Nghe An focuses on improving the efficiency of e-commerce
(Baonghean.vn) - In recent years, e-commerce has become an inevitable trend, gradually meeting the consumption needs of the people. Cross-border e-commerce has grown rapidly and become a prominent trend. Nghe An is no exception to that trend.
Fast growth rate
If in the past, traditional business methods at markets, shopping malls, supermarkets and convenience stores were the places that provided most of the services and goods for people's consumption needs, then in the past 2 years, the story has changed. Ms. Le Thi Mai - a vegetable, fruit and vegetable trader at Hung Dung market (Vinh city) said that due to the complicated developments of the Covid-19 epidemic, many people's shopping habits have changed and they have gradually become accustomed to online shopping. "During the tense epidemic period, the market had few customers, so my husband and I introduced our products on our personal Facebook pages to sell. Now, in the new normal, we sell both forms in parallel, both directly at the market and online with a fairly stable number of customers" - Ms. Mai said.
Currently, the number of small tradersonline salesincreasingly crowded because of its convenience. Online sales channels are a safe way for consumers to shop for necessities. To adapt to the business environment during the epidemic season, most restaurants, small traders in markets and consumers have taken full advantage of social networks Facebook, Zalo... to exchange, buy and sell food and essential goods for daily life. The Covid-19 pandemic has proven that e-commerce is not only a useful solution for consumers, but also an economic driver for the growth of commerce.
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| Many fashion and shoe stores are adapting to online sales and payments. Photo: TH |
With the emergence of a series of domestic and cross-border e-commerce websites and applications such as Shopee, Lazada, Sendo, Tiki, 37nghean.com..., as well as retailers and supermarkets promoting online sales methods such as BigC, Winmart+, MEGA MARKET Vinh, BIBI Green... people can easily shop for everything, from groceries, electronics, to educational services and hotel bookings with just one click or simple operations on smart mobile devices and importantly, with reasonable prices, convenience and guaranteed quality.
From a business perspective, Mr. Tran An Khang - Director of EB Vinh Co., Ltd. (BigC Vinh) said that currently, in parallel with the traditional business method at the supermarket, we promote online sales and home delivery to customers. Doing business on e-commerce platforms, businesses can avoid construction and operating costs; reduce marketing costs, directly approach large customers; reduce human resource investment costs; increase service quality. The online sales channel is having good revenue and is expected to grow strongly in the near future.
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| Along with traditional sales channels, many supermarkets sell online to meet people's shopping needs. Photo: TH |
According to a survey by the AssociationE-commerceIn Vietnam, currently 100% of enterprises in Nghe An province have used email for online communication, invoices, contracts, tax declarations, etc.; over 80% of enterprises have built websites, participated in trading floors or social networking applications to promote, introduce, buy and sell products and accompanying services. Nghe An province's e-commerce development index (EBI index) has been in the top of the country for many consecutive years; specifically: In 2016, it ranked 17th out of 63 surveyed provinces and cities; in 2017, it scored 38 points, ranked 16th; in 2018 - 2019, it scored 42.4 points, ranked 15th nationwide; in 2020, it ranked 12th; in 2021, it ranked 16th out of 63 surveyed provinces and cities.
Opportunities to exploit potential markets
Developing e-commerce helps consumers as well as manufacturers and business units save time, costs and facilitates consumers in searching for products and services; thereby gradually supporting the management of cash use, income, etc. It can be seen that e-commerce is increasingly developing according to the world trend, promoting convenience and bringing many driving forces for economic recovery which has been severely affected by the Covid-19 pandemic.
However, there is still a large proportion of businesses that have not yet implemented the construction of e-commerce channels. Many businesses have good products but do not know how to build a brand, only do outsourcing for customers by selling directly to traders or looking for customers at international exhibitions, they are not interested in e-commerce or do not have knowledge about international e-commerce. Meanwhile, many businesses, especially small and medium enterprises, are aiming for digital transformation but face many challenges such as: Not having many opportunities to access digital technologies; not being equipped with business thinking on digital platforms...
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| Supermarkets cooperate with localities to consume agricultural products for people in the province. Photo: TH |
Therefore, to further promote the application of information technology and digital transformation in trade activities, the People's Committee of Nghe An province issued Plan No. 125/KH-UBND dated February 25, 2022 to implement the Project "Promoting the application of information technology and digital transformation in trade promotion activities in the period of 2021 - 2030". This is a legal corridor that clearly demonstrates the awareness of the important role of e-commerce, digital transformation, and digital economy.
Accordingly, in the 2022 - 2025 period, the province will focus on promoting the application of information technology anddigital transformationin trade promotion activities with the aim of improving the quality and efficiency of the activities of trade promotion agencies, trade promotion support organizations and enterprises, cooperatives, business households... of the province on the basis of synchronous connection with the digital trade promotion ecosystem. Thereby, raising awareness and capacity on applying information technology and digital transformation in trade promotion activities, promoting development, seeking domestic and foreign trade opportunities, contributing to restructuring the industry and trade sector.
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| Currently, some gardeners have brought Vinh orange specialties to e-commerce platforms. To do this, in addition to quality, conditions on barcodes for traceability, geographical indications, labels..., investing in image promotion is very important. Photo courtesy |
To implement the national e-commerce projects in 2022 approved by the Ministry of Industry and Trade, the Department of Industry and Trade is coordinating with business associations, entrepreneurs, People's Committees of districts, cities and towns to select units to support the free construction of 15 sales websites, and at the same time organize training courses in the districts to improve knowledge and skills in applying e-commerce for businesses and people, especially the content on how to recognize and prevent fraudulent business activities online and multi-level marketing disguised as e-commerce.
Mr. Cao Minh Tu - Deputy Director of the Department of Industry and Trade said: Currently, the Department of Industry and Trade is also developing a plan to support thefeatured products, specialties, typical products, OCOP products, rural industrial products... on the e-commerce platform 37nghean.com and a number of reputable platforms at home and abroad. In 2022, 2023, select qualified units with products certified for food safety, products with certificates such as OCOP, VietGAP, GlobalGAP, HACCP, ISO,... key export products, rural industrial products, potential products according to local proposals to focus on support, build typical models to lead and spread the buying, selling and consuming activities of products on the platform.
We coordinate with the Department of E-commerce and Digital Economy, Vietnam E-commerce Association and related organizations and units to connect Nghe An platform with platforms of the Ministry of Industry and Trade, provincial platforms and some reputable platforms at home and abroad. Regularly share and promote the platform to a large community of businesses and consumers through newspapers, radio, social networks... Along with that, we organize training and guidance on digital skills, skills to participate in activities in the digital environment; how to register an account, open a booth on the platform and operate on the e-commerce platform.
E-commerce is no longer strange to businesses and consumers in Nghe An in particular, and the whole country in general. More and more businesses are successful and consider e-commerce platforms as a support tool, their main form of business. Along with the explosive development of the Internet, the trend of online business or online sales is considered an inevitable trend, a positive movement in the current era of digital technology 4.0.
Nghe An sets a goal by 2025: To build and complete the update of the database of specialized trade promotion and key trade and export sectors of the province into the digital trade promotion ecosystem. 100% of trade promotion organizations and 100% of enterprises are granted accounts on the digital trade promotion ecosystem and 20% of them have transactions and information sharing. 25% of the number of fairs and exhibitions in the province are organized in the digital environment. 100% of administrative procedures in the field of trade promotion are eligible to deploy online public services at levels 3 and 4 and integrated on the Provincial Online Public Administration Service Portal...