Following the failure of the Note 7, Samsung acquired Harman to enter the automotive market.

Following the failure of the flammable Galaxy Note 7, Samsung didn't hesitate to spend $8 billion to acquire the renowned audio company Harman in order to strengthen its presence in the automotive sector.

As a major technology corporation, Samsung not only manufactures phones but also has a presence in the automotive sector.

Recently, the South Korean technology conglomerate announced plans to spend $8 billion to complete the acquisition of the Harman audio brand, known for names like Kardon, Independence, and JBL. Analysts believe this represents a deeper move by Samsung into the automotive industry, as Harman is a major supplier of audio systems to many car manufacturers.

Harman is reportedly integrated into approximately 30 million cars globally. Beyond audio, Harman is renowned for its expertise in in-car connectivity, infotainment systems, and safety and security. The fact that 65% of Harman's annual revenue ($7 billion) comes from the automotive industry speaks volumes about this.

The South Korean electronics giant itself acknowledges Harman as the perfect choice to help it perfect its technology and products, and to become part of its expansion plan into the automotive sector. This is seen as a turning point for Samsung in the face of a mobile industry that is potentially saturated and weakening. Furthermore, it helps the South Korean electronics company increase its competitiveness against rival Apple, which is also eyeing the automotive market.

According to TNO