The dream of 'poverty eradication' from medicinal herbs

The first impression when entering Tinh Sang Duong Agricultural Cooperative is an airy space with pleasant scents emanating from many different medicinal herbs. Leading guests to visit the medicinal herb garden and the processing area which is arranged in a neat, clean and tidy manner with many types of modern machinery, Director of Tinh Sang Duong Agricultural Cooperative La Van Duy (born in 1982), a Thai ethnic, shared about the journey of turning the idea that has been cherished for decades into reality. That is how to transform the crop structure towards a sustainable direction with medicinal herbs, in order to create jobs and improve the lives of local people.

The dream of medicinal herbs comes from the youngest child in the family, Mr. La Van Khoi (born in 1989), currently Head of the Oriental Medicine Department of Tay Bac General Hospital. This is a prominent figure in the young intellectual team of Western Nghe An with many volunteer activities for the community, attended the 5th National Congress of Advanced Youth Following Uncle Ho's Teachings; was awarded a Certificate of Merit by the Minister, Chairman of the Ethnic Committee for his outstanding achievements in work, study, training, and attended the Ceremony to honor outstanding students, students, and ethnic minority youth in 2020.

Vườn dược liệu của HTX Tĩnh Sáng Đường; Đoàn công tác Báo Nghệ An tham quan mô hình sản xuất của HTX Tĩnh Sáng Đường; Nhân viên HTX Nông dược Tĩnh Sáng Đường giới thiệu sản phẩm. Ảnh: Hoàng Vĩnh
Medicinal herb garden of Tinh Sang Duong Cooperative; Delegation of Nghe An Newspaper visits the production model of Tinh Sang Duong Cooperative; Staff of Tinh Sang Duong Agricultural Pharmaceutical Cooperative introduces products. Photo: Hoang Vinh

He is also one of the 7 representatives of Nghe An youth attending the 3rd Vietnam Young Talent Award Ceremony organized by the Central Committee of the Ho Chi Minh Communist Youth Union.

La Van Khoi's dream of medicinal herbs has been cherished since his years of studying at the Vietnam Academy of Traditional Medicine. After graduating, La Van Khoi returned to work at the Tay Bac Nghe An General Hospital. With his understanding of medicinal herbs and oriental medicines, he always strives to find ways to develop products from medicinal herbs to help local people develop the economy, contributing to building his hometown out of poverty. With the consensus of his two older brothers, La Van Duy and La Van Cuong, in April 2022, Tinh Sang Duong Agricultural Cooperative was established on an area of ​​about 5 hectares of land left by his parents in Hop Thanh hamlet, Yen Hop commune, with the main activity being growing and processing medicinal herbs into products for the market.

“Why is the name Tinh Sang Duong?” – “If the mind is calm, the mind will be bright”, a calm soul will make the mind clear and sharp to think and make the right direction”, Director La Van Duy, who is also the eldest brother in the family, answered sincerely. He shared that due to difficult circumstances, only the youngest brother La Van Khoi went to university among the three brothers. After finishing school, Duy stayed in the locality, both developing the economy and working as Deputy Secretary of the Youth Union, then Secretary of the hamlet Party Cell, and is currently a delegate of the People's Council of Yen Hop commune.

Công nhân HTX Tĩnh Sáng Đường chăm sóc diện tích cà gai leo; Giám đốc HTX Tĩnh Sáng Đường thăm vườn dược liệu của người dân. Ảnh: Thanh Phúc
Workers of Tinh Sang Duong Cooperative take care of the Solanum procumbens area; Director of Tinh Sang Duong Cooperative visits the medicinal herb garden of the people. Photo: Thanh Phuc

Born in the village, the family is attached to farming, understanding the hardships of farmers, so although they determined that "all beginnings are difficult", with the support of the local government and local people, the three brothers Duy - Cuong - Khoi are still determined to put Tinh Sang Duong Agricultural Cooperative into operation, organizing production according to the chain linkage model: From people growing medicinal plants, to manufacturing and processing into products to bring to the market. The Cooperative contracts to purchase raw materials with local people. The members of the Cooperative are the focal points for gathering and supplying raw materials for the finished product production stage. "The reason we established the Cooperative, not an enterprise or a company, is because we determined that the key is "cooperation and association" with the local government and the people to develop together, to revive the cooperative model which is currently being overlooked. This companionship and cooperation not only helps people ensure the output of raw materials, but also helps the Cooperative to be self-sufficient in standard raw materials" - Mr. La Van Duy shared.

