Ong Tho Condensed Milk recreates 'Childhood Food Street Corner' at the 2024 Bread Festival

Bread dipped in milk, a childhood dish of many generations

Bread dipped in milk, a simple but familiar dish to many generations of Vietnamese people with the combination of hot, crispy bread and fragrant, fatty condensed milk, is not only a "hunger rescue" but also carries the flavor of childhood, and has become a unique culinary feature of Vietnamese people.

From North to South, dishes may not be the same, including pho, but Ong Tho's bread dipped in milk has become a common favorite cuisine of all regions.

For the 6x, 7x generation, bread dipped in milk evokes a beautiful, sweet memory. The bread is crispy, fragrant with the smell of freshly baked flour, dipped in the sweet, melting, fragrant Ông Thọ condensed milk available at home.

Back then, breakfast dishes were not as varied as they are now. Besides the traditional breakfast dishes of rice, porridge, pho, vermicelli, etc., when we had a change of taste, we got to eat bread dipped in milk, which made children like me light up with appetite.

When I was sick and couldn't eat rice, my mother gave me bread dipped in Ong Tho milk mixed with boiling water. The bread softened quickly and was easy to swallow for people with sore throats or fatigue, but now it suddenly turned sweet for people with bitter mouths.

There were nights when I was hungry studying late at night, and when I heard the call “Who wants hot and crispy bread?”, I rushed to the gate to buy a hot and crispy bread, dipped it in Ông Thọ condensed milk, and found it so delicious that I thought there was no other delicacy like it.

After using the milk, the butter tube still regretted not throwing it away, so it became a measuring can for rice or storing things. Nowadays, bread dipped in milk is still a favorite breakfast or snack of many Vietnamese people because of its deliciousness and convenience.

Ong Tho condensed milk, launched in 1976, has truly become a national brand of Vietnamese people. When mentioning the brand name “Ong Tho”, people immediately think of a condensed milk dish that is both fragrant, fatty and smooth.

Nowadays, Ông Thọ milk has become an indispensable ingredient in Vietnamese kitchens, not only used to dip bread but also used daily to prepare other salty and sweet dishes such as marinating grilled meat, spices in curry, seafood dipping sauce, flan, etc.

Ong Tho milk bread sets record at Bread Festival

The 2024 Bread Festival is an event to honor the unique culinary features of Vietnam as well as honor Ong Tho milk in the preparation of dishes that go with bread with 3 dishes: bread dipped in milk, grilled meat sandwich marinated in Ong Tho milk, and duck curry bread cooked with Ong Tho milk.

Ong Tho's condensed milk bread dish joins in setting a record of 150 bread dishes at the 2024 Bread Festival.

According to chef Vo Thi Huynh Chau:“Coming to the bread festival, I am very proud of Vietnam's culinary culture, with many rich ingredients that help create a variety of more than 150 delicious dishes served with bread. For example, Ong Tho condensed milk is a very simple and familiar ingredient that can be eaten directly with bread or used in preparing savory dishes such as grilled meat - served with bread. Ong Tho condensed milk helps the meat become softer, more fragrant, and more juicy, and when cooked, it will not dry out, and will not burn when marinated with sugar or honey. This is also the secret to making grilled ribs of the famous broken rice shop owners.”

At the event, the childhood culinary corner of Ông Thọ milk welcomed thousands of customers to experience and "revive" beautiful childhood memories through a series of delicious dishes such as: bread dipped in Ong Tho condensed milk with strawberry and chocolate flavor, ice cream sandwiches, grilled Vina beef marinated in condensed milk, ... along with activities demonstrating the preparation of dishes made from Ông Thọ milk with famous chefs, performing the "Milk Dipping Dance", creating unique "can decoration" art to help diners have many interesting emotions.

Diners feel like they are returning to a sweet world when they try a piece of hot, crispy bread dipped in Ong Tho condensed milk, or a sandwich with ice cream drizzled with milk on hot summer afternoons when the clinking sound of the ice cream cart at the end of the alley still echoes.

In particular, the booth also introduced a new unique dish - Ong Tho milk bread dipped in rich chocolate flavor and sweet strawberry flavor, bringing a different, new, delicious and attractive experience of bread dipped in milk. Or creative drinks with toppings from Ong Tho milk with strawberry and chocolate flavor such as strawberry milk shake, chocolate coffee.

With convenient tube packaging that makes it easy to pour sauce on dishes, anyone can become a "chef" at home with smoothies, flan, milk tea, milkshakes... A brand with a line of traditional and contemporary products that not only connects the old and young generations, but also helps Vietnamese dishes become new and vibrant in the present time.

Nearly 50 years associated with the development of the country, Ông Thọ condensed milk still maintains a premium delicious taste and unchanged quality, worthy of being a national brand associated with Vietnamese culinary culture. From simple dishes such as hot crispy bread dipped in Ông Thọ milk or now becoming a spice in Vietnamese kitchens, Ông Thọ is not only the childhood, the beautiful nostalgia of many generations of Vietnamese people but also becomes an indispensable part of the culinary culture of Vietnamese people.

Ong Tho has been proud to accompany Vietnamese people since 1976. It is a national brand that always aims to preserve and honor pure Vietnamese values, making the spiritual life of millions of Vietnamese people sweeter when used to prepare various sweet and salty dishes.Mr. Tho - Delicious Taste Through the Years!SeeMore information about Ong Tho productshere

PV