VICEM Hoang Mai Cement: Marked by consumption of nearly 1 million tons of products

Vicem Hoang Mai cement products, Photo: PV

As the most expensive product on the market today, Vicem Hoang Mai is always aware that the product value must be worthy of the number 1 position in the trust of customers. To do this, distribution channel management plays an extremely important role, best meeting customers' requirements in terms of product variety and after-sales service.

Thanks to the dynamic market staff, although Vicem Hoang Mai's factory price is often 300,000 - 400,000 VND/ton higher than similar products, the circulation cost and distribution system cost are low, so the selling price to consumers is not much different from other cement products.

This helps Vicem Hoang Mai maintain the trust of consumers and Hoang Mai cement products not only cover the Nghe An market with a market share of nearly 40% but also reach out to markets nationwide, especially areas where Nghe An children live such as the Central Highlands, South Central Coast, Dong Nai, Ho Chi Minh City. Not only domestically, in the first 6 months of the year, Vicem Hoang Mai cement exported 150 thousand tons to the Philippines, where the market has high quality requirements.

Vicem Hoang Mai Cement Factory. Photo: Hoang Vinh

During the process of using the product, Mr. Nguyen Dinh Nhan in Cua Nam ward - Vinh city said: "After carefully researching the market, my family decided to choose Vicem Hoang Mai cement to build a house, because we are completely assured of the quality, weight and timely and sufficient quantity according to the family's requirements".

The increasing trust of customers helps Vicem Hoang Mai cement products not only stand firm but also develop rapidly and strongly in the consumer market of the residential sector. To meet the needs of the people in the condition of not being able to increase production capacity, Vicem Hoang Mai has had to reduce the output supplied to concrete mixing stations. Mr. Nguyen Dinh Dung - Director of the Consumption Enterprise said: "Currently, Vicem Hoang Mai can only supply goods to mixing stations in Hoang Mai, Quynh Luu, Nghia Dan areas; the Company's Concrete & Construction Enterprise, the Concrete Mixing Station of Truong An Company Limited and the Mixing Station of Huong Kinh Company".

Cement grinding machine at Vicem Hoang Mai Cement Joint Stock Company. Photo: PV

To bring the highest quality products to consumers, all staff and workers in shifts, teams and production departments consider the products they make as their own children, cherishing and respecting them. The quality control process is reflected in ensuring advanced and modern production equipment; measuring and quality control equipment with high accuracy.

In addition to the quality limestone source, other raw materials are also carefully selected by the company, ensuring high stability right from the input source. With a team of skilled and dedicated workers; with modern equipment, control over every stage of the production process has explained the results of products always achieving high and stable quality of Hoang Mai Cement.

Cement product supply chain for customers. Photo: PV

In the past two years, the Company has invested more than 20 billion VND in reducing pollution and controlling air and wastewater quality. Currently, the Company is implementing the installation of an emission control system that transmits directly to the Department of Natural Resources and Environment. Affirming the Company's responsibility for the living environment of the people.

KCS Laboratory - Vicem Hoang Mai Cement Joint Stock Company. Photo: Hoang Vinh

To meet consumer trust, based on a team of skilled and dedicated workers, along with the results of improving labor productivity and reducing consumption standards, the Company is confidently implementing investments to improve production capacity.

Mr. Nguyen Quoc Viet - General Director of Vicem Hoang Mai Joint Stock Company said: "With the attention and support of ministries, branches, Vietnam Cement Industry Corporation and local authorities, distributors, customers ... Vicem Hoang Mai has united and strived to fulfill the assigned tasks. Continuing to affirm its important role in the field of cement production in Nghe An, Vicem Hoang Mai Cement Joint Stock Company is currently actively implementing the Hoang Mai 2 cement project to start this important project in 2019. The project has an investment scale with a capacity of 12,000 tons of clinker/day, equivalent to 4.5 million tons of cement/year and is divided into 2 phases with 2 lines with a capacity of 6,000 tons of clinker/day. Phase 1 will be completed and put into production by the end of 2021.

With a sustainable brand and set goals, Vicem Hoang Mai's employees are working enthusiastically, expanding production, bringing the best products to the market, actively contributing to the industrial development in Nghe An.

Hoang Vinh