Google Chrome will automatically block annoying ads for users

Despite living on advertising, Google has decided to take action to clean up bad ads.

Despite being a company that relies on advertising on websites, Google has decided to block annoying ads on the Chrome browser. As a result, browsing the web with Chrome will become much more enjoyable.

Google said it will start rolling out ad blocking to its Chrome browser in 2018. The feature will filter out bad ads, according to the Coalition for Better Ads' guidelines for what ads are considered unacceptable.

So what are unacceptable ads? The Coalition for Better Ads has identified four types of desktop ads and eight types of mobile ads that are particularly annoying to users.

These could be auto-playing video ads with sound, pop-up ads that take over the user's entire screen, ads that can't be turned off until a countdown timer is up, or ads that constantly flash and annoy users.

Google says the move is intended to create a “clean” environment for both users and advertisers who are trying to do the right thing. In addition, taking action to prevent bad ads from bothering users will reduce the number of people using ad blocking software like AdBlock Plus.

According to Business Insider