iPhone 17 Pro Max sees significant price drop: Should you choose performance or wait for the iPhone 18 Pro Max?
With a record price drop of up to 5 million VND, the iPhone 17 Pro Max is becoming the focus of the Vietnamese smartphone market ahead of the launch of the new iPhone 18 generation in September 2026.
The high-end smartphone market in Vietnam is witnessing a significant price adjustment for the iPhone 17 Pro Max. Just under a year after its launch, this flagship model has seen record price reductions at many major retailers, bringing the device to its most attractive price since its appearance.
Retailers are racing to clear their inventory.
Experts believe this price reduction is a strategic move by retailers to stimulate consumer demand during a period of market slowdown. More importantly, this is a crucial time for retail chains to quickly clear their inventory and prepare resources for the next generation of iPhones.
Specifically, the price reductions vary depending on storage capacity. Versions with larger storage capacities see the deepest price cuts to attract professional users. Below is a detailed table of price reductions recorded in the market:
| Memory version | Expected discount |
|---|---|
| iPhone 17 Pro Max 256GB | Approximately 1,000,000 VND |
| iPhone 17 Pro Max 1TB - 2TB | From 3,000,000 to 5,000,000 VND |
Does the iPhone 17 Pro Max still have enough appeal ahead of the iPhone 18?
Despite being soon to become a successor, the iPhone 17 Pro Max still boasts superior technical capabilities. With its top-tier camera system and powerful processing performance, this model will continue to meet all needs, from demanding entertainment to professional work, for at least the next 3-4 years.
However, consumers need to be very cautious before making a purchase at this time. Apple typically maintains a new product launch cycle in September each year. With the iPhone 18 generation set to be unveiled in just about two months, owning an iPhone 17 Pro Max now offers an immediate high-end technology experience, but also carries the risk of rapid price depreciation.
The economic dilemma: Buy now or wait?
Choosing between a heavily discounted device and an upcoming flagship depends entirely on individual needs. There are two main scenarios for users to consider:
- When should you buy it right now?If you prioritize a device with powerful performance, a high-quality camera, and aren't too concerned about having the latest technology, now is the ideal time to own one at the most affordable price.
- Situations where you should wait:If you're a tech enthusiast always eager to experience the latest hardware and software breakthroughs, patiently waiting for the iPhone 18 Pro Max launch event (expected in mid-September 2026) would be a more sensible option.
Overall, this price drop for the iPhone 17 Pro Max has opened up an opportunity for the majority of Vietnamese users to own an Apple flagship at a more accessible price. However, carefully consider the product lifecycle to make the smartest purchasing decision.