MG is set to launch more than 10 new electric motorcycle models in the next two years.
MG, a brand owned by SAIC, plans to invest $1.4 billion to develop 13 new energy vehicle models, focusing on global technology and performance.
MG, the passenger car brand owned by SAIC Group, will introduce 13 new electric vehicle models globally within the next two years, according to the brand's CEO. MG plans to invest 10 billion yuan (approximately $1.4 billion) in the development of new energy vehicle lines, including pure electric vehicles (BEVs), extended-range hybrid vehicles (EREVs), and plug-in hybrid vehicles (PHEVs).
MG, a long-established British automotive brand, was acquired by the Chinese state-owned conglomerate SAIC in 2005. Since then, MG has become SAIC's export flagship, with sales of 153,100 vehicles in Europe in the first half of 2025. Conversely, in the domestic Chinese market, the brand only sold 57,254 vehicles from January to July 2025 (according to China EV DataTracker). The main reason is the shortage of new energy products.
Currently, MG is preparing to change this landscape. According to 21st Century News, MG's General Manager, Chen Cui, shared the brand's development direction. He stated that MG's traditional gasoline-powered models still maintain strong demand in China, especially the MG5 sedan targeting younger customers and the car modification community. However, MG will not stop at internal combustion engines but will focus strongly on the new energy vehicle (NEV) segment.
Mr. Chen emphasized that MG will launch 13 NEV models globally within two years, with a strategy that doesn't rely on low prices but leverages technology and the supply chain from its parent company, SAIC. SAIC is collaborating on electric vehicle development with Audi (through the AUDI brand) and Huawei (through the Shangjie brand). The new models will include BEV, EREV, and PHEV. The company's leader also revealed plans to promote vehicle connectivity solutions with Oppo and develop semi-solid-state batteries.
MG's biggest ambition is to become a global-scale Chinese new energy vehicle brand. To fulfill this commitment, the company will invest 10 billion RMB (US$1.4 billion) in product and technology development. The first product marking this shift to a new energy vehicle strategy is the all-new MG4 electric hatchback.
Pre-orders for the MG4 began in China on August 5th, and it will officially launch on August 29th. A semi-solid-state battery version is expected to launch before the end of this year. The MG4 measures 4,395 x 1,842 x 1,551 mm and features a rear-mounted electric motor with 161 horsepower. The price for the traditional liquid-cell battery version ranges from 73,800 to 105,800 RMB (approximately $10,300 to $14,760 USD).
On the plus side, MG's strategy emphasizes advanced technology from major partners, enhancing the performance and range of its NEV models. However, a current drawback is low sales in the domestic market due to a lack of product diversity, requiring the company to quickly expand its offerings to compete with rivals like BYD and Tesla.