Vietcombank Nghe An pioneers in digital transformation
(Baonghean.vn) - Early digital transformation, strong investment in technology and meeting customer needs help Vietcombank Nghe An gain a great advantage in the market. Moreover, it has created differentiated products and services, bringing optimal experiences to customers.
Focus on technology and digitalization
To keep up with the trend of technology development in the banking sector, Vietcombank promotes digital transformation in its operations, especially products and services that create convenience and ease for customers to transact anytime, anywhere without having to go to the bank through electronic banking applications such as Digibank, Digibiz...
Special,VietcombankPromote corporate values by focusing on improving and enhancing service quality with a commitment to providing quality service, ensuring customer trust and satisfaction; at the same time, build service manners, attitudes, and behaviors that put customer interests first.
Ms. Le Kim Lan, Vinh city, Nghe An province shared: “Previously, because I was not familiar with online money transfer applications, when sending donations to support the poor in localities across the country or to visit relatives and friends, I always went to the bank counter and did not choose a fixed bank, but transferred to whichever bank was convenient. But now with Vietcombank's Digibank, I can easily transfer money regardless of time and to any bank in the country with a high limit without paying transfer fees.”
With the strategy of digitalizing the entire bank, since 2020, Vietcombank has established a Steering Committee for Digital Transformation, a Digital Banking Center, an Implementation Committee and has developed a "Digital Banking Development Project to 2025, with a vision to 2030". In particular, the information technology and digital transformation block was officially established in December 2021, playing a core role in the digital transformation work of the entire bank.
Early recognition of trends after the period of providing services such as: Internet Banking, Mobile Banking..., in recent years, Vietcombank has been building and implementing a strong digital transformation strategy, applying new technical and technological solutions to service provision activities to help simplify procedures, shorten service provision time and support customer assessment and grouping.
Up to now, Vietcombank's digital services have been increasingly upgraded and diversified. In order to enhance the digital experience for both individual and corporate customers, Vietcombank has successively deployed Digital Banking services, specifically Vietcombank Digibank Digital Banking service (for individual customers); opening online accounts authenticated by eKYC; Vietcombank Digibiz Digital Banking service (for institutional customers).
Vietcombank officially launched Digital Banking products such as: Digibank, Digibiz, account opening... many operations have been 100% digitized, such as: opening and using payment accounts; issuing bank cards; transferring money, paying electricity and water bills...; withdrawing cash at ATMs without a card; depositing and closing savings books, term deposits; repaying loans; connecting e-wallets; checking online;...
Opening an online payment account (by eKYC) is a breakthrough service that has brought practical efficiency and convenience to customers, helping them open an account at any time, anywhere, without being limited by space and time, avoiding face-to-face meetings in the context of the complicated COVID-19 pandemic.
VCB's continuous efforts in the digitalization journey have brought "sweet fruit" to the bank from awards recognized by prestigious organizations in previous years. Notably, in March 2022, The Asian Banker awarded Vietcombank the award for the best Digital Banking service in Vietnam.
Need for synchronous investment for digital transformation
Vietcombank identifies digital transformation as a strategic breakthrough and is implementing a number of comprehensive digital transformation action programs, aiming to achieve digital transformation maturity among the top banks in ASEAN by 2025.
Implementing the policies of the Party and State, the banking industry, the Party Committee and the Board of Directors of Vietcombank have creatively applied and deployed solutions, proactively taking the lead in promoting digital transformation into business practices.
At Vietcombank Nghe An Branch, with the specific action of each party member being a propagandist about digital transformation in each of their jobs, it is not difficult to see the image of online payment in every corner, from the countryside, towns to cities. Now, even small grocery stores have paid by QR Code or at traditional markets, there are boards recording account numbers. On the other hand, most fields such as public services, education, health care, etc. have strongly developed non-cash payments.
The number of customers using Vietcombank Nghe An's Digibank and Digibiz products and services has grown strongly in recent years. In the first 10 months of 2023 alone, the number of customers registering to use Digibiz reached 1,100 customers, the number of customers registering to use Digibank reached 35,300 customers, an increase of 10% over the same period in 2022.
Digital transformation is an inevitable requirement, bringing great opportunities for businesses in general and commercial banks in particular, creating unprecedented business models and new values. However, digital transformation is also a challenge for businesses and banks.
Mr. Vuong Trung Tien - Deputy Director of Vietcombank Nghe An analyzed: Although achieving positive results, digital transformation in banks in general still has many limitations such as technology and data platforms; scale and capacity to apply 4.0 technologies (cloud computing, big data, artificial intelligence, blockchain, etc.); the ability to create new business models and competitive advantages; the shortage of quality human resources and slow-changing organizational models and corporate culture are major barriers to digital transformation; the completion of the legal framework for digital transformation is also slow compared to development requirements.
In order for digital transformation to be more effective and achieve the set goals, it is necessary to prioritize the completion of the legal framework, creating favorable conditions for digital transformation in the banking industry, especially the legal basis for lending activities on digital channels, automating lending processes; applying 4.0 technologies; institutionalizing policies to encourage investment in innovation; especially, it is necessary to institutionalize policies to increase autonomy, self-responsibility, and equal competitiveness of banks.
In addition, it is necessary to invest appropriately in human resources, facilities, etc. Only then can we truly promote rapid digital transformation, attract and retain quality human resources to serve the successful digital transformation. Successful digital transformation will bring great values in terms of customer experience, employee engagement and of course financial efficiency.
With the results achieved by creatively applying the Party's policies and guidelines on the goal of digital transformation, and also to be ready for new challenges, the Vietcombank Nghe An Party Committee and all officers and employees continue to identify digital transformation and apply the achievements of the 4.0 Industrial Revolution as strategic goals, making efforts to contribute to the development of Vietcombank in particular as well as the development of the digital economy in Vietnam in general./.