Affirming a strong brand

(Baonghean) - Saigon Beer Trading Joint Stock Company North Central was established in 2006, operating under the model of a Company and Branches. Despite many ups and downs, facing fierce competition from other beer companies, the staff and workers of the unit are always united and determined to overcome difficulties to make Saigon Beer a close friend of the people in the North Central region.

Saigon Beer Trading Joint Stock Company in the North Central region is assigned the responsibility of distributing products in a fairly wide area including: Nghe An, Ha Tinh, Quang Binh, Quang Tri, Hue... Thanks to the dynamic innovation of business activities; from human resources to market development, especially the step-by-step planning, expansion and good care of distribution systems suitable for each locality, the Company has developed quite comprehensively. Up to now, the Company has 95 officers, employees and nearly 300 sales support personnel. At the same time, it has planned 90 level 1 distributors - including 2 general agents in Quang Binh and Thua Thien Hue - spread evenly across the regions, developing a level 2 consumption network, restaurants, eateries... With the Company's enthusiastic and responsible customer care, distributors are increasingly confident in investing in business, resulting in good output growth over the years.

Leaders of Saigon Beer Trading Joint Stock Company North Central presented gifts to support the Dong Loc T-junction Historical Relic Site (Ha Tinh). Photo: PV

Mr. Nguyen Tien Thien - Director of Saigon Beer Trading Joint Stock Company North Central said: "In the past time, the unit has always received attention and support from all levels and sectors, especially from Saigon Beer - Alcohol - Beverage Corporation, along with the support of people and customers, so the output of Saigon Beer consumed is increasing. In 2006, the consumption only reached 8 million liters, in 2016 it reached over 81 million liters. In the first 8 months of 2017, the output consumed reached 108% compared to the same period last year. In order for Saigon Beer products to develop well in the North Central market, in the coming time, the Company will continue to innovate its activities, focus on propaganda, brand promotion, do a good job of market development and apply preferential policies and customer promotions suitable for each locality...".

Illustration photo, source: Internet

The traditional culture of Saigon Beer Trading Joint Stock Company in the North Central region is to regularly encourage and visit the families of officers and employees in difficult circumstances; organize happy holidays on June 1, Mid-Autumn Festival and reward children of officers and employees with good academic achievements; organize vacations for officers and employees to have the opportunity to exchange, unite, and restore their labor force... The Company, together with units in the Saigon Beer system, actively contribute to social security work. On the occasion of the 70th anniversary of War Invalids and Martyrs Day (July 27, 1947 - 2017), the Company organized an incense offering ceremony at Truong Bon Relic Site, Vietnam - Laos International Martyrs Cemetery and visited and presented gifts to 2 Vietnamese Heroic Mothers in Thanh Chuong...

Illustration photo, source: Internet

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