How Masan promotes sustainable development throughout its business operations
Choosing the development path according to the philosophy of "Doing well by doing good", Masan is proud to be a leading enterprise on the basis of sustainable business and social responsibility.
Vietnamese businesses accelerate ESG implementation
More and more markets in the world, especially large markets such as the EU and the United States, are applying sustainable production standards and green production to goods. This poses a problem for businesses that want to enter large markets, participate in and lead the supply chain, they must develop green and sustainably.
ESG (Environment – Society – Governance) are pillars that measure factors related to the sustainable development orientation of enterprises. ESG practices as well as sustainable business models are currently a trend. The business community needs to keep up with the new trend to improve competitiveness, not to be disadvantaged or lose opportunities to participate in the global value chain in a sustainable manner.
Many experts believe that green growth is no longer the future but is actually happening. Along with the green transformation journey, the business community faces increasingly greater challenges.
Practice shows that businesses that prioritize environmental sustainability, fulfill social responsibility and actively apply corporate governance measures have more opportunities to achieve sustainable success.
Retail consumer giant effectively implements ESG
As a leading enterprise in the Listed Enterprise Sector, honored in the Top 50 typical sustainable development enterprises of Vietnam 2024 organized by Nhip Cau Dau Tu, Masan Group achieved all 3 typical categories corresponding to 3 ESG pillars. This group is steadfast in its goal of leading on the foundation of sustainable business, innovation, pursuing the ideal of becoming the pride of Vietnam with the trust of consumers.
Effective and sustainable business operations are recognized at Masan through the implementation and practice of ESG, which is further promoted when the company established an ESG Committee to ensure that this application is comprehensively implemented, in line with the sustainable development strategy of the entire group.
Having participated in the food market for many years, Masan Group has quickly become one of the leading units in the field of providing clean agricultural products. Typically, in the field of agricultural production, WinEco Company (established in 2015), after 9 years, has provided the market with over 150 types of vegetables, tubers and fruits that have achieved safety certifications from Global GAP, VietGAP and Organic. On average, WinEco supplies about 3,000 tons of vegetables, tubers and fruits to more than 3,700 WinMart/ WinMart+/ WIN supermarkets each month. This large output comes from 14 WinEco farms across the country with a total area of over 3,000 hectares. The entire cultivation process is strictly controlled, using the most modern equipment and technology from partners such as Israel and Japan to help standardize from sowing to packaging.
Not only focusing on controlling the quality of goods and services provided to consumers according to "green" standards, Masan also deploys a series of "green" solutions to realize the "greening" policy, minimizing the impact on the environment. 100% of WinEco's products are packaged with biodegradable materials. WinEco also uses kraft paper and biodegradable plastic bags to harvest and package products instead of conventional shrink film and plastic bags, thereby bringing comprehensive "green" products to the community.
WinCommerce Company, another member of Masan Group, has deployed a series of green solutions at its WinMart/WinMart+/WIN supermarket and store systems, including replacing nylon with 100% biodegradable bags, minimizing or replacing single-use plastic materials with environmentally friendly items.
Committed to being "green" to the environment, Masan has invested extensively in advanced wastewater treatment systems, applying strict standards to monitor the impact of production activities on the surrounding environment. Typically, Masan Consumer has invested in building modern wastewater treatment systems designed by Dutch partners at factories in Binh Duong, Hai Duong and Nghe An. Masan MEATLife's high-tech pig farm in Nghe An has also invested in a modern wastewater treatment system.
Among its subsidiaries, Masan High-Tech Materials has a waste recycling rate of more than 30% of the total generated volume, while approximately 7.8 million m3 of wastewater is reused, accounting for 76.1% of the total water consumption in 2023. The company develops sustainably according to the circular economy model, focusing on recycling, developing green products and aiming for green growth. These efforts have brought about encouraging results when this enterprise was recently honored as "Top 100 Sustainable Enterprises 2024".
In early December, CHIN-SU (a brand of Masan) joined forces with the Fund for Poor Students in the Highlands to continue its second year of accompanying disadvantaged students. With a total budget of 10 billion VND, the program is expected to provide more than 1 million meals with meat for students at nearly 100 schools in 9 provinces in the Northern mountainous region and the Central Highlands.
The project “One million meals with meat” is the beginning of a long-term journey for the community. One million meals is just the initial number, further, CHIN-SU hopes to bring millions of smiles, nurturing millions of future dreams of children. Through meals with meat, CHIN-SU hopes to give more motivation for children to firmly step on the journey to light up their dreams.
Choosing the development path according to the philosophy of "Doing well by doing good", Masan is proud to be a leading enterprise on a sustainable business foundation, steadfast in its ideal of becoming the pride of Vietnam by improving the material and spiritual lives of consumers throughout its history of over 28 years of establishment.