5 world famous fashion brands

Gucci, Balenciaga and Givenchy have surpassed many competitors to become the hottest brands globally.

Global fashion search engine Lyst and Business of Fashion have just released a list of the world's most popular fashion brands.

The report's data is based on a formula that analyzes the growth of fashion brands through search volume, page views, and user interactions from April to June each year. In addition, the report's team also tracked more than 65 million consumers, 4 million products, and 12,000 brands to find the hottest fashion brands in the world.

Streetwear brand Vetements has lost its position under the talented and aesthetic hand of designer Gucci. Rising three places in the rankings, not only is it at the top of the list, the Italian fashion house also has the advantage of owning the world's top products.

According to Business of Fashion, the success of the Gucci brand also comes from designer Alessandro Michele's ability to closely connect with consumers in today's technological age.

Gucci holds the top spot in the list of most prominent brands globally.

The next ranking after Gucci is the appearance of the "boss" of the shoe world named Yeezy. Not only that, Balenciaga from position number 9 has surpassed many other candidates to hold the 3rd position in the ranking.

It is Demna Gvasalia's creative thinking that blends streetwear spirit with high-fashion flow that has helped Balenciaga become one of the most desirable brands in the world.

It is the blend of street spirit and high fashion that has made Balenciaga a globally loved brand.

Demna Gvasalia's other "child" Vetements has dropped significantly from the top spot to fourth, while Givenchy has made a huge leap to appear in the top 5 hottest brands in the world.

The list also ranks global bestsellers and highlights trends from brands like Gucci, Givenchy, and Comme des Garcons.

It's no surprise that Gucci's GG Bloom collection was the best-selling item in the second quarter of the year, and the addition of a fresh face like Chloé's "Nile" bag is sure to bring even more change to the end of 2017.

According to Zing