HUDA - Quality recognized worldwide.

• January 8, 2014 09:40

(Baonghean) - The quality of the beer, produced with raw materials imported from Europe, following the technological process of the Carlsberg Group (Denmark), and the high skill level of the Vietnamese workforce are the main factors that helped Huda achieve this prestigious award.

In the final days of 2013, Huda had another reason to be proud when the Beverage Testing Institute (BTI) awarded Huda and Huda Gold Silver Medals at the annual World Beer Championship held in Chicago, USA. With its system of reviews recognized by prestigious international media outlets such as BBC, CNBC, Business Week TV, the Chicago Forum Times, "All about Beer" magazine, and "Restaurant Hospitality," these awards from BTI are a testament to the product's quality.

Ban Lãnh đạo Carlsberg Việt Nam và công ty Bia Huế chia sẻ niềm vinh dự là thương hiệu bia đầu tiên và duy nhất nhận được giải thưởng danh giá này.

The leadership of Carlsberg Vietnam and Hue Beer Company share the honor of being the first and only beer brand to receive this prestigious award.

Joining Huda in this prestigious award were hundreds of beer companies from around the world with 1699 entries. After a professional evaluation process using blind tasting based on factors such as color, aroma, flavor, and aftertaste of each beer, the international judging panel, comprised of reputable experts and journalists in the fields of food, beer, and beverages, officially announced the results: Huda was awarded "Worth Trying" with a high score of 86/100. These were also the only two Vietnamese products to win awards in this year's competition. Even more noteworthy, the distinctive flavors of Huda and Huda Gold were described by experts as: "Fragrant and rich, a perfect match when enjoyed with flavorful Asian dishes" (Huda), and for Huda Gold, "A sophisticated combination of aroma and flavor to create a perfect balance."

Using carefully selected European ingredients and the renowned 160-year-old brewing technology of the Carlsberg Group (Denmark), Huda consistently delivers high-quality beer products that meet consumer expectations and tastes.

Mr. Nguyen Mau Chi, General Director of Hue Beer Company Limited, said: “In recent times, we have focused on investing comprehensively in technical infrastructure, production lines, and training technical staff… All our efforts are aimed at providing customers with the best quality beer products. We feel very honored that Huda and Huda Gold beers won Silver Medals at the 2013 World Beer Championship, which also shows that the quality of Vietnamese branded products can always compete with leading brands in the world.”