Honda and Yamaha simultaneously reduced prices to stimulate demand.

After Tet, the Vietnamese motorbike market entered a period of cooling down in demand, so dealers had to reduce prices to stimulate demand. Many models such as Honda SH, AirBlade, Yamaha Exciter all had slight price reductions, but compared to the suggested price of the company, they were still significantly higher.

In Ho Chi Minh City, Honda dealers are adjusting their selling prices down.about 1-2 million VNDfor many products, especially scooters to stimulate demand. Honda SH 125/150 ABS still maintains high selling prices, around 94 and 106 million VND respectively, excluding registration fees. This price is lower than the previous set price of around 96 and 107 million VND, but still 14-16 million VND higher than the proposal.

Other models such as Honda Vision and SH Mode also had slight price reductions and gifts. While before Tet,SH Mode increased by 10 million, Air Blade increased by 5-6 million, Lead and Vision increased less, about 3-4 million.

"The price of SH is still high but lower than before Tet. Honda Air Blade is now about 4 million more expensive, 1 million cheaper than before," said an employee at a Head office on Vo Van Ngan Street, Thu Duc District. Air Blade prices range from 41-44.4 million VND depending on the version.

The price hike usually only happens with best-selling scooter models, Honda's manual transmission line is similar to before Tet without much change. In particular, the manual clutch Winner model still maintains its price below the company's suggested price by 5-6 million VND to boost sales. With gifts and price reductions depending on the dealer, the Honda Winner's price currently ranges from 39-41 million VND.

There is no price difference as much as its rival Honda, Yamaha models are more stable, except for the manual clutch Exciter. Yamaha motorbike prices also decreased slightly after Tet when purchasing power decreased.

Exciter is a special case of the Japanese car company when the price is often increased by 3-5 million. Many Yamaha dealers in Ho Chi Minh City said that although the price of the manual clutch model is still different, it is currently about 1 million VND cheaper than before Tet, at 51-52 million VND for the matte black version. Southern customers prefer Yamaha's sporty style models, which is one of the reasons why NVX or Exciter do not reduce the price much.

The NVX scooter model still has a difference of 1-2 million VND as before Tet. Sales staff said that because of the small number of vehicles arriving, the price has not decreased like other products. The Janus scooter is sold at the same price as the suggested price, with some dealers reducing it but not much and below 1 million VND.

Apart from Honda and Yamaha, the two brands that account for more than 90% of the domestic motorbike market share, the sales of the remaining names are quite quiet. Piaggio dealers traditionally sell at the listed price. Medley reduces the price by 5 million VND to attract customers. Meanwhile, Vespa GTS is a new, more practical "weapon" to compete with Honda's SH. Since its launch in July last year in two versions of 125 and 300cc, GTS sales have tripled. This model sells at the right price.

With quite small sales, the price of motorbikesSuzukiThere are not many fluctuations, similar to companies likeSYM, Kymco.Electric vehicles and manual motorbikes with 50cc engines aimed at students and housewives are the niches that two Taiwanese car companies are pursuing to seek profits and avoid direct confrontation with the Japanese giants.

The recent fluctuations in motorcycle prices in the market have been regulated by the purchasing power of customers. This has happened mainly with Honda and Yamaha, the two companies with the most sales and the most diverse product range. Although the current prices have decreased compared to before Tet, it is not significant compared to the increase.

Thanh Nhan