Ronaldo beats Messi on social media

Cristiano Ronaldo and Lionel Messi, who will win on the field in the El Clasico match at the Bernabeu tonight remains to be seen. On social networks, CR7 is beating Messi, both in terms of "laying golden eggs" ability and liveliness.

Ronaldo beats Messi on social media.

CR7 "lays golden eggs" 10 times more than Messi

Cristiano Ronaldo now has a total of 270 million followers on social networks: 120 million on Facebook, 98.6 million on Instagram and 51.4 million on Twitter. The corresponding figures for Lionel Messi are 158.6 million followers: 89 million on Facebook and 69.6 on Instagram (Messi has not created a Twitter account). In terms of total followers or in terms of followers on each specific social network, CR7 is surpassing Messi.

Even more impressive than the overwhelming number of fans mentioned above, CR7 is far ahead of Messi when it comes to the amount of money he makes from his social media accounts. The economic benefits that CR7 brings to his sponsor Nike are 10 times higher than the economic benefits that Messi brings to his sponsor Adidas, based on the posts they make on social media.

Specifically, Hookit, a company that specializes in evaluating the value of advertising on social networks, calculated that CR7's social network accounts helped Nike increase its brand value by 500 million USD in 2016. Last year, the Real superstar had 347 "posts" with the Nike logo or mentioning the Nike brand name. Correspondingly, there were 477 million interactions, including "likes, shares, comments".

This "post" of CR7 benefits Nike 5.8 million USD

Among them, the most profitable image was the image of CR7 posing like the Eiffel Tower with the Nike logo and slogan after the EURO 2016 final on Instagram: attracting 1.7 million "likes" and 13,000 "comments", contributing to increasing the Nike brand value by 5.8 million USD.

Meanwhile, Messi’s social media accounts “only” helped Adidas increase its brand value by $53.5 million in 2016. Last year, Messi had 213 “posts” with the Adidas logo or mentioning the Adidas brand, attracting 65 million interactions. The most valuable was the image of Messi wearing the new Adidas jacket on Instagram in September 2016: attracting 2.5 million “likes” and 38,000 “comments”, contributing to the Adidas brand increasing by $3.6 million.

CR7 "likes" women more than Messi

CR7 surpasses Messi in terms of fans, posts, and interactions on social networks. CR7 also surpasses Messi in terms of achievements (both at the club and national team level and at the individual level) in 2016. So, in the end, it is logical that CR7 surpasses Messi in terms of the ability to “lay golden eggs” on social networks. The only surprise is the above mentioned 10-fold ratio.

This “post” of Messi benefits Adidas 3.6 million USD

Putting aside the economic benefits, CR7 is also more active than Messi on social networks. Take Instagram as an example. On Instagram, Messi currently follows only 172 other accounts. Most of them are his teammates, especially his teammates at Barca and the Argentina national team.

Messi hardly follows the accounts of other beauties, except for his girlfriend Antonella Roccuzzo, Luis Suarez’s wife Sofia Balbi and fellow countrywoman Gimena Accardi. Afraid of his girlfriend being jealous, Messi also “blocked” Brazil’s super-rounded beauty queen, Suzy Cortez, on social media.

CR7 follows 363 accounts on Instagram. Many of them are female accounts such as TV stars Eva Longoria, Selena Gomez, Jen Selter, Sofia Vergara, Kim Kardashian, Jennifer Lopez, Kendall Jenner, supermodels Alessandra Ambrosio, Ariana Grande, Adriana Lima, Eiza Gonzalez, dancer Lexy Panterra... No wonder CR7 has more rumors of flirting with this girl, flirting with that girl than Messi from "likes" on Instagram.

According to bongdaplus