Over 70% of goods in supermarkets are Vietnamese goods.

A representative of the Ministry of Industry and Trade affirmed that there is no such thing as foreign goods overwhelming Vietnamese goods in supermarket systems. Vietnamese goods are increasingly gaining a firm foothold in the domestic market.

At the workshop on Enhancing the competitiveness of Vietnamese brands in international integration organized by the Central Committee of the Vietnam Fatherland Front and the Ministry of Industry and Trade on the morning of December 27, Ms. Le Viet Nga, Deputy Director of the Domestic Market Department, said: The proportion of Vietnamese goods in supermarket systems has reached more than 70%. In some large supermarkets such as Big C and Coopmart, the proportion of Vietnamese goods accounts for over 90%.

"This result is thanks to our effective implementation of the domestic market development project, associated with the campaign for Vietnamese people to prioritize using Vietnamese products. Currently, we have established more than 90 Vietnamese sales points called Proud of Vietnamese Products in 52 localities across the country," said Ms. Nga.

A representative of the Ministry of Industry and Trade affirmed that there is no such thing as foreign goods overwhelming Vietnamese goods in supermarket systems.

The Ministry of Industry and Trade has also proactively connected supply and demand to support the consumption of agricultural products such as watermelon, lychee, purple onion, custard apple, dragon fruit... at large distribution systems such as Hapro, Coopmart, Lotte, Big C...

Big C representatives also confirmed that Vietnamese goods account for 90% of the supermarket chain. Although Big C Vietnam has been acquired by Thailand's Central Group, that does not mean that Vietnamese goods have been pushed out and replaced by Thai goods.

Mr. Nguyen Thai Dung, Deputy General Director of Big C Thang Long Supermarket, said that Big C always encourages and creates favorable conditions for Vietnamese goods and agricultural products to enter the system. At the same time, it exports Vietnamese agricultural products to Thailand such as lychees.

"However, in the process of supporting the export of Vietnamese agricultural products, we found that although Vietnamese products have attractive quality and flavor, they are still weak because they have not built a brand and the packaging image is not eye-catching. Especially, the post-harvest processing and preservation have not met the requirements," said Mr. Dung.

In the long term, to better connect supply and demand, Ms. Le Viet Nga suggested that manufacturing enterprises should focus on updating investment information, upgrading services, quality, and designs to meet consumer needs. Distribution enterprises need to have policies to prioritize domestically produced goods, proactively support enterprises and farming households in producing goods that meet domestic standards and aim for export.

According to Tin Tuc Newspaper