Thaco launches Peugeot 208.

December 12, 2015 16:09

Truong Hai Auto Corporation (Thaco) has just introduced the new Peugeot 208 model and announced a Christmas and New Year 2016 promotional program.

First launched in 2012, the Peugeot 208 is considered Peugeot's best B-segment hatchback on the global market, with sales exceeding 1 million units.

Immediately after its launch, the Peugeot 208 not only achieved great sales success but also received numerous international awards, such as the "Comfort of the Year 2012" award. This title was awarded at the Expo 2012 international furniture exhibition held in Stuttgart.

Currently, the Peugeot 208 is one of Peugeot's flagship models, consistently achieving high annual sales figures in many markets such as Asia, Europe, and America. In Vietnam, the Peugeot 208 was launched at the end of 2014 and, like in international markets, quickly attracted the attention of customers.

 Ông Nguyễn Trung Kiên - PGĐ Peugeot Bắc Bộ, ông Bùi Kim Kha – Phó TGĐ Thaco, ông Nguyễn Một - GĐ Truyền thông
Mr. Nguyen Trung Kien - Deputy Director of Peugeot Northern Region, Mr. Bui Kim Kha - Deputy General Director of Thaco, Mr. Nguyen Mot - Director of Communications.
Recognizing the growing customer demand and aiming to increase competitiveness in the small hatchback segment of European brands, Thaco continues to launch a new version of the Peugeot 208 with many technological upgrades. The new Peugeot 208, imported directly from France by Thaco, is equipped with a 1.6-liter gasoline engine, producing 120 horsepower at 6,000 rpm and a maximum torque of 160 Nm at 4,250 rpm, paired with a 4-speed automatic transmission.

Since its launch in 2012, the Peugeot 208 has created a distinctive, interesting, and distinctly French style, pioneering a change in design. In its new version, the Peugeot 208 continues to offer innovation with several differences compared to the previous model: Sharp headlights with a two-tone gray and chrome design provide depth and appeal. The fog lights are elongated, connecting the front bumper with a prominent chrome trim, and automatically illuminate when steering. The chrome-plated rearview mirrors are electrically adjustable and foldable, and integrate turn signals. The LED taillights feature a distinctive lion's claw design. The larger grille with a 3D embossed design creates a powerful and sporty look.

 Thaco ra mắt xe Peugeot 208 mới và công bố chương trình ưu đãi Giáng sinh, đón Năm mới 2016
Thaco launches the new Peugeot 208 and announces Christmas and New Year 2016 promotional programs.

With an overall length of 3,973 mm, 11 mm longer than its predecessor, and a wheelbase of 2,538 mm, the car offers stable handling and a comfortable interior. The dashboard is meticulously crafted with a carbon fiber-like material, adding to the luxury and sophistication of the interior. The door handles and other details are finished in gleaming chrome… along with many other outstanding features, with a starting price of 895 million VND (including VAT).

Specifically, from December 11, 2015 to January 31, 2016, Thaco is running a special Christmas and New Year promotion with significant discounts and valuable gifts for all three brands: Kia, Mazda, and Peugeot. Customers purchasing passenger cars distributed by Thaco during this period will receive price discounts, one year of comprehensive insurance, a set of accessories, and special gifts including an Accor card, mobile phones (Samsung Note 5, Samsung Tab S2, iPhone 6S 16GB Gold, iPad Air 2 16GB Wifi 4G). The promotional offers and gifts vary depending on the brand, model, version, and specific region. The highest total value of discounts reaches VND 65 million for Kia; VND 83 million for Mazda; and VND 50 million for Peugeot.

According to VOV.VN

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