OpenAI is challenging Google by launching a new search feature.
Recently, the US-based artificial intelligence giant OpenAI added a new set of search functions to its popular large language model ChatGPT. This move by OpenAI is seen as challenging search giants like Google.
The race to dominate the online search market is heating up more than ever as AI tech giants pour billions of dollars into developing new products. The online search domain, once considered Google's exclusive domain, is now becoming more vibrant with the entry of many strong competitors.
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Besides Microsoft's Bing, which is equipped with advanced AI technology from OpenAI, there is also Perplexity – a promising startup backed by renowned investors such as billionaire Jeff Bezos and semiconductor giant Nvidia.
This competition promises to bring about new breakthroughs in the field of information search, while also posing significant challenges to Google's long-standing dominance.
OpenAI says its ChatGPT search engine will select web searches based on user requests and will provide quick, timely answers along with links to relevant web resources.
According to OpenAI, behind this new feature is a unique combination of GPT-4o's natural language comprehension capabilities and massive data sources from third-party partners. This means ChatGPT is not just a smart chatbot, but also a powerful search engine capable of providing users with accurate and up-to-date information quickly.
In the coming weeks, business and education customers will be among the first to experience this new feature. Free users, however, will have to wait a few more months to fully utilize these upgraded features.
OpenAI, under the leadership of Sam Altman, has made significant strides in collaborating with major media companies. This year, the company has signed content deals with leading global publishers such as Condé Nast, Time, Financial Times, Axel Springer, Le Monde, and Prisa Media. This collaboration demonstrates the growing influence of AI in the publishing and journalism industry.
To ensure the accuracy and timeliness of information, OpenAI has established extensive partnerships with the news industry. The company not only gathers feedback from partners but also facilitates the inclusion of any website or publisher wishing to appear in ChatGPT's search results. This flexibility allows OpenAI to build a diverse and rich content ecosystem that meets users' information needs.
Last July, OpenAI made a breakthrough in the field of information retrieval with the launch of SearchGPT, a prototype search engine integrated with artificial intelligence. With its ability to access and process online information quickly and accurately, SearchGPT promises to revolutionize how we search for information on the internet.
In a move that sent shockwaves through the tech world, OpenAI successfully raised a massive $6.6 billion in investment in early October. This funding round not only strengthened the company's financial position but also pushed OpenAI's valuation to a record $157 billion, making it one of the most valuable startups in the world.
