Innovate production and business practices to better serve customers.

(Baonghean) - On February 19th, Saigon Beer - Nghe Tinh Joint Stock Company organized the VIDA Beer Customer Conference 2014. The conference was attended by 274 customers, including typical dealers and sales points in the Nghe An - Ha Tinh market.

In 2013, despite facing many difficulties in the consumer market, thanks to appropriate solutions to improve product quality and develop the market, Saigon Beer - Nghe Tinh Joint Stock Company achieved effective production and business results, with a growth rate of 12%, total revenue of 372 billion VND, and fulfilled its obligations to the state...

Mr. Hoang Cong Hoa – Director of Saigon Beer – Nghe Tinh Joint Stock Company, delivered a speech at the conference.

In particular, over the past year, the company has launched two new products: VIDA draft beer (packaged in small pouches) and VIDA green bottled beer (330 ml), which have been popular with customers and sold in large quantities during the 2014 Lunar New Year. With the desire to serve customers even better, at the conference, the leaders of Saigon Beer - Nghe Tinh Joint Stock Company provided satisfactory and timely answers to customer feedback regarding production and business, especially concerning sales policies, new market development, and outstanding issues in the production and business process.

In 2014, the company aimed to achieve an 8% growth rate. To achieve this, the business focused on investing in modern equipment, improving production capacity and product quality. Simultaneously, it planned to build a beer storage system in key locations to facilitate customer business and would pilot the delivery of draft beer in smaller containers, tailored to the specific needs of some customers. Furthermore, the company would introduce a new product to the market: 20-liter bottled purified water.

Leaders of Saigon Beer - Nghe Tinh Joint Stock Company presented gifts to agents and sales outlets that performed well.

At the conference, the leaders of Saigon Beer - Nghe Tinh Joint Stock Company presented awards to dealers and sales outlets that had performed exceptionally well in the past period.

Hoang Vinh