Create appeal through unique characteristics.

Since the country's economy has improved, people's living standards and needs have gradually approached those of other countries in the region and around the world. As a result, traveling during long holidays and festivals has become a habit for many families.

Unlike the early stages, when people were first introduced to the concept and became familiar with tourism, their travels were primarily for the visual pleasure of seeing new and beautiful sights. Gradually, after visiting many places, alongside the need for visual enjoyment, other needs arose, such as satisfying curiosity, expanding knowledge about the culture and history of each region, and fulfilling spiritual needs. Therefore, in recent years, the concepts of cultural tourism and spiritual tourism have emerged. Thus, to attract tourists to Nghe An, in addition to the picturesque landscape of "green mountains and clear waters like a painting," and Cua Lo beach, a popular resort destination, new tourist destinations and forms of tourism are needed to satisfy all the needs of tourists.

Historically, we possess unique advantages. The people of Nghe An still preserve many characteristics of ancient Vietnamese culture in their language and speech. There is the Temple of King Mai, the first king to declare himself emperor in Vietnamese history, as a way to assert the position of Vietnam and its people as equals to the self-proclaimed "Heavenly Dynasty" in the North. This demonstrates national pride, self-confidence, and a refusal to kneel or bow before any foreign power, no matter how powerful. Those who love history and their heritage will surely be interested in learning more about the first emperor of Vietnam to enrich their knowledge and further affirm the Vietnamese spirit, especially in the current context.

We also have the Quang Trung Temple with its relics and legends about the Phoenix Central Capital. This king also proclaimed himself emperor and defeated the northern invaders in a battle where "not a single piece of armor remained intact," meaning not a single piece of armor was left untouched, and they dared not even think about rebelling, making them understand that "The heroic nation of Vietnam has a master." These are glorious historical relics that remain highly relevant today. Above all, Nghe An is the birthplace of President Ho Chi Minh. Learning about his life, career, and personality is always fascinating to many people and generations, both at home and abroad.

Culturally, Nghe An has its own unique "Nghe An character," with distinctive features unlike any other region. Nghe An is famous both domestically and internationally. Exploring the people and culture of Nghe An is incredibly interesting. Furthermore, the Nghe Tinh folk songs and chants, recently recognized by the world as a representative intangible cultural heritage of humanity, make the culture and people of Nghe An even more captivating. Spiritually, the temple dedicated to Ông Hoàng Mười has been famous throughout the country since ancient times. Today, people know that Nghe An also has other famous and sacred temples and pagodas such as Cờn Temple, Quả Temple, Bạch Mã Temple, Hương Pagoda (even older than Hương Pagoda in the Đoài region)... and soon, the Zen monastery in Yên Thành.

Thus, Nghe An's ability to meet the increasingly diverse needs of tourists is not lacking; on the contrary, it is very rich. The key is to know how to promote, connect, showcase, and highlight these valuable assets. This will ensure that tourists visiting Nghe An not only enjoy delicious food, refreshing baths, and beautiful scenery, but also build and strengthen their self-confidence, national pride, and find inner peace and tranquility. We must find a way to transform Nghe An into a treasure trove of history, culture, and spirituality waiting to be explored. This is the key attraction that will draw more and more people to Nghe An regularly, not just during holidays and Tet (Lunar New Year).

Duy Huong