Bentley super luxury cars officially enter Vietnam

November 6, 2014 14:14

On the afternoon of November 5, the super luxury car brand Bentley officially entered the Vietnamese market through the opening of its Hanoi dealership. Vietnam is the 15th market in Asia to have an official Bentley distributor.

Mẫu xe Continental GTC W12 có mặt tại showroom Bently Hà Nội.
The Continental GTC W12 model is available at the Bentley Hanoi showroom.

The unit responsible for importing and distributing genuine Bentley is CT-Wearnes Vietnam Co., Ltd., a member of the Wearnes distribution group headquartered in Singapore. Wearnes is also the first Bentley distributor in the world outside the UK.

At the time of launching the brand, Bentley introduced to the market two models equipped with W12 engines: Flying Spur and Continental GTC. Although not announced yet, it is likely that the selling price of these two models will be around 13 billion VND.

In the near future, the Mulsanne model will also be imported and distributed in the Vietnamese market.

As an authorized distributor, CT-Wearnes Vietnam said that in addition to new customers, the company will provide full after-sales services to customers using Bentley cars in Vietnam regardless of the source of purchase.

According to Mr. Pham Xuan Dong, General Director of CT-Wearnes Vietnam, the number of Bentley cars in circulation in Vietnam is estimated at about 230, many of which are imported by individuals as used cars.

“We are currently working hard to learn and contact each car owner to be able to provide full Bentley standard after-sales services,” said Mr. Dong.

Bentley's direct competitor in the Vietnamese market is Rolls-Royce, another super luxury brand also from England.

It is known that CT-Wearnes is also the unit that holds the role of importing and distributing the Lamborghini super sports car brand in the Vietnamese market. It is expected that Lamborghini will officially launch in the market at the end of this year with the first showroom located right next to the Bentley Hanoi showroom.

According to VnEconomy