Positioning “Nghe An Tourism” – Part 3: “Missing” many factors in community and ecological tourism models

Currently, although there are no complete statistics on eco-tourism, agricultural tourism and community tourism areas operating in Nghe An, in reality, these types of tourism are "blooming" from the lowlands to the highlands. Each locality has 1 to 2 tourism models.

It can be listed: Dien Chau district has Hon Nhan Ecotourism Area (Dien Doai); Yen Thanh district has Ve Vung dam and Gam Ru; Thanh Chuong district has tea island, Mua waterfall, Liep waterfall and Lang Xanh Ecotourism Area; Anh Son district has Vuc But ecotourism area, Bong village community tourism site; Tuong Duong district has Khe Co, Hoi Nguyen ecotourism sites and Quang Phuc and Cooc village community tourism sites; Que Phong district has Bay Tang waterfall complex ecotourism site, Sao Va waterfall and Co Muong, Muong Dan, Nhat Minh Farmstay community tourism sites; Nghia Dan district has Hon Mat ecotourism area, Truong Gia Farm...

Du lịch Cộng đồng bản Khe Rạn (Con Cuông); Khu du lịch sinh thái Hòn Mát (Nghĩa Đàn); Du lịch ở Đảo Chè (Thanh Chương); Du lịch khám phá thiên nhiên trên sông Giăng, xã Môn Sơn (Con Cuông). Ảnh Thành Cường - CTV - Vương Bằng
Khe Ran Community Tourism (Con Cuong); Hon Mat Eco-tourism Area (Nghia Dan); Tourism in Che Island (Thanh Chuong); Nature discovery tourism on Giang River, Mon Son Commune (Con Cuong). Photo by Thanh Cuong - Contributor - Vuong Bang

In terms of limitations, the common characteristics of community-ecological tourism sites and areas in the province are small scale, similar planning, not creating a difference to attract tourists, but on the contrary, easily causing monotony, making it difficult to attract visitors to return. The models are lacking in-depth and classy investment; or in other words, they are not implemented according to the basic principles of the type. At tourist sites in streams, streams and waterfalls, they are often very simple, the food and beverage service points, changing rooms are just tents and makeshift shacks. Some community tourism sites have a lack of investment in accommodation, the system of furniture and equipment in the rooms is simple. The service style lacks professionalism. Therefore, it is not possible to satisfy tourists, especially international visitors and visitors from big cities.

Mr. Luong Duy Doanh - Communications Director of the UNESCO Hanoi Travel Club, who has surveyed Nghe An tourism many times, commented: In reality, tourism models such as Cau Cau dam, HDT farm area (Thanh Chuong), Eo Gio, Thung Pheo (Nam Dan), Dai Hue eco-tourism area (Nghi Loc); Flower gardens in Nghia Dan, Thai Hoa town (Hon Mat, Truong Gia Farm, Phu Quy flower valley) are very "patchy", only attracting a very small number of local visitors, not attracting visitors from other provinces and international. This situation comes from the size and strategy of the investor.

Eco-tourism and agriculture are often developed based on available resources and human hands will restore and add. However, to do eco-tourism and agriculture is not easy, because the investment capital is large, the capital recovery is slow. Meanwhile, investors in eco-tourism and agriculture in Nghe An have limited investment resources, heavy on the mindset of "sowing today, reaping tomorrow".

Tourism expert Nguyen Van My from Ho Chi Minh City commented: “I once participated in a survey of community tourism areas and sites in Nghe An and found that they are quite similar in terms of layout, organization and operation. Visitors only need to experience one site to understand the rest. This approach invisibly drags each other down, reducing the number of visitors coming to experience because of the lack of attractiveness… Eco-tourism - farming is much worse, making it difficult for visitors to return.”

Thung lũng hoa tam giác mạch ở huyện Nghĩa Đàn.
Buckwheat flower valley in Nghia Dan district.

The emergence of a series of small, fragmented eco-tourism and community tourism models in the province is not something to be happy about, but is actually worrying. There is currently a situation of "hot" development without planning, everyone doing their own thing and then "sinking together". Community tourism, eco-tourism and agriculture in Nghe An need to change from the roots. Ms. Vi Thi Tham - Director of Tay Nghe Tourist shared: The reason why community tourism spots in Nghe An are similar is because all of these spots learn the same model in Lac village, Mai Chau district, Hoa Binh province. However, community tourism spots in Nghe An cannot be as successful as the original.

Community tourism in Lac village, Mai Chau district, Hoa Binh province and Pu Luong (Thanh Hoa) is successful because the traditional cultural values ​​in the two above mentioned localities are very dense and well preserved. The natural scenery is very beautiful and majestic. The traffic to the tourist destination is convenient... As for the subject of tourism, Lac village is a residential community with approximately 600 households. Here, every house does tourism and has good service. With Pu Luong, the subject of tourism is businesses - investors with potential and experience.

Du lịch cộng đồng homestay bản Long Thắng, xã Hạnh Dịch (Quế Phong). Ảnh: Đức Anh
Community tourism homestay in Long Thang village, Hanh Dich commune (Que Phong). Photo: Duc Anh

Regarding community tourism sites in Nghe An, it must be said that the infrastructure conditions are generally worse. The subjects are the people who do tourism spontaneously (except for the Nua - Con Cuong model which has been supported and trained quite systematically by JICA, but the scale is small, and has not really highlighted the unique characteristics and cultural identity). Human resources for community tourism in Nghe An are very lacking, limited in skills due to lack of training. Although the cuisine is rich, it lacks special dishes, unable to make tourists remember forever after eating. Souvenirs and traditional handicrafts are quite simple and not sophisticated.

It can be seen that, although learning how to do tourism in other provinces, Nghe An community tourism cannot copy the Lac village model to apply as it has been for a long time. We need to be creative on our own identity values. The important thing is to understand the psychology of tourists and what they want when they come to community tourism to serve... Community tourism also needs big investors, otherwise it will develop very slowly, making it difficult to promote the potential to build a brand of competitive products.

As a person concerned about community tourism, Mr. Le Thanh Ha - Vice Chairman of the People's Committee of Quy Chau district said: Currently, the Provincial People's Committee has approved the Strategy for developing Nghe An tourism to 2030, with a vision to 2035. The planning is available, the problem is that it needs to be implemented consistently. Each locality needs to base on the planning to choose a suitable tourism development model to avoid spreading, duplication, and lack of highlights. If Con Cuong district has taken Thai ethnic culture as a cultural highlight and tourism product, then Tuong Duong district can choose O Du ethnic culture; Ky Son district chooses Mong ethnic culture as a highlight; Que Phong district can choose the ancient culture of the Thai people, with in-depth and unique experiences; Quy Chau district relies on Thai culture but in the direction of experiencing craft villages (brocade weaving); making handicrafts such as simulating water wheels, learning folk songs, folk dances, and folk games.

Mr. Vi Van Quy - Vice Chairman of Con Cuong District People's Committee expressed: To develop eco-tourism - agriculture, community tourism, it is necessary to have potential investors. Currently, local tourism businesses are enthusiastic and passionate but their investment capacity is weak. Finding investors to build destinations is currently very difficult. Hopefully, all levels and sectors from the Central and local levels will join hands to support the work of promoting, attracting and calling for investors.

Du lịch bằng xuồng máy trên thượng nguồn sông Giăng tại đập Phà Lài (Con Cuông). Ảnh: Lê Quang Dũng
Traveling by motorboat on the upper reaches of the Giang River at Pha Lai Dam (Con Cuong). Photo: Le Quang Dung