MG is about to launch more than 10 new electric motorbike models in the next 2 years

MG, a passenger car brand owned by SAIC Group, will introduce 13 new electric models globally in the next two years, according to the brand's general manager. MG plans to invest 10 billion yuan ($1.4 billion) in developing new energy vehicles, including pure electric vehicles (BEVs), extended-range hybrid vehicles (EREVs) and plug-in hybrid vehicles (PHEVs).

MG, a long-standing British car brand, was acquired by Chinese state-owned conglomerate SAIC in 2005. Since then, MG has become SAIC's export flagship, with sales of 153,100 vehicles in Europe in the first half of 2025. In contrast, in the domestic Chinese market, the brand sold only 57,254 vehicles from January to July 2025 (according to China EV DataTracker). The main reason is the lack of new energy products.

Now, MG is preparing to change this situation. According to 21st Century News, MG General Manager Chen Cui shared the brand's development direction. He said that MG's traditional gasoline models still maintain strong demand in China, especially the MG5 sedan aimed at young people and the car tuning community. However, MG will not stop at internal combustion engines but will focus strongly on the new energy vehicle (NEV) segment.

Mr. Chen emphasized that MG will launch 13 NEV models globally within 2 years, with a strategy of not relying on low prices but taking advantage of technology and supply chain from parent group SAIC. SAIC is cooperating on electric vehicle development with Audi (through the AUDI brand) and Huawei (through the Shangjie brand). The new models will include BEV, EREV and PHEV. The company's leaders also revealed plans to promote connected car solutions with Oppo and develop semi-solid-state batteries.

MG’s ultimate ambition is to become a global Chinese new energy vehicle brand. To fulfill this commitment, the company will invest 10 billion yuan ($1.4 billion) in product and technology development. The first product to mark the shift to a new energy vehicle strategy is the all-new MG4 electric hatchback.

The car has been taking pre-orders in China since August 5 and will be officially launched on August 29. The MG4 version using semi-solid-state batteries is expected to be launched before the end of this year. The MG4 has dimensions of 4,395 x 1,842 x 1,551 mm, equipped with a rear-mounted electric motor with a capacity of 161 horsepower. The price for the version using traditional liquid batteries ranges from 73,800-105,800 yuan (equivalent to 10,300-14,760 USD).

On the plus side, MG’s strategy emphasizes advanced technology from major partners, which helps improve the performance and operating range of NEV models. However, the current downside is low sales in the domestic market due to a lack of product diversity, requiring the company to quickly deploy to compete with rivals such as BYD or Tesla.

CTV