5 trending Korean beauty styles

Cushion foundations, sleeping masks, cleansing oils... these are some of the hottest cosmetic trends not only among women in Korea but all over the world.

Liquid foundation

Although relatively new, cushion foundation has become a new icon in the Korean cosmetics industry. With its liquid texture contained in a soft sponge applicator, cushion foundation feels smooth and cool on the skin, adheres well, and doesn't leave a greasy shine. Simply use the included sponge applicator to gently dab the foundation onto the skin, and you'll have a naturally radiant complexion.

Cushion became known through the popular drama "My Love from the Star," which featured many scenes of actress Jeon Ji Hyun wearing makeup.

Most Korean cushion foundations, like BB Creams or CC Creams, incorporate sun protection factors up to SPF 50, along with superior moisturizing properties, so you don't need to use any additional skincare steps. However, due to their lightweight texture, these cushion foundations are only suitable for girls with naturally healthy skin, as they don't offer perfect coverage for blemishes.

Cushion foundation quickly won over women in many European and Asian countries, including Vietnam. On average, each cushion foundation costs between 500,000 and 1.2 million VND. Following cushion foundation, lipsticks, blushes, eyeshadows, eyeliners, and other products with this lightweight texture also quickly gained popularity among young women who prefer a natural look or don't have much time for makeup.

Sleeping mask

Sleeping masks are a popular skincare product due to their convenience compared to sheet masks, powder masks, etc., while still delivering superior results. As the name suggests, this type of mask can be applied overnight without worrying about clogged pores or stickiness. Most sleeping masks are in a clear gel form, providing an immediate cooling sensation and absorbing very quickly. Sleeping masks beautify the skin safely and naturally with ingredients that replenish water, moisture, and nutrients. After a night of using a sleeping mask, users will feel their skin smooth and plump.

Sleeping masks are used as the final step after your regular skincare routine, including applying moisturizer... Sleeping masks have become a very popular type of moisturizer in many developed countries, especially in the US.

Finisher

Finisher is also a relatively new concept in the Korean skincare market. It's the final step in a skincare routine, essentially a kind of "sleeping mask" for daytime use. Used before sunscreen and makeup, Finisher protects the skin from makeup penetration and helps makeup last longer. However, it doesn't function as a primer, contrary to popular belief.

Korean men also frequently use skincare products.

Finisher doesn't offer significantly more benefits than other creams and lotions. Therefore, if you don't wear a lot of makeup, you can skip this step. That's why Finisher isn't as popular as its counterparts like cushion foundations and sleeping masks.

Cleansing oil

Among the various types of makeup removers available today, oil-based removers are the most effective and safest. The trend of using skincare products with natural ingredients is on the rise. With their high level of gentleness, oil-based makeup removers extracted from coconut, lemon, and olive oils not only remove makeup but can also be used on the eyes and lips. Modern oil-based makeup removers are also enriched with skin-brightening nutrients, acting as a "2-in-1" toner.

Snail cream

The trend of using snail cream for makeup is also gaining popularity in Vietnam.

Snail cream is considered one of the best skin blemish correcting creams currently available. Koreans discovered that snail mucus has antibacterial properties, making it a perfect solution for women experiencing acne or similar blemishes. Additionally, snail cream visibly brightens the skin with regular use. This cream is a "miracle cure" for Korean brides, known for its ability to rapidly maintain and regenerate skin before their wedding.

According to VNE