250 million VND for 30 seconds of advertising for the Vietnam - Syria match
Each advertising slot in the Quarter-final match of the Vietnam team will increase from 50 to 100 million VND compared to the round of 16.
VTC Digital Television (under VOV) has just announced the new advertising price for the Vietnam - Syria match in the Quarterfinals of the 2018 Asian Games taking place on August 27. Accordingly, each 30-second slot on VTC1 and VTC3 channels costs VND250 million, an increase of VND100 million compared to the previous match of the Vietnam team in the Round of 16.
The 10-second and 15-second slots also increased in price from 50 million and 60 million to 125 million and 150 million VND respectively. In addition to the price increase, VTC also launched a new 20-second slot, priced at 187.5 million VND.
Meanwhile, advertising prices for men's football matches without the Vietnamese team in the Quarterfinals remain the same as in the Round of 16. Specifically, advertising prices for these matches are only 60 million, 36 million and 30 million VND, respectively, for 30 seconds, 15 seconds and 10 seconds. Businesses can choose to broadcast 6 times (CUT), including pre-match commentary, before the first half, after the first half, before the second half, after the second half and post-match commentary.
Advertising forms such as pogo and popup are calculated by VTC at 30% of the advertising unit price at the same time and duration; panels are calculated at 50% of the advertising unit price at the same time and duration.
Previously, upon receiving the broadcasting rights for the 2018 Asiad in Vietnam, VTC announced the advertising price list for sports at this event, applicable until September 2, 2018.
Copyright for the Asian Games has been a matter of concern for many days before this year's event began. VTV, the unit leading negotiations to buy copyright for major tournaments, refused because its partner KJSM offered too high a price.
KJSM also rejected VTV's proposal to buy a separate package, broadcasting only men's football matches. The Korean company wanted to sell the whole package, with the initial price said to be around 10 million dollars - 10 times higher than the copyright for the 2014 Asian Games.
According to some sources, the final figure that the copyright holder agreed with VOV was 1.2 million dollars.
Copyrights for broadcasting major world sporting events in Vietnam have always been a hot topic in recent years because prices have been increasing rapidly. Meanwhile, TV stations have to consider carefully for financial autonomy reasons.