Vietnam Airlines and Vinamilk sign strategic cooperation agreement

Leaders of the two units performed the signing ceremony of a strategic cooperation agreement between Vietnam Airlines Corporation and Vietnam Dairy Products Joint Stock Company (Vinamilk).

The strategic cooperation agreement between Vietnam Airlines and Vinamilk is valid for 5 years (2018-2023). Vinamilk products will appear with specially designed packaging bearing the co-branded image on Vietnam Airlines flights departing from Vietnam, ensuring quality to serve the only 4-star international airline in Vietnam. The total value of Vinamilk products supplied on Vietnam Airlines aircraft is expected to grow by 10% each year, demonstrating the effective and sustainable cooperation between the two businesses.

Mr. Duong Tri Thanh - Member of Board of Directors, General Director of Vietnam Airlines spoke at the signing ceremony.

With this agreement, in addition to Vinamilk providing nutritional products to Vietnam Airlines and its subsidiaries, the two companies will cooperate in other areas, including: brand cooperation in a number of events, co-branding programs, marketing; sharing experiences in managing and operating supply chains, warehouse systems, information related to the consumer market and brand assessment reports. More significantly, the cooperation will be the basis for both sides to commit to implementing community support campaigns, helping Vietnamese dreams to fly higher and higher.

Ms. Mai Kieu Lien - Member of Board of Directors, General Director of Vinamilk spoke at the signing ceremony.

The strategic cooperation with Vietnam's number 1 dairy company - Vinamilk has continued to affirm Vietnam Airlines' efforts to bring traditional cultural products and the best products with Vietnamese brands to the world. The journey of close and long-term association with Vinamilk on Vietnam Airlines flights not only contributes to raising the Vietnamese brand in the domestic market but also brings the Vietnamese brand to the international arena.

“Vinamilk is a close partner who has worked with Vietnam Airlines for many years, so we understand each other's strengths in developing Vietnamese values ​​together. Vietnam's clean agricultural ecosystems, clean nutritional products and food safety need more support in promoting them to the world. On the path of continuously improving products and services to meet the requirements of the international market, we are pleased to be able to commit to developing with domestic enterprises for further goals, reaching out to the world.”

The strategic cooperation with Vietnam's number 1 dairy company - Vinamilk has continued to affirm Vietnam Airlines' efforts to bring traditional cultural products and the best products with Vietnamese brands to the world.

Ms. Mai Kieu Lien - General Director of Vinamilk said: "The long-term cooperation relationship between Vinamilk and Vietnam Airlines has been taken to a new level. The strategic cooperation agreement with Vietnam Airlines demonstrates the vision of Vinamilk and Vietnam Airlines as this association not only helps the two units in developing trade but also raises the international level of both brands. In the long term, it will help Vietnamese brands in general to be more widely recognized in foreign markets from the pioneering role of Vietnam Airlines and Vinamilk today. The close association based on understanding between the two businesses will contribute to helping both of them go further together.”.

Vinamilk's recent business development activities are also oriented towards expanding into world markets. Currently, in addition to 10 farms and 13 domestic factories, Vinamilk also has factories in the US, New Zealand, Cambodia, a subsidiary in Poland, and a representative office in Thailand to expand its production network and take advantage of high-quality raw material markets. Mergers and acquisitions activities to develop the brand are also aimed at reaching out to Asian and American markets with high demand for nutrition and milk consumption.

Leaders of the two units presented special souvenirs to the partner unit.

The cooperation process with Vinamilk also contributes to creating a closed supply chain, ensuring the best quality and service, meeting the increasingly strict requirements of Vietnam Airlines' customers, including nearly 10,000 customers who are Vinamilk's officers and employees using Vietnam Airlines' flight services.

Vinamilk - the No. 1 nutrition company with the largest brand value in Vietnam for 3 consecutive years (according to Forbes Vietnam) has been a reliable and professional partner in providing nutritional products for Vietnam Airlines flights since 1996, including canned fruit juices, canned fresh milk, pasteurized fresh milk, and yogurt. These are all products that have been highly appreciated by customers of the 4-star international airline for 3 consecutive years in the past.

2018 marked a successful period in upgrading the quality of products and services of Vietnam Airlines when for the third consecutive year it received the 4-star international airline certificate awarded by the British airline rating and rating organization Skytrax after its achievements in 2016 and 2017. The recognition of customers, domestic and international organizations shows the right investments, meeting the expectations of customers from the ground to the air of Vietnam Airlines and is also a solid premise for Vietnam Airlines to reach the goal of becoming a 5-star airline in the near future.

HH