Efforts to improve the professional football image of Song Lam Nghe An
(Baonghean.vn) - In 2022, although there are still many regrets in terms of achievements, Song Lam Nghe An Football Club still achieved many achievements as well as outstanding marks, many new features in the effort to enhance the team's image and develop the brand.
INVEST IN CHANGING BRAND IDENTITY
Immediately after being taken over by Tan Long Group, SLNA's Board of Directors determined a new, more professional direction and this goal was realized by investing in changing the new brand identity. From thousands of entries in the "SLNA Club Logo Creation" contest, a new logo was chosen for the team.
 |
SLNA launched its new brand identity in January 2022. Photo: Chung Le |
The new logo of SLNA Club is evaluated by experts as simple, modern, and suitable for the current development trend. After a period of announcement, the new brand identity of SLNA Club with the slogan "Steel Spirit - Beautiful Victory" has been widely welcomed by fans at home and abroad. From there, it creates a new look and enhances the image of the Club as well as the V.League tournament.
WITH FAMOUS GRAND SPORT CLOTHES SPONSOR
Negotiating and officially signing the contract at the end of 2021, 2022 is the first year that Song Lam Nghe An Football Club cooperates with the famous sports brand Grand Sport. With more than 50 years of experience in the field of sports fashion, combined with the modern brand identity of SLNA Club, sponsor Grand Sport (from Thailand) has brought a completely different look to the training and competition outfits of SLNA team in 2022.
 |
SLNA players in uniforms provided by Grand Sport. Photo: Chung Le |
In Vietnam, Grand Sport is also the official uniform sponsor of the National Football Teams and is the first choice of hundreds of professional, grassroots and volleyball teams across Vietnam.
THOUSANDS OF JERSEYS AND SOUVENIRIES DISTRIBUTED IN THE FIRST YEAR
As one of the clubs that makes the most effort in approaching and distributing genuine jerseys and souvenirs to fans, SLNA, with the support of Grand Sport, has achieved unexpected achievements.
 |
Fans buy jerseys at the SLNA Club booth during a match. Photo: Chung Le |
Specifically, in the first year of distributing jerseys and souvenirs, SLNA Club set a record with more than 3,000 jerseys and souvenirs delivered to fans. Of which, the home jerseys were sold out early when they went on sale. This number is still quite modest compared to advanced football in the world, but not many teams in V.League can do this.
FIRST YEAR OF ONLINE SOUVENIR SHOP
Realizing the positive signs in the business of jerseys, souvenirs and the online shopping needs of fans, SLNA FC quickly launched an online store (Shop Online). Accordingly, fans who love SLNA can shop online on the website shop.slnafc.com and reputable e-commerce platforms such as Shoppe, Lazada, on Fanpage and the club's media channels.
 |
SLNA's Online Shop was launched in early 2022. Photo: SLNA FC |
Surprisingly, SLNA is also the first Vietnamese football team to have an online store. In the future, SLNA's business results can increase when the team's performance improves and continues to receive support from a large number of supporters and fans.
DEPLOYMENT OF SEASON TICKET SYSTEM
2022 is also a memorable year for SLNA in organizing matches. In addition to the province's investment in upgrading and renovating the lighting system, field surface..., SLNA FC has invested billions of VND in the online ticket system, distributing match/season tickets with QR Code.
The implementation of the electronic ticket system is not new in V.League, but SLNA's system is provided by a partner with a separate system with many convenient and easy-to-use features from booking tickets, payment to ticket checking/control. All are performed by modern processes and equipment, helping to minimize the use of traditional paper tickets.
 |
A packed match of SLNA at V.Leaguee. Photo: Manh Quan |
This is the trend of the future and SLNA fans have many options in buying tickets using mobile devices instead of having to jostle in line and encounter difficulties when not being able to go directly to the counter to buy tickets like before.
SLNA CLUB HAS ANOTHER CO-SPONSOR
In addition to major sponsors such as Tan Long Group, Gao A An, Sibafood, BAF Meat, Grand Sport..., SLNA also received sponsorship from Eurosun - Vietnam's leading brand in kitchen equipment. In 2022, many lucky spectators who came to Vinh Stadium were fortunate to receive valuable gifts and prizes from sponsor Eurosun. Currently, SLNA Club and Eurosun are working hard to negotiate to continue and accompany each other in the following years/seasons.
 |
SLNA has additional financial resources from co-sponsor Eurosun. Photo: Chung Le |
With the foundations created in 2022, SLNA is highly appreciated by VPF for its efforts in organizing matches, contributing to enhancing the image of the club as well as the highest football tournament in Vietnam. Hopefully, in 2023, SLNA's achievements will continue to improve and Vinh Stadium will be bustling again with attractive and professional matches./.