Son Tung M-TP officially becomes the representative face of Viettel's MochaZ

(Baonghean.vn) - Viettel chose Son Tung M-TP as its representative with the hope of encouraging young people to continue dreaming and striving to achieve success on the path they have chosen.

On September 12, 2017, Viettel Telecom Corporation announced a preferential program for students in 2017 with the support of male singer Son Tung M-TP.

Nguyen Thanh Tung - known by his stage name Son Tung M-TP is a young singer admired by millions of audiences. Growing up from underground music, with a modern and attractive performance style, a series of famous hits, and major domestic and international awards, Son Tung M-TP is a representative image of young people who dare to think, dare to do, dare to dream and strive to achieve their dreams.

2017 is a milestone marking Son Tung's remarkable growth, both in his career maturity and his distinct style. That is the reason why Viettel chose him as its image representative for young customers, hoping to encourage them to continue dreaming and striving to succeed on the path they have chosen.

The male singer from Thai Binh is considered one of the young people of the Gen Z generation (including young people born between the mid-1990s and the early 2000s) who has achieved success in his career through his own efforts.

MochaZ package is the first product of Viettel with Son Tung M-TP's representative image.

The cooperation between Viettel and Son Tung M-TP will also open a vibrant year of activities dedicated to students. The first is the MochaZ package that was just launched right in time for the back-to-school season.

Installing the Mocha application, in addition to experiencing unique features from the Mocha ecosystem such as: Listening to music with strangers, watching movies together, exchanging knowledge, studying... students also enjoy incentives to call and text from the Mocha application to more than 60 million Viettel subscribers.

The package is designed based on in-depth research on Generation Z to suit the different lifestyles and consumption habits of young people. Accordingly, the outstanding characteristics of Gen Z such as: liking to participate in social networks, the habit of using new communication methods (through free applications instead of the traditional phone calls); wanting to confess and express themselves to "Crush" - the person they like or admire but are afraid to share directly... are all carefully researched to design attractive offers on voice, SMS and data integrated into the MochaZ package; encouraging young people to share more with relatives and friends through a new communication method - Viettel's Mocha application.

The preferential program for students has been implemented by Viettel for the 9th year and is constantly being innovated to increase incentives and better suit the connection trends and interests of young people. In addition to the preferential services, choosing Son Tung M-TP as the representative also promises to bring big music events that Viettel has for young people in 2017. These music events will have the participation of the most popular young artists today.

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