Nghe An embraces the trend of unique experiences.
Recently, Euronews – a pan-European news television network headquartered in Lyon, France – released its 2025 tourism trends report, "Discover the Unique, Experience the Better." Several key trends in the report are particularly relevant to Nghe An province, and the province's tourism industry needs to seize these opportunities to accelerate its development.
This trend is suitable for the conditions in Nghe An.
According to Euronews, due to changing tourist demands, the global tourism industry will shift towards a model that prioritizes the environment, community, integrates technology, and enhances the tourist experience.
By 2025, travel trends will be more purposeful. Tourists will no longer be passive consumers but will actively participate in shaping the places they visit by engaging in conservation projects, community programs, or cultural exchange activities.
Euronews outlines several tourism trends for 2025, three of which are well-suited to the natural conditions of Nghe An province. Firstly, there's a focus on novel experiences; tourists tend to avoid crowded destinations, opting instead for lesser-known spots, discovering "hidden gems"—pristine, unspoiled destinations that haven't been extensively developed.
Secondly, there's the cooling-off holiday season, where rising temperatures encourage travelers to seek out destinations with cooler climates. This trend emerged in 2024 and is expected to continue increasing in 2025. Travelers will choose destinations in cool mountain regions, sun-drenched beaches, lakeside resorts, and more.
And the third trend is responsible tourism. As social awareness of environmental issues increases, responsible tourism is becoming a type of tourism that many tourists are interested in. They tend to seek out natural destinations and participate in the conservation and restoration of the landscape there.
With these prominent trends, we see that Nghe An's infrastructure and tourism resources can meet the needs of tourists. These include pristine beaches in Quynh Luu, Dien Chau, and Nghi Loc; waterfalls, streams, and ravines in the mountainous and highland districts; and forests meticulously cared for by the local people.
Not to mention the "hidden gems" that are still little explored, such as Puxailaileng peak, Muong Long (Ky Son), Ca Tun Ferry (Que Phong), Pu Loi (Tan Ky)... These destinations basically meet the requirements of pristine beauty, contain new and attractive things, have a mild climate in the summer, and tourists can participate in conservation and landscape restoration.
Strengthen the warm-up
In anticipation of tourism trends in 2025, destinations in Nghe An are beginning preparations to build and promote sustainable and renewable tourism models.
Along with Vinh city preparing for the "opening of Cua Lo beach," localities such as Hoang Mai town, Quynh Luu, Dien Chau and Nghi Loc districts are also developing plans to clean up the beaches of Quynh Phuong, Quynh Bang, Dien Thanh, Cua Hien and Bai Lu to welcome tourists.
Local authorities plan to mobilize organizations, especially youth and students, to collect waste, clear waterways, and restore the beaches to a clean and beautiful state.
At the same time, businesses providing accommodation and food services are urged to renovate their facilities and purchase equipment to improve service quality for the upcoming tourist season.
Furthermore, tourist destinations in the Mekong Delta region consistently maintain their operations and continuously innovate in terms of landscape and services. Among them, the Hon Mat Eco-tourism Area (Nghia Dan district) stands out, covering nearly 50 hectares, surrounded by mountain slopes, a vast, clear blue lake, and vibrant flower-covered hills, creating a picturesque scene. The climate here is clean and cool, making it an ideal stop for people to visit, rest, and relax.
Anticipating tourism trends for 2025, we have undertaken the construction and renovation of resort areas including bungalows, guesthouses, camping areas, and diverse outdoor activities such as SUP paddling, kayaking, cycling, boating on the lake, and taking photos in the flower garden. There are also play areas with animals like sheep, ostriches, and pigeons, along with spacious areas for team building and bonfires. Hon Mat also offers services such as BBQ parties, bonfires, and evening entertainment events, ensuring guests have fun and memorable experiences.”
Mr. Dang Trong Tan – Director of Hon Mat Eco-tourism Area
Ky Son District boasts two prominent tourist destinations that align with current trends: Muong Long Valley and Puxailaileng Peak. Both destinations remain pristine and largely undeveloped, especially Puxailaileng Peak; the low temperatures, fresh air, and truly cool climate during the summer months allow visitors to get close to and immerse themselves in the natural landscape, enjoying exciting experiences.
According to Mr. Nguyen Viet Hung, Chairman of the Ky Son District People's Committee, anticipating the year's tourism trends, the district has directed the communes of Muong Long and Na Ngoi to carry out environmental sanitation, clearing vegetation, and repairing roads to restore tourist transportation services. In the near future, the district will strengthen the promotion of these destinations through media and social networks to attract tourists.
In addition, local people are beginning to clear vegetation, build shelters, and create scenic landscapes around rivers, streams, and waterfalls in the Mekong Delta to serve tourists during the hot summer months. At Liếp Waterfall (Thanh Chương), members of the tourism cooperative have built a bamboo bridge across the river and renovated the shops to prepare for visitors.
Destinations such as Muong Dan village and the seven-tiered waterfall complex (Que Phong), Khe To (Nghia Dan), Mo Cave (Tan Ky), Khe Kien (Tuong Duong), Vuc But (Anh Son)... have all started preparing for the new tourist season.
According to the 2025 Tourism Development Plan, Nghe An province aims to attract 6.1 million tourists and achieve tourism revenue of 11,800 billion VND. To achieve this target, the province's tourism industry needs to improve its forecasting and trend-following efforts to survey destinations and attract tourists for timely experiences.