OpenAI is challenging Google by launching a new search feature
Recently, the American artificial intelligence giant OpenAI has added a new set of search functions to its popular large language model ChatGPT. This move by OpenAI is said to be challenging search giants like Google.
The race to dominate the online search market is getting hotter than ever as AI giants pour billions of dollars into developing new products. The online search domain, once considered Google’s exclusive playground, is now becoming more vibrant with the participation of many strong competitors.
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Besides Microsoft's Bing, which is equipped with advanced AI technology from OpenAI, there is also Perplexity - a potential startup backed by famous investors such as billionaire Jeff Bezos and semiconductor giant Nvidia.
This competition promises to bring new breakthroughs in the field of information search, while posing major challenges to Google's long-standing dominance.
OpenAI says the ChatGPT search engine will choose to search the web based on what users ask and will provide quick, timely answers with links to relevant web resources.
According to OpenAI, the unique combination of GPT-4o’s natural language understanding capabilities and massive data from third-party partners is behind this new feature. This means that ChatGPT is not just a smart chatbot, but also a powerful search engine, capable of providing users with accurate and up-to-date information quickly.
Enterprise and education customers will be the first to experience the new features in the coming weeks, while free users will have to wait a few more months to take full advantage of these upgraded features.
OpenAI, led by Sam Altman, has made a big push into partnering with media giants. This year, the company has signed content deals with leading publishers such as Condé Nast, Time, Financial Times, Axel Springer, Le Monde, and Prisa Media. These partnerships demonstrate the growing influence of AI in the publishing and journalism industry.
To ensure the accuracy and timeliness of information, OpenAI has established extensive partnerships with the news industry. The company not only solicits feedback from its partners, but also facilitates any website or publisher that wishes to appear in ChatGPT search results. This flexibility allows OpenAI to build a rich and diverse content ecosystem that meets the information needs of users.
This past July, OpenAI made a breakthrough in the field of information search when it launched SearchGPT, a prototype search engine with integrated artificial intelligence. With the ability to access and process online information quickly and accurately, SearchGPT promises to revolutionize the way we search for information on the internet.
In a move that shocked the tech industry, OpenAI successfully raised a whopping $6.6 billion in funding in early October. This round of funding not only helped the company strengthen its financial position but also brought OpenAI's valuation to a record $157 billion, making the startup one of the most valuable in the world.