Gold businesses launch 'tricks' to attract customers on God of Fortune Day

Sales are forecast to double compared to last year, so every business has announced to open from early morning until sold out, ready to accept prepayment and receive gold on God of Fortune Day early next week.

Thoa, an agent of a large gold jewelry business on Nguyen Thi Minh Khai Street (District 3, Ho Chi Minh City) said that these past few days, she and her colleagues have been busy, both serving customers who want to buy gold for good luck at the beginning of the year and arranging and decorating shelves for the upcoming God of Wealth Day (January 10).

"I had to work at full capacity right after Tet holiday. It was a bit tiring, but I was very happy because this is the only occasion like this once a year," she said, adding that during the God of Wealth festival last year, she had to work all day, sometimes not even having time for lunch.

Many new products are launched by gold shops to serve customers on the occasion of God of Wealth Day this year.

Ms. Thoa's agency is not the only gold shop busy preparing for God of Fortune Day.Year of the Rooster 2017, in the context that all jewelry businesses have had a bumper crop on this day in recent years.

Ms. Nguyen Thi Cuc - Deputy General Director of Phu Nhuan Jewelry Company - PNJ said that on this occasion, the company launched many new products made from 24k gold such as Dinh Dau - Tai Loc 1 chi gold bar, Phuc - Loc - Tai 1 chi gold bar, with a quantity of 150,000 products, double that of last year. In addition, the company also produced 5,000 gold-plated rooster products, priced at 15-17 million VND each.

To avoid stockouts during peak days, Ms. Cuc said the company had a plan very early from production to distribution. "We have added more staff to support stores. PNJ gold stores nationwide also open very early from 6:30 a.m. (instead of the usual 8 a.m.) and close later to create the most favorable conditions for customers," she said.

Similarly, northern gold businesses are also racing to attract customers during the God of Wealth festival. Ms. Tran Nhu My - Sales Director of DOJI Gold and Gemstone Company said that the number of products launched during this occasion will double last year, to 200,000 products. Most of these products were produced 5 months ago. The three product lines DOJI launched this year include Kim Dau (gold with a picture of a rooster), Kim Than Tai and Phuc Loc rings. As every year, the Kim Giap Than Tai gold (with a picture of the year's zodiac animal) is expected to sell well.

Meanwhile, Bao Tin Minh Chau Company has chosen a different path by focusing only on pure gold products in the form of smooth round rings, small weights of 0.5 chi, 1 chi, 2 chi. The representative of this unit said that the number of products will increase 3-5 times compared to last year.

To limit the queues and increase the number of products consumed on God of Wealth Day, most businesses support customers to buy and pay for gold first, then receive gold later (receive on God of Wealth Day). For example, at DOJI, this unit cooperates with TPBank to allow customers to buy gold and pay via ebank. At Bao Tin Minh Chau, customers can also order, pay in advance and receive a gold delivery appointment on God of Wealth Day (January 10).

Similarly, at Phu Quy Gold and Silver Company, the leader of this unit said that the number of products launched has also increased sharply compared to last year. This unit has also prepared 15-22 transaction doors to welcome customers at each branch. All units said that they will open early in the morning (instead of 8am - 8:30am) as usual and only close when there are no more customers.

Not only focusing on retail customers, many gold shops this year also strongly "attack" wholesale customers in the provinces. Like DOJI, this unit has been selling Kim Dau gold since the full moon of the twelfth lunar month. The company's representative said that many agents and gold shops in the northern provinces have imported large quantities to prepare for the God of Wealth Day.

According to VNE