Over a decade of TH true MILK: Clean milk from the farm sets a world record

International quality Vietnamese milk from a world record farm

With superior thinking, applying high technology and management science in the field of production and processing of clean fresh milk, TH true MILK branded milk products quickly became the priority choice of Vietnamese consumers since the first product was launched. Up to now, TH true MILK products account for 45% of the fresh milk market share in Vietnam.

TH true MILK accounts for 45% of the market share of the Vietnamese fresh milk industry and is a trusted choice for consumers.

Ms. Le Hoang Yen (Hoan Kiem, Hanoi), a loyal customer at TH true Mart store on Trang Tien street, shared: “My family members and I always trust and choose TH because all TH milk products have transparent information about the origin of raw materials on the product label, and are of completely natural origin. In addition, TH true MILK also constantly innovates and innovates, providing consumers with many choices with diverse new products of high quality.”

Sharing the same opinion, Ms. Nguyen Khanh Ngan (Hai Ba Trung, Hanoi) said: “I think TH products are very good for health, the plus point is that TH true MILK's ingredients are completely natural. I have experienced TH's customer care and found it quite professional.”

To obtain a glass of milk of excellent quality, meeting international standards right on the homeland of Vietnam, TH Group has applied modern technologies: Afimilk (Israel) cow management technology, Totally Vets (New Zealand) veterinary management technology, SAP financial management from the Federal Republic of Germany, production line technology from the world's leading suppliers... The combination of high technology, 4.0 management science, Vietnamese intelligence and Vietnamese natural resources has created professionalism and strictness in managing the quality of fresh milk at TH.

A highlight in the closed high-tech production chain from green pastures to clean glasses of milk of TH is the "perfectly sealed" milking process, "without any gaps". This is the most important factor that directly determines the cleanliness, purity and international quality of TH milk products. With this milking process, all factors of temperature, climate, pollution, dust, foreign objects and germs of the outside environment absolutely cannot reach the raw milk of TH true MILK products.

The closed process helps TH true MILK fresh milk reach international standards.

Mr. Tran Ngoc Cuong - Milking Supervisor of Farm No. 3 shared: "TH's closed milking process is currently assessed by foreign experts as the most modern in Vietnam. With this process, TH true MILK retains its nutrients and ensures quality when it reaches Vietnamese consumers and is exported to international markets."

With a $1.2 billion dairy farming and milk processing project in Nghe An, TH has made its mark with a closed process from pasture to glass of milk and the largest high-tech dairy farm in Asia since 2015. By 2020, TH continued to achieve the record of the world's largest closed-scale high-tech concentrated farm cluster, confirmed by the World Record Alliance.

Currently, the TH true MILK brand continues to expand globally with a high-tech dairy farm project in the Russian Federation with a total investment of 2.7 billion USD.

A glass of fresh milk contributes to creating a golden generation, for Vietnamese stature

With the desire to bring to the future generation of Vietnam a glass of fresh milk with all the heart and soul of a mother, TH Group pioneered the initiation of the National School Milk Program. The important highlight of the Program is that fresh milk brought to schools must have standards, regulations, and scientific nutritional research suitable for children's absorption, contributing to reducing the situation of bringing milk of unknown origin and not ensuring food safety into schools.

Pioneering in the field of school health, TH Group contributes to creating a golden generation, raising Vietnamese stature.

Not only providing Vietnamese children with a "glass of milk with the heart and soul of a mother", TH Group has signed with the Ministry of Education and Training to implement the "Model of school meals ensuring proper nutrition combined with increasing physical activities for children, preschool and primary school students" since 2019. In the model, school meals are approached in the direction of using safe foods from nature, based on the agricultural advantages of the region, the milk used in the meal must also be fresh, clean milk to ensure quality.

TH Group, as a pioneer, also accompanies the Government and ministries and branches in the field of School Health, with other outstanding activities such as: Accompanying school sports activities (such as the national student running competition S-Race, Drowning prevention communication - Happy and healthy summer); Sponsoring the program to build 1,000 standard toilets for schools in remote areas; Sponsoring the installation of 2,600 handwashing instruction boards at schools to prevent the Coivd-19 epidemic; Building schools in mountainous areas...

In addition, TH Group has also accompanied the Government and Vietnam Television through the program "For Vietnamese Stature" broadcast in prime time right after the 7 p.m. VTV1 news program from 2016 to present, helping to raise public awareness about taking care of physical and mental development for the future generation of Vietnam./.

PV