Programming platform for communication
(Baonghean.vn) - Since childhood, everyone is probably familiar with the cries of sales from early morning until late at night. Those are the cries of the bread seller, the sticky rice seller or the newspaper seller. Crying is one of the most rudimentary signals and business communication tools. A little more advanced are the methods of communication through sales letters, flyers, or phone calls.
Until today's digital age, social media platforms were born and reached the peak of communication efficiency with global coverage, real-time interaction speed and almost zero cost. This is a milestone marking an important change in the digital revolution: the ability to flexibly communicate with others through many different forms of digital communication, for example websites, email, instant messaging, video calls or social networks.
Stringee is a communication platform that allows businesses to communicate and interact with customers on their own available applications and software without having to use third-party applications such as Zalo, Skype or Messenger, nor having to invest in building a software with communication features from scratch. By providing all the most popular online communication channels: listening - calling - video - chat - SMS - video conference with the ability to flexibly integrate into all software systems, Stringee helps businesses get closer to customers, while improving service quality and creating competitive advantages. When using Stringee, customers can interact directly on the sales business's application with just "one touch" without having to install any other specialized communication application, in the most convenient and simple way.
This is a solution that helps businesses focus on the core strategy of “customer-centric” development. Because customer experience is always the most important factor that creates profits and brands for a business. Stringee helps businesses reach the most customers by helping them not worry about which communication application to use to reach customers. That is changing the mindset and “solving difficult problems by asking questions again”. Digital transformation always starts with changing the mindset and the way of doing things. Stringee's communication technology will be the key to help Vietnamese businesses start the digital transformation journey with the first step: digital transformation in the field of customer care in particular and communication and contact in general.
Why is low price no longer a competitive advantage?
Because competitive advantage in the digital transformation era lies in intelligence through deep understanding of collected customer data.
Competing on low prices does not create new breakthrough values. Prices cannot be reduced too low, because that will affect the development of the business. Meanwhile, users always have demand for other values such as convenience, ease of use, new experiences... These values can be personalized based on data analysis.
Optimize logistics operations
Amazon’s e-commerce system has reduced inventory time by accurately predicting consumer demand. Amazon also receives payment from customers immediately, but only has to pay suppliers after 30-60 days, essentially holding onto suppliers’ money for its own benefit. By accurately predicting demand, Amazon can order needed items to specific warehouses and guarantee the fastest shipping in certain areas.
What is a business model and why change it?
A business model is how a business creates value for customers through the provision of products and services. A business model answers the questions of who the business's customers are, what value it creates for customers, and how to create that value at a reasonable cost, thereby optimizing the business's profits.
Technological innovation often changes consumer behavior and leads to new competitors, requiring businesses to change their business models to optimize operations and create new value for customers.
Digital transformation opens up opportunities for cooperation with partners within and outside the industry and field, thereby expanding the business's operating space. Therefore, businesses need to always be aware of changing their business models accordingly.