U23 Vietnam and lessons from "football prodigy" Van Quyen
(Baonghean) - Using the images of football "stars" to promote brands will be a "double-edged sword". It can help players earn more income to play with peace of mind, but if not careful, it will cause them to "bloom and fade" because of distraction, unable to overcome the temptations of everyday material things.
With the achievements made at the recent U23 Asian Cup finals, U23 Vietnam has delighted fans nationwide. Facing the attraction of U23, some businesses and individuals quickly jumped into the game, using the names, images, and brands of the players and the U23 team to do business and advertise their products and services, despite the fact that the Vietnam Football Federation and the clubs managing the U23 players have not agreed.
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| Goalkeeper Bui Tien Dung and the advertising price offered by a media unit - Photo: Internet |
The most notable thing was a media company posting a price list for an advertising contract with goalkeeper Bui Tien Dung online with a specific price, causing many conflicting opinions in the online community. FLC Thanh Hoa Club also spoke out against this media company. Thanh Hoa Club affirmed that anyone who wants to use Tien Dung's image for advertising must have their permission because this is one of the terms of the contract that Tien Dung signed with the club.
In fact, it is a good thing that famous players and football teams are borrowed by businesses to promote their brands, and for a long time people in the world have been doing this and many clubs and football teams "live well" thanks to selling their brands. But the problem here is the method of doing it, the legality, and the agreement between the parties.
A leader of SLNA Club said: Currently, players playing for clubs in V.League all have contracts that clearly state details about salary, bonus, regulations on image usage, statements... Therefore, whatever players do, they need the consent of their home club. If there is no specific management like that, but "everyone does it their own way", it will be chaos!
According to a coach at SLNA Club, if a player becomes a little famous and is treated differently from his teammates playing at the same club, it will cause conflicts and jealousy in daily life as well as during matches. At that time, the favored player will become complacent and neglect training. The other players will compare "you are good, have a high salary, then go play", leading to the "star" player being isolated right in his own team.
Remember, before, the “child prodigy” Van Quyen of SLNA Club when he was still a “star” also signed an advertising contract with a famous electronics company. In addition to the profit sharing agreement between the club and the player, Van Quyen was also “fully equipped” by this electronics company with daily electronic devices.
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| "Child prodigy" Van Quyen (10) at the peak of his career - Internet photo |
Accordingly, Quyen's room at the club was also equipped with full electronic equipment like a "5-star hotel". Quyen at that time lived in a different class compared to his teammates at SLNA. And then, as we know, the "football prodigy" could not overcome the temptations of everyday life and had to leave the field early, to the regret of many people.
Many people believe that using the images of football “stars” to promote brands is a “double-edged sword”. It can help players earn more income to play with peace of mind, but if not careful, it will cause them to “bloom and fade” because of distraction, unable to overcome the material temptations of everyday life.
Therefore, using the images of young players for commercial purposes is something that needs to be carefully considered, do not let the situation of "selling green rice", "not taking care of the main job but taking care of the secondary job" happen, causing the young players to affect their playing career, of which VQ's lesson is an example.