The only dairy company that does not violate advertising regulations

May 4, 2014 16:26

(Baonghean.vn)-According to the inspection results of the Ministry of Finance, among the 5 enterprises producing and trading powdered milk for children in Vietnam, only Vinamilk did not spend more than the prescribed budget for advertising.

This is also one of the factors that makes Vinamilk's product prices cheaper than many other businesses in the same field.

Nhà máy sản xuất sữa bột trẻ em của Vinamilk
Vinamilk's powdered milk factory for children

Vinamilk's total advertising and promotion expenses are VND811 billion. This is the advertising expense for all of Vinamilk's more than 40 products, including fresh milk, soy milk, yogurt, bottled water; powdered milk for adults, children, the elderly, etc. Vinamilk's advertising expenses for powdered milk for children under 6 years old only account for a small percentage below the level allowed by the Government.

Also according to the announcement of the Ministry of Finance Inspectorate, Vinamilk was included in the list of enterprises that under-declared corporate income tax and value-added tax, with a level of more than 2.7 billion VND.

Ms. Bui Thi Huong - Director of External Relations of Vinamilk further explained: "After the Ministry of Finance's inspectorate excluded the costs that were not included in the reasonable costs for production and business, Vinamilk needs to declare and pay additional corporate income tax and value added tax of more than 2.7 billion VND, not that Vinamilk intentionally did not declare and now has to pay back. In fact, in 2013, Vinamilk paid nearly 3,500 billion VND in taxes to the state and every year Vinamilk always pays taxes on time and has never paid taxes late to be reminded like many other businesses".

Hoang Hao