Sale season

(Baonghean) - At the time of changing seasons, a series of brands and stores launch promotions and sales (discounts). The sale season is truly a "golden" opportunity for everyone to shop. However, to choose quality products at reasonable prices, consumers need to equip themselves with the necessary shopping tips.

Big sale...

In recent weeks, along the streets specializing in fashion products such as Nguyen Van Cu, Le Hong Phong, Ly Tu Trong... it is easy to see "everywhere" signs of discounts and promotions from 30 - 50%, even 70%. As scheduled, every time the seasons change, major fashion brands implement sales strategies; this time they sell spring - summer products.

Many stores have sales.

Each sale period, brands usually implement from 1-2 months to "clear" inventory, launch new products. For fashionistas, this is the "golden" time to hunt for satisfactory items at cheap prices of only 2/3, even half of the actual price. Ms. Phan Thi Thanh Tan in Hung Phuc ward, (Vinh city) shared: "I often use clothes from big brands, because the shape is beautiful and durable but the price is very high, up to millions of VND. So I often wait for sales to buy to save costs...".

On the first days of sales of major fashion brands, customers often jostle to buy beautiful items; causing purchasing power to increase dozens of times compared to normal days. Ms. Quynh Le - Manager of a fashion brand branch in Nghe An, on Tran Phu Street, Vinh City said: On this occasion, the company has reduced prices on all summer products to prepare for the arrival of fall and winter products. The discount is from 1 - 1.2 million VND/product, so it has attracted a large number of customers, most customers buy 2-3 sale products, some buy up to dozens of items.

Discount programs of fashion brands have helped stimulate demand, increasing the number of customers many times compared to normal days.

Not only big brands but also retail fashion stores are having sales. Usually, in shops specializing in selling popular goods, the sale prices are also very attractive, ranging from 99,000 - 299,000 VND/product. Unlike reputable fashion brands, most of the products in these stores are old and out of fashion, so they are very picky about customers.

A fashion store owner on Nguyen Van Cu Street admitted that most of the discounted items are old stock, the designs and colors are no longer new or attractive, so they are not easy to sell. Many times, customers come in one after another and then leave without buying anything.

Many electronic and refrigeration products are discounted and on promotion during the changing seasons.

In addition to fashion clothing items, at this time, many stores selling seasonal electronics and refrigeration also implement sales and promotions to stimulate demand, while preparing to import goods for the end of the year.

Some supermarket and electronics and refrigeration store owners in Vinh City said that because of the changing seasons, summer products are very unsold at this time. Therefore, the promotional discount they offer is not only a 10-15% discount on some products such as air conditioners, steam fans, refrigerators, etc., but also freebies to attract consumers, such as: Buy a refrigerator and get washing powder, buy a water purifier and get a fan, buy an air conditioner and get a rice cooker, etc.

E-commerce has developed into a channel to promote discount programs and product promotions, while helping many customers more conveniently "hunt" for sale items. During the sale season, on e-commerce websites and websites, fanpages, Facebook... there are many promotional programs and "shocking" discounts. Most of the items introduced are fashion clothes and refrigeration, fans...

Experience in "hunting" for sale items

Although many big brands and trademarks have launched attractive discount programs, not all customers have the opportunity to own quality products at cheap prices. Because these sales often take place in a short time, for customers who are "slow", the good quality sale products are sold out; or there is no longer a suitable size.

Ms. Le Thi Thuy in Quan Bau Ward (Vinh City) shared her experience of "hunting" for sale items: "During the changing seasons, I often follow information on websites and Facebook of my favorite brands to know when promotions are available. Thanks to that, I often have more options to choose from, buy products that suit my needs, and save money."

At this time, many websites and websites simultaneously launch discount and promotion programs to attract customers.

Shoppers also need to be wary of the “tricks” of some stores to deceive customers, relying on the psychology of “loving” cheap things. In fact, at some fashion stores, although they display “shocking” discount signs, discounts of up to 70% are offered to attract customers. However, in reality, when shopping, it is very difficult to distinguish which items are on sale.

Stopped by a store with a 50-70% discount sign on Nguyen Van Cu street, asked to buy a product with a 70% discount, the store owner said: "The discount depends on each product, if you choose a product you like, I will give you a discount, but the store does not display the discounted price right on the label."

Putting up discount signs is just a trick of some stores to “attract” customers to buy, in fact, whether the price of the products is reduced or not, only the seller knows. Some stores even use the “trick” of selling at the same price. Taking advantage of customers’ psychology of preferring sale items, discounted goods are mixed with low-quality items.

The prices and quality of sale items in small shops and stores are varied. Ms. Nguyen Thi Kim Oanh, who has many years of experience "hunting" for sale items, said: In some retail stores, the sale price depends on the seller. Even though the same item is discounted, the price difference between different stores is still quite high. I often take the time to consult and compare between stores to buy suitable products at reasonable prices.

Although the sale season opens up opportunities for consumers to shop at low prices. But to choose quality, suitable products while saving costs, consumers need to equip themselves with useful "guidelines" to avoid being "fooled"...

Moonlight