Promoting the Party's leadership role in building corporate culture at Vietcombank Nghe An

Promoting 5 core cultural values

One of the important factors contributing to the success of Vietcombank Nghe An branch is gaining the trust and confidence of customers. Party Committee, Board of Directors and all officers and employees of the branchVietcombank Nghe AnAlways keep in mind to serve wholeheartedly, promptly advise customers with enthusiasm and full responsibility. It is the principle of "saying is doing" of Vietcombank staff that has created "credibility" for Vietcombank.

As the department that receives and handles customer inquiries, complaints, and feedback about customer transactions and Vietcombank's products and services, the branch has built a "Customer Service Department" as a model of corporate culture.

We always put ourselves in the position of customers and partners to understand exactly what customers need, to share and advise wholeheartedly to achieve the highest customer satisfaction. Therefore, each officer and employee is not only standard in image and appearance but more importantly, standard in handling work and behavior with the goal of all for the customer.

Ms. Pham Thi Hoai Thu - Deputy Director of Vietcombank Nghe An Branch

Promoting the creativity and initiative of employees is part of Vietcombank culture. Therefore, Vietcombank Nghe An branch is always ready to innovate, always aiming for new, modern and civilized things. Many initiatives and typical scientific research topics are applied in practice, bringing high economic and social efficiency to the unit, industry, locality and the whole country.

In particular, the initiative "Expanding the utility of Invoice Lookup that has been lent at credit institutions on the Vietnam National Credit Information Center (CIC)", implemented by the authors of Vietcombank Nghe An branch, is a technological solution to help expand the utilities of CIC, as well as support credit institutions to better control the use of loan capital by customers. This initiative has also added the utility "Invoice Information Lookup" on the Vietnam National Credit Information Center (CIC) to help collect information about customer invoices used in the debt collection process. In addition, for debt collection files with many invoices, the system can allow input of invoices in batches, saving a lot of time during the operation process.

“Trust”, “Standards” and “Readiness to innovate” are 3 of the 5 core values ​​that Vietcombank in general and Nghe An branch in particular have always maintained over the past time. Up to now, party members and employees at the branch have committed to implementing the 5 values ​​and 10 cultural behaviors of Vietcombank in their work and daily life.

During the implementation process, party members and employees at Vietcombank Nghe An branch are regularly educated to strictly comply with the provisions of law and internal procedures of the bank; each individual is aware of their role and position in Vietcombank's apparatus to have the most appropriate behavior. The branch's Party Committee always directs strongly in implementing Vietcombank's standards to proactively improve the quality of customer service; strictly implements discipline in all activities of the branch. In particular, the Party Committee always focuses on training and cultivating ethics, promoting the sense of responsibility, continuing to preserve and promote Vietcombank's cultural identity to build prestige and a good image of Vietcombank towards partners and customers.

Building Vietcombank Culture in the Digital Age

For banks, the digital transformation process will face some difficulties in building corporate culture. Therefore, building a banking culture in the digital age requires consistency from the head office to the branches, is considered the bank's development strategy and has synchronous implementation across the system.

Completing digital culture early will help the bank improve its position as well as increase its competitiveness compared to other banks in the context of ongoing digital transformation. At Vietcombank Nghe An branch, the Party Committee and Board of Directors also determined that in building corporate culture, people will be the central factor, so the unit always pays attention to the quality of human resources, focusing on building a team of enthusiastic, well-trained staff, daring to think, daring to do, daring to take responsibility; building and training a source of successor staff capable of taking on more important and complex tasks of Vietcombank Nghe An in the next stages.

The process of building a corporate culture in the digital age must be consistent with the level of digital transformation of the bank. The branch has been creating maximum conditions for employees to improve their skills and expertise to meet the requirements of the digital age.

To achieve the above goal, the Party Committee, the Branch Board of Directors, officers and employees always strive to preserve and promote Vietcombank's cultural identity with 5 basic values: Trust - Standard - New - Durable - Human, through joint efforts towards the common goals of the bank, adjusting daily communication behavior to be more friendly, more civilized, and at the same time more responsible in community relations. Each officer, party member and employee in the branch together implements Vietcombank's cultural standards, together builds a truly humane awareness and working style, worthy of the image and brand "A Green and Strong Vietcombank, Prestigious and Modern, Close and Sharing", strives to build Vietcombank Nghe An branch to become a top bank in the area, strives to achieve the title of "Party Committee Excellently Completing Tasks", strong unions every year.