Suzuki car 300 million: Behind the shocking low price offer

In recent years, people have seen the "big guys" in the Japanese automobile industry continuously launch new car models with shockingly low prices. Besides the joy of buying a car at a low price, many people wonder if the quality of cheap cars is guaranteed?

Cheap, Suzuki cars are causing a "storm"

Cheap cars are increasingly popular with customers, so major car brands are increasingly focusing on this segment. Many new car models with extremely attractive prices are appearing in droves.

In the general flow of the market, Suzuki car company is also shifting to develop low-cost cars. The proof is that in the past few years, this Japanese car company has continuously launched new car models with surprisingly low prices.

People are buzzing about a super cheap sedan model of Suzuki that is about to be launched. It is known that Suzuki Dzire 2018 will officially be available in the Indian market from May 16 with an estimated price of about 550,000 INR - 950,000 INR, equivalent to 195-338 million VND. This new car model is expected to compete fiercely with other B-class cars such as: Toyota Vios, Hyundai I10 sedan.

Suzuki Dzire 2018 - Suzuki's low-cost sedan is attracting attention.

Last week, the low-cost crossover Suzuki Ignis was also launched in the Indonesian market, with prices ranging from 139.5 - 169.5 million Rupiah (equivalent to 238 - 289 million VND). Suzuki Ignis is expected to bring in 20% of Suzuki Indonesia's revenue.

A few days ago, Suzuki Celerio 2017, manufactured and assembled in Thailand, was revealed with an attractive price starting from only 289 million VND. Suzuki Celerio has 6 color options including: blue, pearl white, snow white, silver, gray and black.

More than a year ago, the concept version of the low-cost sports hatchback Suzuki Baleno RS was introduced by Suzuki at the Auto Expo 2016 exhibition in India. Last March, Suzuki officially announced the price of this model. The selling price of Suzuki Baleno in India ranges from 499,000 - 811,000 Rupees, equivalent to 171 - 278 million VND.

In early February, the 2017 Suzuki Wagon R mini car was launched in the Japanese market with a starting price of only 1,078,920 Yen, equivalent to 216 million VND. About 15 years ago, the Suzuki Wagon R was officially distributed in Vietnam, but due to its square shape, the car was not well received by the people.

At the end of 2016, Suzuki launched in the Japanese market the small and cheap car model Suzuki Swift with a price of 1,343,520 yen, equivalent to 256 million VND.

Suzuki Alto 800 2016 with shocking price of 110 million VND

However, the cheapest Suzuki car model recorded so far is the Suzuki Alto 800 2016. The car has a price range from 249,000-334,000 Rupees, equivalent to 82-110 million VND. With an extremely low selling price, suitable for many people's budget, the Suzuki Alto 800 is one of the best-selling car models in the Indian market.

Cheap price, is the quality worth worrying about?

Reducing the price of a car when it reaches consumers depends on many factors such as taking advantage of cheap labor, optimizing production costs, reducing engine capacity, etc. However, the fastest and easiest way to reduce the price of a car is still to cut down on equipment.

According to car connoisseurs, cheap cars always come with 'poor' options. A cheap car may not have features such as sound system, entertainment. The car may also have cut details, spare parts, components.

For example, with the newly launched Suzuki Ignis low-cost car model, the interior of the car has been stripped down quite a bit and the design is quite simple. Suzuki Ignis does not have a central screen or automatic cruise control mode.

The amenities of the Suzuki Ignis in the Indonesian market are also quite limited with a 3-spoke steering wheel with integrated function keys, simple leather seats, a touch screen entertainment screen with integrated navigation map, Bluetooth, AUX and USB with the ability to connect to Android Auto, Apple CarPlay, MirrorLink, Start/Stop and automatic air conditioning.

The interior and equipment of the Suzuki Ignis have been stripped down a lot.

Similarly, the budget Suzuki Alto 800 2016 also has a rather poor interior. The Suzuki Alto 800 2016 only has a standard driver airbag in some trim levels. Of which, the (O) trim levels are equipped with a driver-side airbag. The remaining trim levels do not have an airbag. This is no longer a strange thing in the Indian market.

To cut down on car prices, manufacturers naturally have to cut down on some equipment such as airbags. This is why Indian-made cars always get extremely low ratings in safety tests conducted by international organizations.

Vietnam currently has no standards for evaluating vehicle quality or safety standards, so imported car companies can easily "dodge" the problem and sell them in Vietnam at low prices by cutting down on parts and accessories.

Therefore, according to many businesses and auto experts, Vietnam needs to quickly have standards, or apply auto quality standards of other countries such as the EU and some ASEAN countries to control and prevent low-quality, unsafe cars from being imported into Vietnam en masse.

According to VNN