Honoring TH Group's products at the National Brand Product Announcement Ceremony.

Product group achievedVietnam National BrandTH Group's 2022 products include: TH true MILK sterilized fresh milk, TH true ICE CREAM, TH true NUT nut milk, TH true WATER purified water and TH true JUICE fruit milk drink.

For the first time, in the list of products achieving the "National Brand" of TH, in addition to fresh milk products - which have achieved the National Brand for many consecutive years, nut milk products and healthy drinks such as purified water and fruit milk drinks have also been honored.

This is a recognition and affirmation of TH's quality, reputation as well as creative and pioneering efforts in the journey of developing products with core values ​​"For community health" and "Completely from nature".

Ceremony to announce products achieving Vietnam National Brand 2022.

Completely natural, for community health

Born in 2009, the brandTH true MILKwas built by Ms. Thai Huong - Founder, Chairwoman of TH Group's Strategy Council with the heart and soul of a mother, with the desire that children be nourished with a source of clean milk, and develop physically and mentally in a comprehensive way.

Applying “interwoven science and technology and management science”; operating production on the basis of strategic thinking: Vietnamese natural resources combined with Vietnamese intelligence and the world’s terminal technology, 4.0 technology; that is considered the “golden key” to create fresh, clean, high-quality and internationally productive products from Vietnamese land.

Grass field at TH Group's Dairy Farm. Photo courtesy of Nghe An Newspaper

After 10 years since the first product was launched, up to now, more than 130 fresh milk products and healthy drinks of TH have been welcomed and trusted by consumers. This recognition is a valuable reward for a unit that is always a pioneer in creativity and innovation, aiming to bring healthy and good food and beverage solutions, in line with the positioning strategy of bringing "True Happiness" - True happiness to consumers.

TH products always aim for healthy and good for health criteria.

TH products also "lead" trends such as healthy nutrition, using all-natural ingredients, limiting the use of refined sugar, and not using preservatives or additives. The Group also develops a diverse range of milk and health beverage products, meeting the diverse needs of many consumer groups, from students, women to Gen Z users and the elderly, aiming to become a "nutrition expert" for the whole family.

TH Group's dairy farm. Photo: Nghe An Newspaper

In October 2022, TH Dairy Farm in Nghe An won the award "Best Dairy Farm in Vietnam" presented by the Ministry of Agriculture and Rural Development. TH Dairy Feed Factory won the award "Best Animal Feed Factory in Vietnam" in the category of animal feed production.

International Quality of a National Brand

After the fresh milk revolution with the TH true MILK brand that changed the nature of the Vietnamese dairy industry, TH Group has had a nut milk revolution - with the launch of the TH true NUT nut milk brand and is currently firmly on the path of healthy drinks with pioneering products such as TH true WATER purified water and TH true JUICE milk fruit milk drink.

TH Group received the certificate of product achieving Vietnam National Brand 2022. Photo: TH Group

Always strictly adhering to national and international standards throughout the closed production process, TH's National Brand products have also won many prestigious international awards for many consecutive years; demonstrating the pioneering role of the leading producer of clean fresh milk and clean food, such as excellent product awards at World Food Moscow, ASEAN Best Food Product 2015, Gulfood Dubai 2016, Stevie Awards 2018...

In particular, TH true MILK fresh milk is the first product to be officially licensed for export to the most demanding and potential market in the world, China. Currently, TH fresh milk products are also present in other large and demanding but potential markets, such as the US and the ASEAN region.

TH products "lead" the trend of healthy nutrition, using natural ingredients. Photo: TH Group

In 2020, TH achieved a world record: "The world's largest cluster of concentrated high-tech farms with a closed production process" with a herd size approaching 70,000 cows, pasture area and farm cluster reaching 8,100 hectares, the highest productivity in the region - more than 35 liters/day/cow.

TH products always ensure the criteria of being fresh, clean, delicious, nutritious, preserving the essence of nature, good for health, meeting international quality standards, bringing consumers wonderful experiences.

Raising the national status

Building a national brand is of special importance, both urgent and strategic, with a wide scope and great impact and influence. Speaking at the award ceremony, Prime Minister Pham Minh Chinh stated: “This is a resource of each enterprise, but also of the country, so building and maintaining a national brand is of strategic importance to enterprises and the country”.

TH applies high technology to milk processing. Photo courtesy of Nghe An Newspaper

After nearly 20 years of implementation, with the aim of building the image of Vietnam as a country with attractive, prestigious and high-quality products and services, the number of enterprises achieving the National Brand in 2008 has increased to 172 enterprises this year. Vietnamese products and services are increasingly asserting their solid position in the domestic and global markets through impressive figures in terms of export turnover, market share, rankings in many fields and the respect of international partners.

In particular, 172 enterprises achieving the National Brand in 2022 had impressive business results with total revenue in 2021 of about 1,570 trillion VND, contributing nearly 129 trillion VND to the state budget, creating jobs and income for nearly 600,000 workers, and implementing well social security policies and corporate social responsibility.

TH Group supports Nghe An in preventing and fighting Covid-19 in 2021. Photo courtesy of Nghe An Newspaper

“I highly appreciate the Vietnamese business community and entrepreneurs over the years with their bravery, intelligence, creative thinking, sense of responsibility to the country, together with the team of united, close-knit, sharing workers who have always been steadfast, strong, striving to overcome difficulties, maintain and promote production, maintain the domestic and export markets, making important contributions to the common achievements of the country; not only creating jobs for millions of workers, but also promoting the spirit of social responsibility, joining hands with the whole country to prevent and fight the Covid-19 pandemic, supporting people to overcome the consequences of storms and floods and many other noble activities and gestures; demonstrating humanistic values, corporate culture, contributing to enhancing the image and prestige of Vietnam in the international arena,” the Prime Minister affirmed.

TH Group, Bac A Bank, and the Fund for Vietnamese Stature in collaboration with Nghe An Newspaper presented gifts to support Ky Son residents to overcome the consequences of the flash flood in early October. Photo courtesy of Nghe An Newspaper

The program has contributed to promoting the strong rise of the National Brand, bringing Vietnam into the group of countries with strong brands. According to Brand Finance, the value of Vietnam's national brand is estimated to increase by 11%, from 388 billion USD in 2021 to 431 billion USD in 2022. At the same time, Vietnam continues to be considered a bright spot in the picture of building and developing a global national brand and is the national brand with the fastest growth rate in value in the world (increased by 74% in the period 2019-2022).