Huda and the journey of tireless dedication

PV• January 29, 2019 15:31

(Baonghean.vn) - Accompanying the Central region for nearly 3 decades, Huda, a brand of the Danish Carlsberg Group, not only brings Vietnamese consumers beer of superior quality and inspiring career stories, but also promotes responsibility to the community and society.

The intense desire of"big guy" in beer industry

Throughout 170 years of formation and development, scientific power has always been a core factor that Carlsberg has paid special attention to, not only to improve brewing techniques to perfection but also to bring positive contributions to the community.

At present, Carlsberg has left a strong mark on the dynamic beer market as a corporation with practical activities and projects for social benefit. One of the notable milestones on the journey to build Carlsberg's sustainable future is the Together Towards ZERO program.

With the program, Carlsberg has the ambition to completely eliminate carbon emissions and halve water use by 2030. At the same time, Carlsberg will deploy 100% renewable electricity by 2022 at its breweries, in line with the United Nations' sustainable development goals.

Huda is the embodiment of Carlsberg's aspiration for the word "perfection" in Vietnam. Photo: PV

Choosing the long-term development direction, Carlsberg Vietnam introduces to consumers many product lines with outstanding quality such as Carlsberg Smooth Draught, Tuborg, Halida and especially Huda. In which, Huda - the harmony between international technology level and "strong Central flavor" has been honored many times with international awards: Silver Medal of Monde Selection Award in Belgium in 2018, Silver Medal of Berlin International Beer Competition in Germany in 2017...

The raw materials that create the spicy flavor of Huda come from Bavaria, Southern Germany. The main water source that goes into the production line comes from Thua Thien Hue Water Plant, through many stages of processing and strict inspection to achieve maximum stability and safety. Therefore, although inheriting modern science, Huda is a "child" born in the Central region with the spirit of the Vietnamese people and has become a source of pride, an indispensable part of the lives of the people here.

Behind the "strong Central Vietnam" flavor

Only those who have fallen in love with the “Central Vietnam flavor” for nearly 3 decades can fully explain the “Central Vietnam flavor” that is imbued in each drop of Huda beer. Because Huda’s journey in Vietnam does not stop at a quality beer with European technology, but is also written by tireless contributions to the community and society. Huda has become a part of the breath of the Central region people when it has stood shoulder to shoulder with the people here through the ups and downs of life.

In 2017, Huda launched a charity program, donating nearly 3.6 billion VND to the people of Central Vietnam who were heavily affected by storms No. 10 and 12.

Every year on the occasion of Lunar New Year, Huda also organizes a program to give thousands of Tet gifts to people in difficult circumstances across the Central region. The journey "Huda with love for the Central region" has supported fishermen in 7 Central provinces with 25,000 gifts with a total value of 10 billion VND.

In addition, Huda is also a launching pad for musical talents to shine through 3 successful seasons of Huda Central's Top Talent and has been a diamond sponsor for Hue Festival for 2 decades, contributing to spreading Vietnamese cultural values. Three decades is 30 years of Huda's continuous efforts to contribute to enriching people's spiritual life in addition to preserving the beauty of Vietnamese national identity.

Gifts are always respectfully delivered by Huda to the people of Central Vietnam. Photo: PV

In each of Huda's activities, Carlsberg Vietnam always plays a pioneering role, strongly affirming its commitment to accompany the Central region in socio-economic development, towards sustainable development. Therefore, Huda's "strong Central flavor" not only symbolizes the excellent quality of a Vietnamese beer brand recognized by the world but also its continuous contributions to enriching people's spiritual life. Now, Huda has become the pride of the people of the Central region - when mentioning the Central region, people think of Huda and when mentioning Huda, people see the presence of the Central spirit.

On the journey of more than 170 years with the management of the Carlsberg Foundation, Carlsberg Group has always taken the ideology of founder JC Jacobsen as a compass to constantly strive for perfection. Coming to Vietnam since the beginning of 1993, after nearly 30 years of accompanying and developing, Carlsberg Vietnam is gradually affirming itself as a sustainable development unit associated with community responsibility. Carlsberg Vietnam's products include Carlsberg Smooth Draught, Tuborg, Huda, Huda Ice Blast and Halida, which are popular and have outstanding quality recognized by the world. To learn more about Carlsberg Group as well as Carlsberg Vietnam, please visit atThis.