Cây thìa canh là một trong những cây dược liệu quan trọng được đưa vào sản xuất ở Tĩnh Sáng Đường; Người dân vận chuyển cây dược liệu đến nhập cho HTX Tĩnh Sáng Đường; Công nhân làm giàn leo cho cây dược liệu; Công nhân chế biến và làm bao bì sản phẩm dược liệu; Máy sấy lạnh cần tây; Máy nghiền bột siêu mịn. Ảnh: Hoàng Vĩnh - Thanh Phúc - Thu Hương
The spoon plant is one of the important medicinal plants put into production in Tinh Sang Duong; People transport medicinal plants to Tinh Sang Duong Cooperative; Workers make climbing frames for medicinal plants; Workers process and package medicinal products; Celery freeze dryer; Superfine powder grinder. Photo: Hoang Vinh - Thanh Phuc - Thu Huong

Talking about the path of medicinal plants, the founders of Tinh Sang Duong Agricultural Cooperative said: With the desire to create a clean brand that is beneficial to health because most of the products are medicines, Tinh Sang Duong's responsibility is to transfer the planting process and provide standard seeds to people. At the same time, keep the commitment to purchase all medicinal plants grown by people. The planting process does not use chemicals or growth stimulants; prevent pests and diseases with biological products. Although facing difficulties due to poor, barren land, so productivity is not high, the Cooperative is currently actively guiding people to actively improve the land. At the same time, based on actual conditions, develop planting plans suitable for the climate and soil. For areas with poor, rocky land, grow easy-to-grow medicinal plants with strong growth such as Solanum procumbens, Tea vine, etc. In addition, choose shade-loving plants to intercrop under the forest canopy. The cooperative also aims at a model of beekeeping for natural honey in medicinal areas, because in addition to pure honey products, some medicinal varieties also require honey as raw material.

HTX Tĩnh Sáng Đường liên kết với các hộ dân từ trồng và tiêu thụ nông dược cho bà con; Người tiêu dùng có thể quét mã sản phẩm của HTX Tĩnh Sáng Đường. Ảnh: Thanh Phúc - Hoàng Vĩnh
Tinh Sang Duong Cooperative cooperates with households to grow and consume agricultural chemicals for people; Consumers can scan the product code of Tinh Sang Duong Cooperative. Photo: Thanh Phuc - Hoang Vinh

Growing medicinal herbs is a fairly new model for the people of Yen Hop, so that people can confidently change the crop structure towards sustainability with medicinal herbs meeting GACP-WHO standards. Initially, Tinh Sang Duong Agricultural Cooperative invested in all the seeds, as well as fertilizers and signed a purchase commitment contract with the people. Up to now, the people of Yen Hop have been completely confident in expanding the planting area.

Mr. Ho Duc Bac, Cau Da hamlet, Yen Hop commune said that his family has a farm with a total area of ​​about 1.2 hectares, of which 3,000m2greenhouse, previously raised cattle, grew grass, grew melons, zucchini, tomatoes... now he has grown celery on an area of ​​500m22, pennywort on an area of ​​200m2to import to Tinh Sang Duong Agricultural Cooperative at the price of 30,000 VND/kg. “Our locality has a lot of land and abundant labor resources. For a long time, we have only focused on growing acacia but the cost is not high. Now, there is a direction for growing medicinal plants with more prospects and faster capital turnover. Thanks to the Cooperative's training in planting techniques and how to care for medicinal plants according to VietGAP standards, our people have gradually become familiar with the cultivation process,” Mr. Bac shared.

