Establishing a strong brand
(Baonghean) - Saigon Beer North Central Trading Joint Stock Company was established in 2006, operating as a company with branches. Despite experiencing many ups and downs and facing fierce competition from other beer brands, the company's staff and workers have always remained united and determined to overcome difficulties, making Saigon Beer a close friend of the people in the North Central region.
(Baonghean) - Saigon Beer North Central Trading Joint Stock Company was established in 2006, operating as a company with branches. Despite experiencing many ups and downs and facing fierce competition from other beer brands, the company's staff and workers have always remained united and determined to overcome difficulties, making Saigon Beer a close friend of the people in the North Central region.
The Saigon Beer North Central Trading Joint Stock Company is responsible for distributing products across a wide area including Nghe An, Ha Tinh, Quang Binh, Quang Tri, Hue, etc. Thanks to its dynamic and innovative business operations, from personnel management to market development, and especially the step-by-step planning, expansion, and careful management of distribution systems tailored to each locality, the company has achieved comprehensive development. Currently, the company has 95 employees and nearly 300 sales support personnel. It has also established 90 first-tier distributors – including two main agents in Quang Binh and Thua Thien Hue – spread throughout the region, developing a second-tier distribution network including restaurants and eateries. With the company's enthusiastic and responsible customer care, distributors are increasingly confident in investing and doing business, resulting in good sales growth over the years.
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| Leaders of Saigon Beer North Central Trading Joint Stock Company present gifts to support the Dong Loc Crossroads Historical Site (Ha Tinh). Photo: PV |
Mr. Nguyen Tien Thien, Director of Saigon Beer Trading Joint Stock Company in North Central Vietnam, stated: “Over the past period, the company has always received attention and support from all levels and sectors, especially from the Saigon Beer, Wine and Beverage Corporation, along with the support of the people and customers, resulting in a steady increase in Saigon Beer consumption. In 2006, consumption only reached 8 million liters, while in 2016 it exceeded 81 million liters. In the first eight months of 2017, consumption reached 108% compared to the same period last year. To ensure the successful development of Saigon Beer in the North Central market, the company will continue to innovate its operations, focus on brand promotion and advertising, improve market development, and apply appropriate customer incentives and promotions tailored to each region...”
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| Illustrative image, source: Internet |
The traditional cultural aspect of Saigon Beer North Central Trading Joint Stock Company is to regularly encourage and visit the families of employees facing difficulties; to organize celebrations for Children's Day (June 1st) and Mid-Autumn Festival, and to reward the children of employees who achieve good academic results; and to organize vacations for employees to socialize, strengthen solidarity, and rejuvenate their energy... The company, along with other units in the Saigon Beer system, actively contributes to social welfare work. On the occasion of the 70th anniversary of the Day of War Invalids and Martyrs (July 27, 1947 - 2017), the company organized a ceremony to offer incense at the Truong Bon Historical Site, the Vietnam-Laos International Martyrs Cemetery, and visited and presented gifts to two Vietnamese Heroic Mothers in Thanh Chuong...
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| Illustrative image, source: Internet |
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