Phi Phuong Anh won the title of champion of 'The Face 2016'.

With her intelligent responses and consistent efforts throughout the competition, the 19-year-old girl from Ho Ngoc Ha's team brilliantly won the final night on September 3rd in Ho Chi Minh City.

As a highly-rated contestant in Ho Ngoc Ha's team,Phi Phuong Anh possesses a modern, individualistic beauty, yet still retains a gentle charm. Throughout the competition, sheAlways be willing to learn and strive to improve every day.

Her composure and intelligence helped Phi Phuong Anh, from Ho Ngoc Ha's team, win the top prize in the first season of the "Brand Face" competition.

In the Q&A segment of the final night, Phuong Anh received the question: "In your opinion, does a brand ambassador need to change their personal style to suit the brand?" The 1997-born girl showed composure and answered concisely: "As a brand ambassador, I always have to balance my personal style with the brand's characteristics. If there is a change, it must be a smart change to both improve myself and make the brand better. In life, we always need to change to adapt, adapt but not lose ourselves."

Phuong Anh also impressed in the dance and photo shoot segments with the LED screen. Amidst congratulations from her coach Ho Ngoc Ha and her competitors,The young girl was moved to tears..

Before the final night, in the press interview challenge, Phuong Anh also helped Ho Ngoc Ha's team win thanks to her quick wit and sharp responses.

The remaining three contestants, Quỳnh Mai (Lan Khuê's team), Khánh Ngân (Phạm Hương's team), and Chúng Huyền Thanh (Hà Hồ's team), shared the runner-up position. Lilly Nguyễn and Quỳnh Mai received the "Sponsor Contract" award.

Phi Phuong Anh teamed up with model Minh Trung in the dance competition.

The first challenge for the contestants in the final round on the evening of September 3rd was to demonstrate the product's functionality through the elements of earth, fire, water, and clouds.

Quỳnh Mai was the first contestant to perform with a fiery image, taking a selfie with model Văn Sơn. The "warrior" from Lan Khuê's team wore a red outfit and displayed powerful yet sensual movements.

Phi Phuong Anh was the next contestant to showcase the softness of clouds and mist. After her graceful dance, her selfie with Vinh Thuy appeared in a romantic setting against a backdrop of a clear blue sky.

Chung Huyen Thanh in the first challenge of the final night.

Khánh Ngân had to portray the fluidity of water. Similar to Phí Phương Anh, she performed many dance moves and then posed for photos with her co-performer Văn Sơn.

The raw, rustic beauty of the land is portrayed by Chung Huyen Thanh. She performed alongside model Vinh Thuy.

Despite showcasing four different elements, the girls' performances were all quite similar, lacking distinct individuality. Many viewers watching live in the studio commented that the first challenge ended too quickly. However, singer Toc Tien – a guest judge – expressed her admiration for the contestants' harmonious performance in front of the LED screen.

In the second round, the four contestants had one minute to answer questions about the brand from the organizers.

Chung Huyen Thanh was asked, "What is your concept of a brand ambassador, and what qualities should a brand ambassador possess?" After a moment of hesitation, she replied, "A brand ambassador is someone who represents the image of a brand, a close friend, and needs to have a good appearance, knowledge, understanding of the brand's characteristics, and awareness of their responsibilities."

Chung Huyen Thanh during the Q&A segment.

Quỳnh Mai, from Lan Khuê's team, was the second to draw a question: "How can you express your personality and attract the public for a brand? How would you handle negative rumors?" The Next Top Model answered: "Each person has their own personality and strengths; the important thing is to find common ground and find a balance so that both sides can develop together. As an ambassador, we need to respect the truth, have a storytelling strategy, create consistency, and persevere to attract the public. When faced with scandals, we need to remain calm and level-headed, checking whether the rumors are true or not. If they are untrue, we must demonstrate our positive qualities to show everyone that we are worthy of being a brand ambassador."

Quynh Mai during the Q&A segment.

In the Q&A segment, answering the question "How do you assess the importance of a beautiful photograph?", Khanh Ngan - a contestant from Pham Huong's team - expressed: "Images spread very quickly; whether people like me or not, they can all see them. They affect not only me but also my brand. A beautiful image helps me create a positive impression on people and helps the brand reach a wider audience. Therefore, I always remind myself to maintain a good image in all circumstances. I believe that's how I fulfill my role as a brand ambassador."

In the third challenge, contestants had to dance, showcasing their talent and personality, thereby highlighting the brand's features.

Quynh Mai was the first to perform. Having the advantage of being a dancer, she led the audience through graceful dance moves to the lively music. The beautiful woman played the female role.The spy wields powerful weapons—beauty and charm—to promote the perfume product.

In contrast to Quỳnh Mai's glamorous appearance, Chúng Huyền Thanh embodied the role of Cinderella, dancing with the prince in a magnificent palace setting. Against a backdrop of poignant music, Huyền Thanh's performance relied heavily on the lifts and support of her fellow dancers and the dance troupe, showcasing little of her dancing ability. Her face was rather stiff, clearly showing tension and a lack of emotion.

Khanh Ngan from Pham Huong's team in the final night.

The waltz was Khanh Ngan's weapon for showcasing the softness and shine of the hair care product. She coordinated smoothly with her partner, and her movements were considered confident but still safe, lacking much breakthrough.

As the last contestant, Phi Phuong Anh delivered a spectacular performance. After graceful dance moves to showcase the purity of a perfume brand, at the end, the girl from Hanoi unexpectedly swung in mid-air and spun multiple times.

After the contestants' performances on The Face stage, Ho Ngoc Ha shared: "I loved the contestants' early days because of their naivety. They were inexperienced but still had personality. Now, after a long journey, sitting here witnessing each person's growth, my heart beats even faster than theirs. I am happy with what they have shown."

Pham Huong – a judge who has sparked much controversy in the program – expressed: "The Face has given me many experiences, both happy and sad, but more importantly, I dared to take risks and embark on an exciting adventure, passionately giving my all as a young person." She also had kind words for her student, Khanh Ngan. She believes that Khanh Ngan has studied diligently and that her civility will help her go further in the future.

The judges showed off their figures on stage.

The final night opened with a catwalk performance by contestants who had participated in "The Face Vietnam 2016". Next, the three coaches appeared on stage in a variety of stylish outfits. Ho Ngoc Ha chose a red ensemble, while Pham Huong and Lan Khue wore form-fitting white designs.

Adding to the excitement of the show were performances by singers Luu Huong Giang, Son Tung M-TP, and the S-Girl group.

The Face is a long-running reality TV show for aspiring advertising models. Organized for the first time in Vietnam, The Face conveys the message: "Beauty that connects with brands."

According to VNE