MC Hoang Linh was fined 107.5 million VND in the HIUP milk advertisement case
MC Hoang Linh was fined 107.5 million VND for administrative violations in advertising activities.
The Department of Radio, Television and Electronic Information, Ministry of Culture, Sports and Tourism has issued a Decision to administratively sanction Ms. Nguyen Hoang Linh (MC Hoang Linh) for violations in advertising activities.
Accordingly, MC Hoang Linh advertised the nutritional product HIUP 27, causing confusion about the product's published uses.
MC Hoang Linh also advertised the nutritional product HIUP 27 inconsistently with one of the documents prescribed in the Certificate of Product Declaration Registration and advertised the nutritional product HIUP 27 using the name of the doctor, Ms. Nguyen Hoang Linh (MC Hoang Linh).
MC Hoang Linh's administrative penalty is a fine with a total fine of 107.5 million VND.
MC Hoang Linh was also subject to remedial measures for the above-mentioned acts, including being forced to remove and delete advertisements and being forced to correct information.
Previously, the Department of Radio, Television and Electronic Information issued two decisions to impose administrative penalties on BTV Quang Minh and MC Van Hugo for violations in advertising activities. The total fine BTV Quang Minh must pay is 37.5 million VND, while MC Van Hugo was fined 70 million VND.
Currently, there is a situation where KOLs (famous people), many of whom are editors, journalists or collaborators, often appear on radio and television to advertise food and health food products and violate the law on advertising (incorrect or misleading advertising about the quality, price, uses... of registered or announced products, goods, services...).
The reason is that advertisers lack basic knowledge about advertising products and services, especially food, medicine, medical examination and treatment services that directly affect human health and life, or do not thoroughly research the products they advertise. The Department of Radio, Television and Electronic Information recommends that advertisers need to thoroughly research the products, check the ingredients, uses, and documents related to the products, have a sense of responsibility to the community, avoid advertising exaggerated product uses, regardless of the purpose of achieving profits and sales.