TH true Milk: 3rd consecutive time achieving "National Brand"

Phu Huong December 22, 2018 15:43

(Baonghean.vn) - On December 20, TH Group proudly officially received the "National Brand" logo for the third consecutive time at the Ceremony to Announce Enterprises that Achieved National Brand 2018.

The National Brand (Vietnam Value) is a program assigned by the Prime Minister to the Ministry of Industry and Trade to coordinate with ministries and branches to implement since 2003. This is the only program of the Vietnamese Government to promote the image and National Brand through product, goods and service brands; aiming at the main purpose of building the image of Vietnam associated with the values ​​of "Quality - Innovation, creativity - Pioneering capacity".

Đại diện tập đoàn TH vinh dự nhận biểu trưng từ Phó Thủ tướng Chính phủ Trịnh Đình Dũng và bộ trưởng Bộ Công thương Trần Tuấn Anh. Ảnh: PV
TH Group representative was honored to receive the logo from Deputy Prime Minister Trinh Dinh Dung and Minister of Industry and Trade Tran Tuan Anh. TH Group has continuously achieved "National Brand" since 2012. Photo: PV

To achieve the National Brand, products and services must meet strict criteria such as being produced and supplied with advanced technology, being environmentally friendly, using domestic raw materials, being able to export and replace imported products; accounting for a large proportion of the domestic market and export turnover, and being chosen by consumers.

Sản phẩm sữa được người tiêu dùng ưa thích của tập đoàn TH. Ảnh: PV
TH Group's dairy products are popular with consumers. Photo: PV

TH Milk Joint Stock Company was recognized by the National Brand Council as an enterprise with a product brand achieving the National Brand in 2018 and was given the Program's logo for two years from 2018 to 2020.

This time, TH was honored with 5 product groups including: TH True MILK fresh milk, product groupTOPKID formula, TH SCHOOL MILK fresh milk for schools; TH true YOGURT yogurt and TH TOPTEEN sterilized yogurt drink./,

Phu Huong