According to the leader of Yen Hop commune: Implementing the Resolution of the Quy Hop District Party Committee, the local government has focused on creating favorable conditions to support businesses, organizations and individuals in growing and developing medicinal plants. Initially, the model was found to be suitable and opened up directions for economic development, poverty reduction associated with tourism development. Currently, the whole commune has about 8 hectares of medicinal plants with over 50 participating households, in addition to a number of individual households. “The most encouraging thing is that in the past, there were some households in the area that planted acacia trees under the safety corridor of the high-voltage power grid, causing many large-scale power outages. The commune petitioned higher authorities to support the clearance of trees under the power grid corridor, but for many years it has not been resolved. Now, thanks to the support package for planting medicinal plants, Tinh Sang Duong Agricultural Cooperative and local authorities have actively coordinated to propagate people to convert the area of ​​acacia trees that violate the safety corridor of the power grid to growing medicinal plants. Up to now, 80% of households have agreed to the conversion. This is a good sign that both solves the difficulty in clearing violations of the power grid safety corridor and opens up a direction for economic development and poverty reduction for the people,” said Mr. Nguyen Cong Giap - Secretary of the Party Committee of Yen Hop commune.

Các đồng chí lãnh đạo huyện Quỳ Hợp thăm HTX Nông dược Tĩnh Sáng Đường; Giám đốc HTX Nông dược Tĩnh Sáng Đường Lá Văn Duy trực tiếp kiểm tra từng công đoạn sản xuất; Nhiều máy móc hiện đại đảm bảo quy trình sản xuất; Quy trình sản xuất được đảm bảo tiêu chuẩn. Ảnh Hoàng Vĩnh
Leaders of Quy Hop district visited Tinh Sang Duong Agricultural Cooperative; Director of Tinh Sang Duong Agricultural Cooperative La Van Duy directly inspected each stage of production; Many modern machines ensure the production process; The production process is guaranteed to meet standards. Photo by Hoang Vinh

On the side of Tinh Sang Duong Agricultural Cooperative, to ensure product quality, build a brand and meet consumer needs, the Cooperative has invested in many modern machines and equipment such as heat dryers, cold dryers, extract cookers, powder grinders, sterilizers, film presses, and capping machines in the production process. At the same time, strict inspection is carried out, from the stage of planting and caring for raw materials, to preliminary processing, production, and packaging to the market. Currently, the Cooperative has launched about 30 product lines, of which 3 products meet OCOP standards: cold-dried pennywort, honey, and tea bags of ca gai leo. Currently, the Cooperative is aiming to launch product lines such as: self-filtered black tea, trinh nu hoang cung, green tea powder, mat cha, pennywort, celery, baby food powder, etc. In addition, applying digital transformation to promote the communication sector to introduce and promote to consumers. The good news is that although it has been in operation for less than a year, Tinh Sang Duong Agricultural Pesticide HXT has opened 5 fixed agents in district centers such as Que Phong, Quy Chau, Quy Hop, Thai Hoa, Dien Chau; along with consignment agents and 40 online agents with 230 sales collaborators nationwide. The online sales network accounts for 70% of the market share" - Director La Van Duy said.

According to the founders of Tinh Sang Duong Agricultural Cooperative, fortunately, when they started their business, they received support from the people, the local government and functional agencies. For example, the road to the production area of ​​the cooperative was previously difficult to travel, but now the locality has surveyed and planned to clear the corridor and pour concrete to create favorable conditions for people to travel conveniently. In addition, 2 members of the cooperative have been supported to borrow 100 million VND/person from the Policy Bank, and 1 member of young age has been supported by Nghe An Provincial Youth Union to borrow 50 million VND from the Youth Entrepreneurship Fund. Such attention, encouragement and motivation are the driving force for Tinh Sang Duong Agricultural Cooperative and the people of Yen Hop commune to continue to realize the dream of "poverty eradication", opening a new livelihood direction from medicinal plants.

HTX Tĩnh Sáng Đường có 3 sản phẩm OCOP là bột rau má sấy lạnh, mật ong, trà túi lọc cà gai leo, các sản phẩm này từ dược liệu hướng tới tiêu chí sức khỏe. Ảnh: Hoàng Vĩnh - Thanh Phúc
Tinh Sang Duong Cooperative has 3 OCOP products: freeze-dried pennywort powder, honey, and Solanum procumbens tea bags. These products are made from medicinal herbs and aim for health. Photo: Hoang Vinh - Thanh Phuc