Announcing the brand of grilled mackerel Cua Lo

(Baonghean.vn) - On the afternoon of June 6, the Cua Lo Grilled Mackerel Production and Trading Association coordinated with the Cua Lo Town Agricultural Extension Station to announce the Cua Lo Grilled Mackerel brand.

Currently, the whole town has more than 40 households specializing in preserving and processing grilled mackerel, mainly concentrated in Nghi Hai and Nghi Thuy wards with an output of about 250 tons/year, achieving a revenue of about 45 billion VND/year.

The ingredients to make grilled mackerel are carefully selected, which are fresh white mackerel with an average weight of 2kg/fish or more.

Customers view grilled mackerel products in Cua Lo. Photo: Quang An

The fish is grilled by hand over charcoal. After grilling, the fish can be consumed immediately, or cooled on bamboo trays, then stored in cold storage or frozen storage. Grilled mackerel from Cua Lo is consumed everywhere, especially in the northern provinces and cities.

However, currently, grilled mackerel from Cua Lo is only packaged manually, without packaging or private labels. From that practical need, the Association of Grilled Mackerel Production and Trading of Cua Lo has proposed to recognize the collective trademark "Grilled Mackerel from Cua Lo" and has been recognized by the Intellectual Property Office with a trademark certificate No. 27329 with the following categories of goods: Group 29: Grilled mackerel and Group 35: Buying and selling grilled mackerel.

Grilled mackerel in Cua Lo has a delicious flavor, a characteristic of the coastal city of Cua Lo, and is popular with tourists. Photo: Quang An

Grilled mackerel in Cua Lo is the fourth collective brand that the town has been recognized, after fish sauce and shrimp brands. This is a very necessary and urgent task to increase the value and competitiveness of grilled mackerel products in the market; at the same time, creating a reliable product, ensuring quality service for tourists in and outside the province when coming to Cua Lo beach resort.

The Department of Science and Technology awarded the Certificate of Trademark Registration to the Cua Lo Grilled Mackerel Production and Trading Association. Photo: Quang An

Dam Hien - Quang An