OpenAI is challenging Google by launching a new search feature
Recently, the American artificial intelligence giant OpenAI has added a new set of search functions to the popular large language model ChatGPT. This move by OpenAI is said to be challenging search giants like Google.
The race to dominate the online search market is getting hotter than ever as AI giants pour billions of dollars into developing new products. The online search domain, once considered Google’s private playground, has now become more vibrant with the participation of many strong competitors.
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Besides Microsoft's Bing, which is equipped with advanced AI technology from OpenAI, there is also Perplexity - a potential startup with the backing of famous investors such as billionaire Jeff Bezos and semiconductor technology giant Nvidia.
This competition promises to bring new breakthroughs in the field of information search, while posing major challenges to Google's long-standing dominance.
OpenAI says the ChatGPT search engine will choose to search the web based on what users ask and will provide quick, timely answers with links to relevant web resources.
According to OpenAI, behind this new feature is a unique combination of GPT-4o's natural language understanding capabilities and a huge data source from third-party partners. This means that ChatGPT is not just a smart chatbot, but also a powerful search engine, capable of providing users with accurate and up-to-date information quickly.
Enterprise and education customers will be the first to experience the new features in the coming weeks, while free users will have to wait a few more months to take full advantage of these upgraded features.
OpenAI, under the leadership of Sam Altman, has made great strides in partnering with media giants. This year, the company has signed content deals with leading publishers such as Condé Nast, Time, Financial Times, Axel Springer, Le Monde and Prisa Media. These partnerships demonstrate the growing influence of AI in the publishing and journalism industry.
To ensure the accuracy and timeliness of information, OpenAI has established extensive partnerships with the news industry. The company not only solicits feedback from its partners, but also facilitates the inclusion of any website or publisher that wishes to appear in ChatGPT search results. This flexibility allows OpenAI to build a rich and diverse content ecosystem that meets users' information needs.
Last July, OpenAI made a breakthrough in the field of information search when it launched SearchGPT, a prototype search engine with integrated artificial intelligence. With the ability to access and process online information quickly and accurately, SearchGPT promises to revolutionize the way we search for information on the internet.
In a move that shook the tech industry, OpenAI successfully raised a whopping $6.6 billion in funding in early October. This round of funding not only helped the company strengthen its financial position but also brought OpenAI's valuation to a record $157 billion, making it one of the most valuable startups in the world.