Messi still has the number one jersey in the MLS, Son Heung-min ranks second.
For three consecutive years, Messi's number 10 shirt, worn by Inter Miami, has been the best-selling shirt in MLS; Son Heung-min, less than three months after joining LAFC, is already second, scoring 9 goals in 10 matches.
For three consecutive years, Lionel Messi has led jersey sales in Major League Soccer (MLS) with his pink number 10 jersey for Inter Miami. Surprisingly, newcomer Son Heung-min, less than three months after joining Los Angeles FC, has risen to second place in jersey sales for the 2025 season, thanks to his performance of 9 goals in 10 games and his ability to fill stadiums with fans.
Messi remains the benchmark for MLS jersey sales.
From Miami to Buenos Aires, Messi's number 10 jersey at Inter Miami remains a highly sought-after item in both official stores and online marketplaces. It's not just a match kit; it's a symbol of Messi's influence in the US and globally. The Argentine superstar's contract extension with Inter Miami until 2028 is expected to further elevate MLS, attracting more international stars, expanding his fanbase, and consistently selling out stadiums.
Son Heung Min and the Asian craze at LAFC
Less than three months after leaving Tottenham to join Los Angeles FC, Son Heung-min has made a strong impression: 9 goals in 10 matches, averaging 0.9 goals per game. Reportedly, every match Son plays in has sold out, igniting an unprecedented Asian frenzy in MLS. Despite only playing for just over two months, Son has already risen to second place in jersey sales for the 2025 season, behind only Messi.
Performance and coverage directly impact sales.
Son Heung-min's high scoring performance and immense fan interest have translated into significant demand for LAFC jerseys. In the context of the increasingly globalized MLS, the appeal of a high-performing Asian star like Son acts as a catalyst, making the jersey market more vibrant and diverse.
Notable figures and lists
- Messi: Inter Miami's number 10 shirt is the best-selling shirt in MLS for three consecutive years.
- Son Heung-min: Joined LAFC less than three months ago; scored 9 goals in 10 games; second in shirt sales for the 2025 season.
The top 10 best-selling MLS jerseys this season (not in any particular order other than the top two) also include the following:
- Hirving Lozano (San Diego)
- Luis Suarez (Inter Miami)
- Miguel Almiron (Atlanta United)
- Jordan Morris (Seattle Sounders)
- Rodrigo De Paul (Inter Miami)
- Darlington Nagbe (Columbus)
- Wilfried Zaha (Charlotte)
- Marco Reus (LA Galaxy)
Impact on MLS: from stands to commerce
Messi's sales dominance demonstrates the enduring influence of a global icon, while Son Heung-min's leap forward reflects the growing demand for Asian stars. Following this trend, the appeal of these two stars helps MLS expand its audience, bolster shirt sales, and boost ticket demand. With this foundation, the league gains further leverage to continue attracting big names and solidify its position as an attractive destination within the global football ecosystem.