Survey results: People in Hanoi watch the 2018 World Cup the most
A World Cup that was surprising, exciting and brought viewers eye-catching matches. For Vietnamese television audiences, a month of eating football and sleeping football brought interesting and surprising figures.
Refer to data from the Vietnam Television Audience Measurement System to see:
Hanoi watches the World Cup the mostwith the audience rate of watching World Cup matches reaching about 16.39%. Cities with high viewership are Ho Chi Minh City, Da Nang, the rate of Can Tho is lower.
In general, the matches at this year's World Cup are played at good times, suitable for Vietnamese people's TV viewing habits.The time slot with the highest viewership rateis the 5pm-8pm time slot, a good time slot and helps viewers enjoy the matches comfortably. The 1pm-2pm time slot has the lowest viewership.
Visiblemost watched matchesAll matches are in the evening time slot such as: Portugal - Morocco (7pm), Brazil - Costa Rica (7pm), Colombia - Japan (7pm), Korea - Germany (9pm)... showing that competing in this time slot has helped viewers choose and watch the World Cup conveniently.
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Group stage: June 14-June 29, 2018. |
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Most ofWorld Cup audienceis the target audience of men aged (41-60), second is young men (21-40)... besides that for women, the largest number of followers are women aged 41-60. In particular, the match between the teams with many "Handsome guys" and "Oppa" is Korea - Germany, reaching a fairly good percentage of young women (21-40) and women (41-60).
In the qualifying round and quarter-finals, the general indexes are very similar to the group stage indexes. In which the matches in the good time slot of 9pm such as France - Argentina, Brazil - Mexico, or the quarter-finals France - Uruguay, Sweden - England are the matches with very high viewership rates. Hanoi, Ho Chi Minh City and Da Nang are always the cities with the highest viewership.
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The 1 hour time slot for the 2018 World Cup semi-finals has resulted in a significant drop in viewership. However, overall the ratings have not changed much.Most viewers are still men(41-60), young men (21-40), women (41-60). However, an interesting indicator is that the number of viewers gradually decreases during the viewing time. Most only watch about 80% of the match. The number of people who watch 100% of the match is only about 30%.
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The last two matches of the 2018 World Cup also had similar results. Even the 3-4 match between Belgium and England saw a sharp drop in viewership when the match was about 80% played.Viewership at the end of the match was only 10%.. In the 3-4 match, there is interesting data when the number of young women (21-40) increased quite well, equal to the number of women (41-60).
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Thus, another World Cup has ended. With modern measurement tools, the indicators have helped the television industry planners in particular to be able to invest in more suitable content. For sports content, especially football, good time slots such as 7pm-10pm are good time slots, men are still the most popular football viewers.
Good, dramatic matches will keep the audience staying. The final match between France and Croatia was not much different. However, the better viewership, averaging about 25%, showed the strong attraction of this match. However, the match had a score of 4-1 at the 65th minute, causing the audience to leave quite quickly. The rate of people watching the whole match was only high in Hanoi (23.43%), while in the remaining provinces and cities, it was only 3-4%.
Among the many major football leagues today, perhaps only the Premier League is the most suitable because of its reasonable playing time, interesting and dramatic matches. Even leagues such as the EFL Championship, League One, League Two also create excitement for fans.
Perhaps this is the reason why English football has built its championship brand in the world football market. And this is also the reason why television units always have headaches when investing in international football tournaments.