Van Xuan Awards 2025: MB and its journey of innovation for human happiness.

The Van Xuan Awards – Vietnam Creative Advertising Awards, initiated by the Ministry of Culture, Sports and Tourism, aims to honor brands with innovative approaches rich in cultural depth, reflecting the spirit of the times and creating a positive impact on society. According to the expert panel, MB's achievements are based not only on innovative ideas or communication methods, but also on the ability to transform creativity into practical value through clear, accessible messages that spread positive emotions.

The title of “Creative Bank of the Year 2025” further affirms MB's position in the field of innovation for people. For MB, innovation is not a short-term campaign but has become an intrinsic culture, consistently implemented from leadership thinking and working methods to technology application and customer experience organization. The bank is a pioneer in applying new thinking and technologies, starting with understanding people, thereby simplifying financial solutions, optimizing experiences, and increasing peace of mind in every interaction.

Against the backdrop of Vietnam rising to 46th place on the Global Happiness Index, MB chooses to align with the country's overall development direction, placing people and their quality of life at the center. This "customer-centric" philosophy is demonstrated through its rapid product innovation, among the fastest in the market, and its ability to build a comprehensive and convenient financial ecosystem that meets the diverse needs of individuals, households, and businesses.

From spending, saving, and investing to production, business, and insurance, MB's products are developed with simplicity, accessibility, safety, and security in mind, creating a foundation for peace of mind, a core element of financial well-being. Simultaneously, dedicated listening and care are provided to create experiences that go beyond financial value and build lasting connections with customers.

At the awards ceremony, Ms. Dang Ha Thanh, Director of the Product & Marketing Department, shared:

"MB has introduced a completely new approach to the value of banking products and services - which is to bring happiness to customers."

Everyone seeks happiness, and MB aspires to contribute to creating happiness for its customers by providing financial solutions to alleviate their livelihood burdens, expand their businesses, or increase their assets, as well as customer protection measures that MB always prioritizes. The title of Innovative Bank of the Year represents recognition and is a valuable source of motivation for us to continue innovating and bringing even better products and services to serve our customers in the future."

The spirit of creativity, intertwined with cultural depth, is clearly demonstrated in MB's communication campaigns, most notably MB Priority with its message."Happiness in every moment"This sophisticated and emotionally rich approach helped MB win the "Outstanding and Impressive Outdoor Advertising Campaign of the Year" award, with consistent and widespread media presence nationwide.

Beyond customer experience, MB's innovation is also linked to social responsibility and sustainable development. The bank is one of the pioneers in implementing the Charity App – transparentizing charitable activities – and has launched many community initiatives such as HiGreen – Truong Sa Green, contributing to building a foundation for sustainable happiness, starting from individuals, families, and communities.

The title "Innovative Bank of the Year 2025" is not only a recognition of the present, but also affirms MB's long-term commitment to steadfastly upholding its philosophy of innovation for people, aiming to become a leading digital enterprise and financial group, accompanying the shared journey of happiness for Vietnamese society.

PV