Cua Lo also needs to establish cooperative relationships with international travel companies, organize international events such as tourism fairs, cultural exhibitions, art festivals, international sports competitions, etc. These methods can attract international tourists to Cua Lo and introduce this place to more people.
PV: Currently, people are looking forward to this year's Cua Lo Tourism Festival. Can you provide more information about this festival so that everyone can understand better?
Cua Lo Beach Tourism Ambassador 2023 Bien Thi My Linh:The 2023 Cua Lo Tourism Festival will be held from April 14 to April 30. The opening ceremony of the Sea Tourism Festival will take place on the night of April 14 at Binh Minh Square with a special art program and a 15-minute fireworks display. In addition, there will be other exciting activities such as organizing a national tug-of-war and stick-pushing tournament (April 7-22) at the town's stadium; human chess tournament (morning of April 15) at Binh Minh Square, Street Music and Night Food Festival (every Saturday night), Art program about the Giam folk songs (every Sunday night); Opening of booths displaying products for tourists visiting and shopping at the destination of Nghi Thuy ward...
The 2023 tourist season is the hinge for Cua Lo coastal tourism urban area to create a breakthrough with a new look. In particular, Cua Lo town has successfully implemented the policy of relocating and clearing the ground for more than 200 food kiosks on the beach east of Binh Minh street to carry out planning and implement the urban beautification project. The purpose of the project to build a park is to effectively exploit land funds, organize landscape architecture space, re-plan the space for developing marine tourism in a more modern and effective direction to preserve and promote the value of Cua Lo beach in a sustainable way, contributing to promoting socio-economic development. Achieving today's results is a great success of the Party Committee and government of Cua Lo town, in addition to the consensus, support and compliance of the people. I am looking forward to and will follow the latest updates on this activity.
Along with efforts in urban beautification and upgrading of services, this year's Cua Lo tourism festival promises to be an attractive destination for visitors from near and far.
PV: Thanks Bien Thi My Linh for the chat!
